Vertical Market Research,Solution and Case

Study of Chinese PDA 2002

This report makes deep analysis and research about vertical market of PDA from 2000 to 2002. It summarizes the development course of PDA market of the latest two years. It can be found easily that the market of Low-end PDA which focuses on PIM has been decreasing all the way. However the market of High-end PDA which focuses on the industry application remains high-speed increase. In fact, High-end PDA is gradually going to be the mainstream of the market.

This report makes deep discussion and analysis on the vertical market from circumstances of all trades, the market exploitation and experiences of the main vendors in the past two years, the successful cases of foreign countries, and the needs of trade users for PDA.

The first chapter of this report summarizes the development of the vertical market and the activities and strategies of major vendors in China, such as Hi-Tech Wealth (HTW), Legend, Meijin, Hewlett-Packard, Compaq, GSL, Sunshine, TCL etc.

From chapter 2 to chapter 9, we will make detailed analysis on the markets of more than ten key trades involved in the application of PDA, including circumstance of trades, analysis on demand, PDA solution of trades, successful cases, promotion suggestion and so on. At the same time, the summarization from the existing solutions and cases of all the trades can help you determine which trades are to be chosen and how to enter these trades.

Insurance trade is one of the fields that PDA is widely used. From the recovery of insurance in 1980s, the market of insurance in China has been developing quickly and the potential is very big. The revenue of insurance premium has increased from RMB 17.8 billion in 1990 to RMB159.6 billion in 2000; the types of insurance have developed from several ones at the beginning to hundreds now. The market of insurance has developed from the monopoly by PICC to the competition by over 40 domestic and foreign insurance companies. Insurance agency needs handheld devices that can instantly calculate and deal with the information, quickly connect with Internet and search materials and quickly answer the questions of the customers.

There are about 50 million stockholders in China now. Over 5 million of them invest more than RMB 10 thousand. So many PDA vendors focus on this market. Although the stock market is a bear one now, the powerful vendors will not give up.

Chinese police system has started up the Golden Shield Project in 1998 to set up many computer networks. There are more than 80,000 PCs and 1000 sets of servers till February of 2001. The networks and websites are under construction. Policemen can use PDA to examine ID cards, cars, and escaped criminal anytime and anywhere. This is one of the trades that will use PDA in a large scale.

In military aspect, PDA can collect data, transmit information, army locating, safeguard, and so on. In USA, land force, navy and air force all use PDA, and the case applications are more and more. Each of American soldiers, even reserve soldiers, would have a PDA connected with satellites in near future. In the process of the modernization of the army, the demand for PDA is very large. So it is an absolutely good opportunity for domestic vendors.

The volume of retail market extends very quickly. The total value of social merchandise retail has increased from RMB 830 billion in 1990 to RMB 2684.3 billion in 1997. Average increase rate each year is 18.4%. China has become one of the markets with the most potential in Asian-Pacific area and even the whole world. With the fast increase of market economy and development of chain business, all kinds of physical distributing centers have been coming into being one by one. According to the statistics, there are over 1000 physical distribution centers in China. The demand of PDA with bar code is rather large.

In such industrial fields as electric power, irrigation works, and construction, there is a large room for the PDA that can realize the collection of the apparatus data, wired and wireless transmission of texts and pictures.

The quick search in the large numbers of saving data and timely update from networks by the PDA will make it great convenient to the staff of trades of law, medical care and taxation.

80% of the daily information is related to location or space, and 59% of the corporate information is related to location or space. With GIS and GPS, PDA can be extensively used in such mobile location business as the guidance of cars and long-distance monitoring. There are also business opportunities for the PDA in the market of private cars that has reached 6 million units and is increasing greatly in China.

In chapter 10, we make simple analysis on the typical cases of the vertical application of PDA. We can see more extensive room of PDA Uses except the above ten key trades. After all, there are possibly more and better opportunities in some trades that have not been entered by many vendors.

In the last chapter, we choose several demand cases as reference to show the true demands of customers.

There are hundreds of cases about Chinese vertical application. We list some of them as the following and we will describe some of them in detail in the report.

• The PDA law application of Beijing Wonder
• The visiting and sales system of PDA for cigarettes of OUKANG Tech\
• The PDA tax report system of MENGYOU
• The PDA menu and hotel management system
• Wireless PDA search system of Beijing Police Bureau XiCheng Branch
• 100 sets of Jornada 720 used in China Bell Medical Company
• Hydrology collecting system of Founder PDA
• High-end PDA of national land resource department of Hi-Tech Wealth
• Insurance life PDA of Aerospace Information Company
• Phoenix business book-the distribution solution of Legend PDA
• Shanghai Hualian PDA application of Symbol PDA wireless solution
• Police system PDA application of Legend Handheld in Nanjing
• The GPS PDA-"City PDA" of Beijing City Online