Summary
Contents

Part 1: Foreword

Part 2: Survey on consumers in MMS markets
2.1 Consumers' cognition degree of MMS
2.2 Consumers' attitudes towards MMS application
2.3 Consumers' attitudes on the prices of MMSs
2.4 The main disadvantages that consumers thought MMSs have

Part 3: Market scale and prediction on the development for MMSs
3.1 Market scale and prediction on the development for global MMSs
3.2 Market scale and prediction on the development for China Mobile's MMSs

Part 4: The geographical distribution of MMS SPs

Part 5: The analysis on the development of SP's business for MMSs

5.1 Overall analysis on SPs' market for MMSs
5.1.1 Overall analysis on the competitions in SPs' market for MMSs
5.1.2 Overall analysis on the structure of the variety of SPs'services for MMSs
5.1.3 Overall analysis on the structure of information fees of SPs' services for MMs

5.2 Analysis on SPs' MMS services for News and Weather
5.2.1 Analysis on the competitions in SPs' MMS markets for News and Weather
5.2.2 Analysis on the variety structure of SPs' MMSs for News and Weather
5.2.3 Overall analysis on the structure of information fees of SPs' services for MMSs on News and Weather

5.3 Analysis on SPs' MMS services for gaming and entertainment
5.3.1 Analysis on the competitions in SPs' MMS markets for gaming and entertainment
5.3.2 Analysis on the variety structure of SPs' MMSs for gaming and entertainment
5.3.3 Overall analysis on the structure of information fees of SPs' MMSs for gaming and entertainment

5.4 Analysis on SPs' MMSs for Lifestyle
5.4.1 Analysis on the competitions in SPs' MMS markets for Lifestyle
5.4.2 Analysis on the variety structure of SPs' MMSs for Lifestyle
5.4.3 Overall analysis on the structure of information fees of SPs' services for MMSs on Lifestyle

5.5 Analysis on SPs' MMSs for Cartoon and Caricature
5.5.1 Analysis on the competitions in SPs' MMS markets for Cartoon and Caricature
5.5.2 Analysis on the variety structure of SPs' MMSs for Cartoon and Caricature
5.5.3 Overall analysis on the structure of information fees of SPs' MMSs for Cartoon and Caricature

5.6 Analysis on SPs' MMSs for Ring Tones
5.6.1 Analysis on the competitions in SPs' MMS markets for Ring Tones
5.6.2 Analysis on the variety structure of SPs' MMSs for Ring Tones
5.6.3 Overall analysis on the structure of information fees of SPs' MMSs for Ring Tones

5.7 Analysis on SPs' MMSs for Color Pictures and Animations
5.7.1 Analysis on the competitions in SPs' MMS markets for Color Pictures and Animations
5.7.2 Analysis on the variety structure of SPs' MMSs for Color Pictures and Animations
5.7.3 Overall analysis on the structure of information fees of SPs' MMSs for Color Pictures and Animations

5.8 Analysis on SPs' MMSs for DIY
5.8.1 Analysis on the competitions in SPs' MMS markets for DIY
5.8.2 Analysis on the variety structure of SPs' MMSs for DIY
5.8.3 Overall analysis on the structure of information fees of SPs' MMSs for DIY

5.9 Analysis , conclusion and suggestions

Directory of charts and tables
Chart 1 Consumers' cognition degree on MMSs
Chart 2 Consumers' attitudes for using MMSs
Chart 3 Consumers' attitudes on the price of MMSs
Chart 4 The main disadvantages that consumer thought MMSs have
Chart5 The revenue of global MMS for 2004(hundred million USD )
Chart6 The market scale of MMSs market for 2003-2004
Chart7 The volume of SPs' MMss nationwide
Chart8 The geographical distribution of SPs for MMss
Chart9 Top 5 service volumes for MMS SPs
Chart 10 The general variety structure of SPs' MMSs
Chart 11 The general structure of information fees for SPs' MMSs
Chart 12 Service volumes of top 5 SPs for MMSs on News and Weather
Chart 13 The variety structure of SPS' MMSs on News and Weather
Chart 14 The structure of information fees of SPS' MMSs on News and Weather
Chart 15 Service volumes of top 5 SPs for MMSs on Gaming and Entertainment
Chart 16 The variety structure of SPS' MMSs on Gaming and Entertainment
Chart 17 The structure of information fees of SPS' MMSs on Gaming and Entertainment
Chart 18 Service volumes of top 5 SPs for MMSs on Lifestyle
Chart 19 The variety structure of SPS' MMSs on Lifestyle
Chart 20 The structure of information fees of SPS' MMSs on Lifestyle
Chart 21 Service volumes of top 5 SPs for MMSs on Cartoon and Caricature
Chart 22 The variety structure of SPS' MMSs on Ne Cartoon and Caricature
Chart 23 The structure of information fees of SPS' MMSs on Cartoon and Caricature
Chart 24 Service volumes of top 5 SPs for MMSs on Ring Tones
Chart 25 The variety structure of SPS' MMSs on Ring Tones
Chart 26 The structure of information fees of SPS' MMSs on Ring Tones
Chart 27 Service volumes of top 5 SPs for MMSs on Color Picture and Animations
Chart 28 The variety structure of SPS' MMSs on Color Picture and Animations
Chart 29 The structure of information fees of SPS' MMSs on Color Picture and Animations
Chart 30 Service volumes of top 5 SPs for MMSs on DIY
Chart 31 The variety structure of SPS' MMSs on DIY
Chart 32 The structure of information fees of SPS' MMSs on DIY
Chart 33 The maturity and competition level in SPS' submarket for MMSs