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报告导航:研究报告TMT产业TMT其他
2007—2008年中国教育与培训业研究咨询报告
字数:3.2万 页数:92 图表数:60
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编号:FY044 发布日期:2008-03 附件:下载

  2007年中国教育与培训业持续快速发展,并由此产生了巨大的市场。下表为2007年各类教育发展情况。

表:2007年各类教育发展情况(单位:万人)

指标

2007年招生

2007年在校生

2007年毕业生

研究生

42

120

31

普通高等教育

566

1885

448

普通高中

840

2522

788

初中

1869

5736

1964

普通小学

1736

10564

1870

特殊教育

6

41

--

学前教育

--

2349

--

整理:水清木华研究中心

  政府逐渐开放并大力支持民办教育,为此政府制定了一系列法规来规范和促进民办教育发展。

表:民办教育重要法规一览

年份

法规

备注

1982

《宪法》

明确规定“国家鼓励社会力量举办各种教育事业”

1987

《关于社会力量办学的若干暂行规定》

中国的民办教育走上了有法可依的法制轨道

 

1997

《社会力量办学条例》

规范民办教育的重要行政法规

2003年9月1日

《中华人民共和国民办教育促进法》

标志着中国民办教育的法律体系基本建立

整理:水清木华研究中心

  IT培训、英语培训、管理培训和少儿教育已成为目前培训教育业的支柱。

  2006年部分IT培训机构进行较大程度的调整,使行业整体发展进入一个相对平台期。2007年,随着商业模式调整到位,资本市场的介入,行业会迎来新一轮发展高峰。

表:2006—2010年中国IT职业培训市场规模与增长预测(亿元)

 

2006

2007

2008

2009

2010

2011

市场容量

39.0

48.0

60.3

74.3

89.3

109.5

增长率

25.0%

23.7%

25.7%

23.1%

20.2%

22.6%

整理:水清木华研究中心

  中国英语培训市场的市场总值大约是150亿元,全国的英语培训机构总数也已达到了5万家之多,预计2010年我国英语培训的市场总值将会达到300亿元人民币。

  远程教育也是培训市场的重要组成部分。运营远程教育的成本有多种分类方法,本报告中分为:制作成本、发送成本和支持成本,三者之间的比例大致是10: 1。远程教育的制作成本和支持成本较高,而发送成本极低。这是由远程教育一次开发、无限使用和师生分离的特性决定的。

  本报告根据国家统计局、教育部、各大教育培训公司等公布和提供的大量资料,对中国教育培训业的发展环境、竞争情况、政策、细分市场、行业重点公司、行业区域发展等方面进行了详细的研究,并针对现状做出了行业发展趋势的分析。

 

2007 witnessed a continuous and fast development in China’s education and training industry, which has formed a huge market. The development of every variety of education in 2007 is as follows:

Development of Various Kinds of Education in 2007
(unit: 10,000 persons)

Index

Enrollment

in 2007

Students in school in 2007

Graduates

in 2007

Postgraduate

42

120

31

Higher education

566

1885

448

High school

840

2522

788

Middle school

1869

5736

1964

Primary school

1736

10564

1870

Special education

6

41

--

Preschool education

--

2349

--

Source: ResearchInChina

The government has gradually opened up the education market and has given substantial support to the non-public funded education. Therefore, the government has launched a series of laws and regulations to regulate and promote its development.

Major Laws and Regulations on Non-public Funded Education

Year

Laws and Regulations

Notes

1982

“Constitution”

It prescribes clearly that the government encourages non-government sectors to develop all kinds of education

1987

Temporary Rules on RunningSchool by Non-governmental Entities

China’s non-government funded education has rules to abide by

 

1997

Rules on RunningSchool by Non-governmental Entities

It standardizes the major administrative rules on non-government funded education

Sep.1, 2003

“the Non-government-funded Education Promotion Law”

 

It marks the basic establishment of the legal system of non-government funded education

Source: ResearchInChina

IT training, English training, management training and children education have become the pillar for the current training and education industry.

In 2006, some IT training institutions made had a great restructuring, which has helped the whole industry enter into a period of stable development. In 2007, with the adjusted business model put in place and the participation of capital market, the industry would usher in a new round of developmental surge.

Market Scale and Growth Rate of China IT Training Industry, 2006-2010 (CNY100 million)

 

2006

2007

2008

2009

2010

2011

Market capacity

39.0

48.0

60.3

74.3

89.3%

109.5

Growth rate

25.0%

23.7%

25.7%

23.1%

20.2%

22.6%

Source: ResearchInChina

The market value of China English training market totals around CNY15 billion. There are already more than 50,000 English training institutions in China. It is expected that the market value of China English training industry will reach CNY30 billion in 2010.

Distance education is also a major part of training market. There are many classifications regarding its operating costs. In this report, we divide the costs into three parts: production cost, sending cost and support cost. The ratio of the three costs is about 10:1. Distance education has a high production and support costs, but a low sending cost, which is decided by its features of one-off exploitation, indefinite use and separation between teachers and students.

Based on the substantial data and information released by the National Bureau of Statistics, the Ministry of Education and major education and training companies, the report makes an in-depth study on China’s education and training industry regarding development environment, competition condition, policy, segment market, major companies and regional development and also analyzes the development trend based on the current situation of the industry.

第一章 教育及培训产业概述
1.1 中国教育事业发展概述
1.1.1 义务教育
1.1.2 高中阶段教育
1.1.3 高等教育
1.1.4 成人培训与扫盲教育
1.1.5民办教育
1.2 教育发展概述

第二章 教育与培训发展环境分析
2.1 宏观经济环境
2.1.1 我国经济社会发展现状分析
2.1.2 教育培训市场发展的宏观背景
2.2 政策法规环境
2.2.1 相关产业政策法规
2.2.2 未升学高中毕业生新政策
2.3 社会文化环境
2.3.1 中国人口发展分析
2.3.2 2005年全国人口抽样调查分析
2.3.3 2006-2007年劳动和社会保障事业发展统计
2.3.4 家庭教育投入分析
2.4 就业现状调查分析
2.4.1 大学生就业现状及需求分析
2.4.2 企业招聘大学生现状及需求分析
2.4.3 毕业生与企业人力资源供需之间现状分析
2.5 教育产业化评析
2.6 教育经费现状
2.6.1 “三个增长”情况
2.6.2 预算内教育经费占财政支出比例情况
2.6.3 国家财政性教育经费占国内生产总值比例情况

第三章 民办教育发展分析
3.1 民办教育发展概况
3.1.1 基本情况
3.1.2 政府对民办教育的政策
3.1.3 存在的主要问题
3.2 民办教育发展状况
3.2.1 民办教育发展特点
3.2.2 民办高校特点
3.2.3 民办高校发展趋势
3.3 民办教育机构
3.3.1 2006年全国民办普通高校
3.3.2 2006年我国各地独立学院
3.3.3 中国民办高校20强
3.4 民办教育发展特色
3.4.1 民办高校的价值链分析
3.4.2 中国民办教育品牌特征
3.4.3 民办院校就业机制
3.5 民办教育发展趋势与前景
3.5.1 中国民办中小幼各类教育培训市场规模
3.5.2 民办高教发展前景分析
3.6民办教育发展思考

第四章 职业教育发展分析
4.1 职业教育发展概况
4.1.1 职业教育改革发展的基本情况
4.1.2 2007年推进职业教育改革发展的主要工作
4.2 职业教育体系与体制分析
4.2.1 职业教育体系
4.2.2 职业教育目标及成效
4.2.3 推进职业教育体制创新
4.2.4 职业教育发展政策措施

第五章 培训市场发展分析
5.1 培训行业发展现状
5.1.1 2006年培训行业概况
5.1.2 培训市场目标人群分析
5.1.3 中国培训行业的危机分析
5.1.4 中外合作职业技能培训新法规
5.2 IT培训市场发展分析
5.2.1 IT人才供不应求
5.2.2 IT行业发展前景
5.2.3 IT职业培训三种模式
5.2.4 IT培训机构快速扩张
5.2.5 IT培训业亟待走出误区
5.2.6 IT培训市场进入细分时代
5.2.7 IT培训品牌集中化加速
5.2.8 IT培训市场发展分析
5.3 外语培训市场发展分析
5.3.1 2006年英语培训市场的基本情况
5.3.2 2010年中国英语培训市场规模
5.3.3 在线英语培训市场崛起
5.3.4 商务英语培训市场价值
5.3.5 英语培训市场困境分析
5.4 少儿培训市场发展分析
5.4.1 少儿英语培训市场调查分析
5.4.2 少儿培训市场连锁优势
5.5 管理培训市场发展分析
5.5.1 2006年中国管理培训市场分析
5.5.2 管理培训市场格局分析
5.5.3 透析管理咨询培训市场
5.5.4 我国MBA教育需长期发展
5.5.5 企业员工培训发展趋势
5.5.6 香港培训机构进军内地
5.6 其他培训市场发展现状
5.6.1 艺术培训现状
5.6.2 职业资格认证培训市场分析

第六章 教育行业的投资状况
6.1 行业投资现状
6.1.1 中国教育投资加大社会融资力度
6.1.2 三部委协同规划职教规模
6.1.3 网络教学成为投资热点
6.1.4 华盛顿邮报在华投资教育培训产业
6.2 行业投资风险
6.2.1 对我国高等教育投资风险的思考
6.2.2 正确认识教育风险与风险教育
6.3 教育培训连锁经营投资分析
6.3.1 教育培训特许经营分析
6.3.2 培训教育产业连锁经营的标准化分析
6.3.3 非学历教育的特许经营
6.3.4 学历教育的直营连锁经营案例
6.3.5 学历教育的特许经营萌芽
6.3.6 学历教育特许经营系统的设计
6.4 远程教育产业投资分析
6.4.1 远程教育定义与分类
6.4.2 远程教育产业价值链分析
6.4.3 远程教育运营成本分析
6.4.4 远程教育产业投资现状分析
6.4.5 远程教育产业投资趋势分析
6.4.6 远程教育产业热门投资领域预测
6.4.7 远程教育产业投资建议
6.5 投资建议及策略
6.5.1 培训市场的投资及竞争策略
6.5.2 应对教育培训行业细分化趋势

第七章 著名教育培训企业发展情况
7.1 新东方教育科技集团
7.1.1 机构发展概况
7.1.2 经营情况
7.1.3 培训分析
7.1.4 扩张战略
7.1.5 发展特殊性
7.2 华尔街英语
7.2.1 机构发展概况
7.2.2 成功经验
7.2.3 发展状况
7.2.4 发展动态
7.3 北大青鸟
7.3.1 机构发展概况
7.3.2 优势分析
7.3.3 市场竞争力
7.4 昂立教育集团
7.4.1 机构发展概况
7.4.2 主要机构
7.4.3 品牌发展
7.5 巨人教育集团
7.5.1 机构发展概况
7.5.2 基本情况
7.6 红黄蓝教育集团
7.6.1 机构概况
7.6.2 发展模式分析
7.6.3 发展动态

第八章 区域教育与培训市场分析
8.1 北京
8.1.1 2007年北京教育事业发展概况
8.1.2 北京英语培训市场现状及趋势分析
8.1.3 北京农村成人教育分析
8.1.4 北京各级民办学校基本情况
8.2 深圳
8.2.1 职业教育发展现状
8.2.2 深圳培训市场现状
8.2.3 深圳英语培训市场发展历程
8.3 上海
8.3.1 上海教育培训市场依赖网络
8.3.2 上海全日制外语培训课程扫描
8.3.3 上海培训市场秋季行情稳步上升
8.3.4 上海职业培训注重素质

1. Overview of Education and Training Industry
1.1 Development of Chin’s education
1.1.1 Compulsory education
1.1.2 High school education
1.1.3 Higher education
1.1.4 Adult training and literacy education
1.1.5 Non-public funded education
1.2 Educational development

2. Developmental Environment of Education and Training Industry
2.1 Macro-economic environment
2.1.1 China’s economic and social development
2.1.2 General background of education and training market development
2.2 Policy environment
2.2.1 Policies and regulations related to the industry
2.2.2 New policy on high school graduates
2.3 Social and cultural environment
2.3.1 Development of Chinese population
2.3.2 Sample survey of Chinese population in 2005
2.3.3 Development of labor and social security, 2006-2007
2.3.4 Investment in family education
2.4 Investigation on employment
2.4.1 Employment of college graduates and demand for college graduates
2.4.2 Company’s demand for college graduates and its recruitment
2.4.3 Supply and demand between graduates and company HR
2.5 Industrialization of education
2.6 Educational expenditure
2.6.1 "Three Increases"
2.6.2 Ratio of budget fund for education to financial expenditure
2.6.3 Ratio of national financial fund to GDP

3. Development of Non-public Funded Education
3.1 Overview of non-public funded education development
3.1.1 Basic situation
3.1.2 Government policies
3.1.3 Main problems
3.2 Development of non-public funded education
3.2.1 Features of non-pubic funded education
3.2.2 Features of non-pubic funded colleges
3.2.3 Development tendency of non-public funded colleges
3.3 Non-pubic funded education institutions
3.3.1 China’s non-pubic funded colleges, 2006
3.3.2 China’s independent colleges, 2006
3.3.3 China’s top 20 non-pubic funded colleges
3.4 Features of non-public funded education development
3.4.1 Value chain
3.4.2 Brand features
3.4.3 Employment mechanism
3.5 Development tendency and prospect
3.5.1 Market scale of various non-public funded education and training (preschool, primary and middle schools)
3.5.2 Prospect of non-public funded education development
3.6 Thoughts on non-government funded education development

4. Development of Vocational Education
4.1 Overview of vocational education development
4.1.1 Reform and development of vocational education
4.1.2 Main tasks to promote reform and development of vocational education, 2007
4.2 Vocational education system and its analysis
4.2.1 Vocational education system
4.2.2 Targets and effects
4.2.3 Innovation on vocational education mechanism
4.2.4 Policies on vocational education development

5. Development of Training Market
5.1 Developmental situation of training industry
5.1.1 Overview of training industry, 2006
5.1.2 Target group for training market
5.1.3 Industrial crisis
5.1.4 New rules of law on Sino-foreign cooperative vocational training
5.2 Development of IT training market
5.2.1 Supply for IT talents cannot meet demand
5.2.2 Prospect of IT industry
5.2.3 Three modes of IT vocational training
5.2.4 Rapid expansion of IT training institutions
5.2.5 It is urgent for IT training industry to get out of mistake area
5.2.6 IT training market runs into segment time
5.2.7 Concentration of IT training brands speeds up
5.2.8 Development of IT training market
5.3 Development of English training market
5.3.1 General situation of English training market, 2006
5.3.2 Market scale of English training market in China, 2010
5.3.3 On-line English training market springs up
5.3.4 Market value of commercial English training
5.3.5 Plight in English training market
5.4 Development of children training market
5.4.1 Market survey of English training for children
5.4.2 Advantages of children training chains
5.5 Development of management training market
5.5.1 Management training market of China, 2006
5.5.2 Structure
5.5.3 In-depth analysis of management and consulting training market
5.5.4 Chinese MBA education need long-term development
5.5.5 Development tendency of company employee training
5.5.6 HK training institutions penetrate mainland
5.6 Developmental situation of other training markets
5.6.1 Art training
5.6.2 Vocational certification training market

6. Investment in Educational Industry
6.1 Status quo of industrial investment
6.1.1 China intensifies efforts on education investment by non-public sector
6.1.2 Overall plan on the scale of vocational education by three government departments
6.1.3 Distance education becomes an investment hotspot
6.1.4 Washington Post invests in China’s education and training industry
6.2 Investment risks
6.2.1 Investment risks of China’s higher education
6.2.2 Awareness of risk in the industry and risk education
6.3 Investment in chain operation of education and training
6.3.1 Education and training franchise
6.3.2 Standardization of chain operation
6.3.3 Non-degree education franchise
6.3.4 Cases of direct chain operation of degree education

6.3.5 Early stage of degree education franchise
6.3.6 Design of degree education franchise system
6.4 Investment in distance education
6.4.1 Definition and classification
6.4.2 Value chains
6.4.3 Operating cost
6.4.4 Investment situation
6.4.5 Investment tendency
6.4.6 Forecast of investment hot spots
6.4.7 Suggestions on investment
6.5 Investment suggestions and strategies
6.5.1 Investment and competitive strategy in training market
6.5.2 Segment market of education and training industry

7. Development of Famous Education and Training Companies
7.1 New Oriental
7.1.1 Development
7.1.2 Operation
7.1.3 Analysis of training
7.1.4 Expansion strategy
7.1.5 Particularity of its development
7.2 Wall Street English
7.2.1 Overview of development
7.2.2 Recipe for success
7.2.3 Development
7.2.4 Development trend
7.3 APTECH
7.3.1 Development
7.3.2 Advantages
7.3.3 Market Competitiveness
7.4 Only Education
7.4.1 Development
7.4.2 Main institutions
7.4.3 Brand Development
7.5 Juren Education Group
7.5.1 Development
7.5.2 General situation
7.6 RYB Education Group
7.6.1 Overview
7.6.2 Developmental mode
7.6.3 Development trend

8 Regional Market of Education and Training
8.1 Beijing
8.1.1 Overview of Beijing education development in 2007
8.1.2 English training market in Beijing
8.1.3 Adult education in Beijing’s rural area
8.1.4 Non-public funded schools in Beijing
8.2 Shenzhen
8.2.1 Present situation of vocational education
8.2.2 Status quo of training market in Shenzhen
8.2.3 Development of Shenzhen English training market
8.3 Shanghai
8.3.1 Shanghai education and training market relies on network
8.3.2 Shanghai full-time English training courses
8.3.3 Steady increase of autumn training market in Shanghai
8.3.4 Focus on quality of vocational training in Shanghai

图2001-2006年小学学校数量变化趋势(万所)
图2001-2006年小学招生、在校人数变化趋势
图2001-2006年初中学校数量变化趋势(万所)
图2001-2006年初中学校招生、在校、毕业人数变化趋势
图:在校大学生对就业的态度
图:在校大学生对预期中的就业单位选择
图:求职中最困扰毕业生的因素选择
图:2006届毕业生对毕业生应具备哪些素质及能力的选择
图:2006毕业生眼中用人单位最关心毕业生条件选择
图:在校大学生认为求职前必须具备的知识和能力
图:企业招聘应届大学生频率
图:企业最看重毕业生的素质和能力
图:企业认为大学生最需要提高以符合企业要求的方面
图:2006年中国IT服务市场分类图
图:少年儿童英语培训的目的
图:少年儿童英语培训的方式
图:少年儿童英语培训的机构选择
图:远程教育成本及比例
图:远程教育与传统教育的成本比较

表 2001-2006年高中阶段教育各类型学校数量变化趋势(万所)
表2004-2006年普通高中招生、在校、毕业人数变化趋势(万人)
表2004-2006年职业高中招生、在校、毕业人数变化趋势(万人)
表2004-2006年技工学校招生、在校、毕业人数变化趋势
表2004-2006年普通中等专业学校招生、在校、毕业人数变化趋势(万人)
表2004-2006年成人高中招生、在校、毕业人数变化趋势(万人)
表2004-2006年成人中等专科学校招生、在校、毕业人数变化趋势(万人)
表 2006年全国高等教育学校数量
表 2006年全国高等教育学校在校学生人数(万人)
表 2006年全国高等学校教职工、专任教师统计
表:2007年各类教育发展情况(单位:万人)
表:2006年各类教育发展情况(单位:万人)
表:2007年人口主要构成情况(单位:万人)
表:2006年民办教育学校、机构数量
表:2006年民办教育学校、机构在校学生数量
表:2006年民办教育学校教职工、专任教师数量
表:2006年北京市独立学院名单
表:2006年天津市独立学院名单
表:2006年河北省独立学院名单
表:2006年山西省独立学院名单
表:2006年辽宁省独立学院名单
表:2006年黑龙江省独立学院名单
表:2006年上海市独立学院名单
表:2006年江苏省独立学院名单
表:2006年浙江省独立学院名单
表:2006年福建省独立学院名单
表:2006年山东省独立学院名单
表:2006年湖南省独立学院名单
表:2006年广东省独立学院名单
表:2006年重庆市独立学院名单
表:2006年四川省独立学院名单
表:2006年陕西省独立学院名单
表:2006年新疆维吾尔自治区独立学院名单
表:2006年中国民办高校20强
表:2006年全国中等职业教育学校数量
表:2006—2010年中国IT职业培训市场规模与增长预测(亿元)
表:2004-2006财年新东方教育科技集团财务情况
表:北大青鸟集团的技术发展方向和市场方向
表:北大青鸟阿博泰克公司多模式教学方法
表:2006年北京各级民办学校基本情况


Trend of quantity of primary schools, 2001-2006 (unit: 10,000)
Trend of enrollment and student quantity in primary school, 2001-2006
Trend of quantity of junior high schools, 2001-2006 (unit: 10,000)
Trend of enrollment, student quantity and graduate quantity in junior high school, 2001-2006
University students' attitude towards employment
University students' choices for expected employment
Factors that confuse graduates most in the employment
Needed qualities and abilities for graduates who graduated in 2006
Companies’ requirements for graduates in 2006 session graduates’ opinions
Needed knowledge and abilities before hunting for job in university students’ opinions
Frequency of recruitment for university students
Quality and ability that companies care most
Aspects that graduates need to enhance to fit to the company
Classification of China IT market in 2006
Objectives of children training
Methods of children training
Cost and ratio of distance education
Comparison of cost between distance education and conventional education
Trend of school quantity of senior high school education, 2001-2006 (unit: 10,000)
Trend of enrollment, student quantity and graduate quantity in general senior high school, 2004-2006 (unit: 10,000 persons)
Trend of enrollment, student quantity and graduate quantity in vocational school, 2004-2006
(unit: 10,000 persons)
Trend of enrollment, student quantity and graduate quantity in skilled training school, 2004-2006
Trend of enrollment, student quantity and graduate quantity in general Polytechnic school, 2004-2006 (unit: 10,000 persons)
Trend of enrollment, student quantity and graduate quantity in adult senior high school, 2004-2006 (unit: 10,000 persons)
Trend of enrollment, student quantity and graduate quantity in adult Polytechnic school, 2004-2006 (unit: 10,000 persons)
Quantity of Chinese higher educational schools in 2006
Student quantity of Chinese higher educational schools in 2006 (unit: 10,000 persons)
Statistics of teaching staff and professional teachers in Chinese higher educational schools in 2006
Developments of each variety of education in 2007 (unit: 10,000 persons)
Developments of each variety of education in 2006 (unit: 10,000 persons)
Major composition of population in 2007 (unit: 10,000 persons)
Quantity of non-government funded schools and institutions in 2006
Student quantity of non-government funded schools and institutions in 2006
Quantity of teaching staff and professional teachers in non-government funded schools and institutions in 2006
List of Beijing independent schools in 2006
List of Tianjin independent schools in 2006

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