随着中国经济的快速发展，国内汽车保有量也迅速增长。2007年国内汽车保有量已经达到5696万辆，预计到2020年会超过1亿辆。这同时也意味着，中国汽车后市场的规模正在快速增长，汽车消费者对加油站的经营和服务也提出了新的需求。

图：2000－2007年全国加油站数量及其份额
 

　　目前国内加油站竞争主要在石油、石化两大集团之间，以及两大集团与其他内资和合资加油站之间进行。两大集团之间的竞争正在由过去以企业为中心开始向以消费者为中心的营销观念转化，双方之间的竞争由过去的价格竞争向品牌竞争转化。

　　加油站非油业务发展在国外已进入成熟阶段。BP、道达尔、壳牌等石油公司在欧洲开展非油业务的加油站占总数的85％，美国便利店加油站也占到总数的85%。非油业务的利润占加油站总利润的比例高达20%到40%。

　　加油站非油业务在中国才刚刚起步，存在巨大的发展空间。截至2007年底，中石油共有2940座加油站不同程度开展了非油业务，全年实现销售收入6.55亿元。

China’s total vehicle quantity has increased rapidly in tandem with its fast economic development. China had a total of 56.96 million vehicles in 2007 and is expected to have more than 100 million vehicles in 2020. It implies that the scale of China’s auto aftermarket is increasing rapidly and China auto consumers have made a new demand for the operation and service of gas station.

China Total Number of Gas Stations and Market Shares, 2000-2007

At present, China’s competition of gas station industry mainly exists between its two giants, China Petrochemical Corp. or Sinopec Group and China National Petroleum Corporation or CNPC, which are also faced with competition from other domestic oil product companies and joint venture oil product companies. The competition between the two oil giants focuses on the change of their marketing concepts, which is experiencing a shifting from a company-oriented marketing to a consumer-oriented one and a shifting from price competition to brand competition. 

Non-oil product business in gas stations overseas has already stepped into a maturity. The number of gas stations offering non-oil product business service run by BP, TOTAL and Royal Dutch Shell etc. in Europe accounts for 85% of the total. The number of gas station/convenience store in the United States of America accounts for 85% of the total. Non-oil product business profit of gas stations amounts to 20% to 40% of the total.

China’s non-oil product business of gas stations is just in its infancy and still has a great space for development. By the end of 2007, 2,940 gas stations run by CNPC have offered non-oil product business service in varying degrees with their combined sales revenue reaching CNY655 million in the full year of 2007.
 

第一章 加油站行业概述
1.1  加油站的定义及主要经济类型
1.1.1 加油站的定义
1.1.2 加油站企业的主要经济类型
1.2  加油站的地位和作用
1.3  加油站的经营模式
1.3.1  国外公司加油站经营模式
1.3.2  国内经营模式
1.4  中国加油站发展历程
1.4.1  由分散经营向规模经营转化
1.4.2  社会各业加油站在竞争中相互促进
1.4.3  经营由单一品种向多种经营延伸
1.4.4  由价格竞争向品牌竞争转化

第二章 2007年加油站行业发展环境分析
2.1  宏观经济环境分析
2.1.1  2007 年世界经济运行情况分析
2.1.2  2007 年中国经济运行情况分析
2.2  政策环境分析
2.2.1  2007年成品油定价机制现状与趋势
2.2.2  2007年成品油市场分析
2.2.3  成品油批发准入可能不设加油站门槛
2.2.4  利用价格挤压社会加油站属"违纪行为"

第三章 2007年国内加油站经营与成品油市场分析
3.1  2007年国内加油站总体经营状况
3.1.1  加油站进入总量过剩时代从数量增长转向质量提升
3.1.2  中国加油站趋向多元化的经营发展
3.2  2007年加油站非油品业务发展情况分析
3.2.1  非油品业务现状
3.2.2  非油品业务存在的问题
3.2.3  中油BP 加油站非油品业务经营状况调查
3.3  2007年石油产品市场供需形势分析
3.3.1  原油生产增势平稳，成品油产量增速提高
3.3.2  原油进口稳步增长，成品油出口大幅提高
3.3.3  需求增速快于资源增长，市场呈现紧平衡格局
3.3.4  原油进口依存度持续提高
3.3.5  国际油价持续攀升，进口成本继续扩大
3.3.5  价格由稳转升

第四章 2007年加油站数量发展情况分析
4.1  加油站数量现状
4.1.1  中国加油站数量及不同所有制分布情况
4.1.2  中国民营加油站数量情况
4.1.3  2006 年民营加油站数量门槛被取消
4.1.4  2006 年中国外资加油站数量
4.1.5  中国积极发展建设加气站
4.2  相关因素分析
4.2.1  2007 年汽车数量分析及未来几年数量预测
4.2.2  2008 年成品油市场需求预测
4.2.3  国外加油站数量发展分析
4.3  中石化拥有加油站数量及未来建设情况
4.3.1  2007 年中石化拥有加油站数量
4.3.2  中石化斥资3 亿青岛建绿色加油站
4.4  中石油拥有加油站数量及未来建设情况
4.4.1  2007 年中石油拥有加油站数量
4.4.2  2007年中石油将全面推进加油站非油业务
4.4.3  中石油与俄石油公司合建加油站
4.4.4  2010 年中石油加油站总量规划
4.5  未来几年各地加油站建设情况
4.5.1  未来5年重庆市新增792座加油站
4.5.2  安徽合肥拟建40 座压缩天然气站
4.5.3  "十一五"期末景德镇市加油站数量将达114 座
4.5.4  至2010 年深圳规划增建150 座油站
4.5.5  新疆将诞生20个五星级加油站

第五章  2007年各地加油站发展情况分析
5.1  广东
5.2  北京
5.3  上海
5.4  2007 年部分省市加油站发展情况
5.5  部分省市加油站发展规划情况

第六章  国内加油站企业经营情况分析
6.1  加油站企业经营情况
6.2  中国加油站特许经营发展反思
6.3  2007 年中石油加油站经营情况分析
6.4  2007 年中石化加油站经营情况分析
6.5  2007 年中海油加油站经营情况分析
6.6  2007 年民营加油站经营情况分析
6.6.1  中海油与中化收编民营加油站

第七章  外资加油站在华发展动态
7.1  外资加油站在华发展状况
7.2  壳牌石油介入中国加油站情况
7.3  BP 石油介入中国加油站情况
7.4  埃克森美孚介入中国加油站情况

第八章  中国加油站市场的运营策略分析
8.1  加油站市场营销策略分析
8.2 加油站销售网络营建策略
8.3 加油站经营策略分析
8.3.1  提高加油站竞争力的策略分析
8.3.2  细分客户档案
8.3.3  开展多元化服务
8.3.4 精心策划特色化促销
8.3.5  加油站连锁经营模式及策略
8.3.6 国道加油站消费需求透视与对策
8.4  加油站资金风险防范策略

1. Overview of Gas Station Industry
1.1 Definition and Main Economic Types
1.1.1 Definition of Gas Station
1.1.2 Main Economic Types
1.2 Status and Role
1.3 Operating Modes
1.3.1 Operating Modes of Foreign Gas Stations
1.3.2 Operation Modes of Domestic Gas Stations
1.4 History of China Gas Station Development
1.4.1 Shifting from Fragmented Management to Scale Management
1.4.2 Mutual Progress in Competition
1.4.3 Changing from A Single Business to Diversified Business
1.4.4 Shifting from Price Competition to Brand Competition

2. Development Environment of Gas Station Industry in 2007
2.1 Macro Economic Environment
2.1.1 Worldwide Economic Operation in 2007
2.1.2 China’s Economic Operation in 2007
2.2 Policy Environment
2.2.1 Oil Product Pricing Mechanism in 2007
2.2.2 Oil Product Market in 2007
2.2.3 There May Be No Entry Barrier for Petroleum Products
2.2.4 Irregularities by Using Price to Squeeze Private Gas Stations

3. Domestic Gas Station Operation and Oil Product Market in 2007
3.1 Overall Operation of Domestic Gas Stations in 2007
3.1.1 Shifting from Quantitative Growth to Quality Improvement
3.1.2 A Growing Tendency towards Diversified Business Development
3.2 Non-oil Product Business in 2007
3.2.1 Non-oil Product Business Development
3.2.2 Problems Existing in Non-oil Product Business
3.2.3 Non-oil Product Business Operation of CNPC-BP Gas Stations
3.3 Supply and Demand in Oil Product Market in 2007
3.3.1 Steady Rise in Crude Oil Output & Increasing Growth in Oil Product Output
3.3.2 Steady Growth in Crude Oil Import & Big Rise in Oil Product Output
3.3.3 A Faster Growth in Demand than Growth in Resources
3.3.4 A Steady Rise in Reliance on Crude Oil Import
3.3.5 Skyrocketing Oil Prices and Continuous Soaring Import Cost
3.3.5 Steady Price Began to Rise

4. The Number of Gas Stations in 2007
4.1 The Current Number of Gas Stations
4.1.1 Distribution of Gas Stations with Different Ownership
4.1.2 The Number of China’ s Private Gas Stations
4.1.3 Cancellation of Minimum Quantity Threshold for Private Gas Stations in 2006
4.1.4 The Number of Foreign-funded Gas Stations in 2006
4.1.5 Vigorous Development & Construction of Natural Gas Filling Stations
4.2 Analysis of Related Factors
4.2.1 2007 Auto Quantity and Forecast of Auto Quantity in Next Few Years
4.2.2 Forecast of Market Demand for Oil Products in 2008
4.2.3 The Number of Foreign Gas Stations
4.3 Sinopec Gas Station Quantity and Future Development
4.3.1 Sinopec Gas Station Quantity in 2007
4.3.2 Sinopec Investment of CNY300 Million in Green Gas Stations in Qingdao City
4.4 CNPC Gas Station Quantity and Future Development
4.4.1 CNPC Gas Station Quantity in 2007
4.4.2 Development of Non-oil Product Business in CNPC Gas Stations in 2007
4.4.3 Building Gas Stations Jointly by CNPC and Rosneft
4.4.4 CNPC Plan for the Total Number of Gas Station in 2010
4.5 Construction of Gas Stations in Various Regions in Next Few Years
4.5.1 Addition of 792 Gas Stations in Chongqing Municipality in Next Five Years
4.5.2 Plan for Building 40 CNG Filling Stations in Hefei, Capital of Anhui Province
4.5.3 Gas Station Quantity in Jingdezhen City to Reach 114 in 2010 
4.5.4 Shenzhen Plan for Addition of 150 Gas Stations in 2010
4.5.5 Xinjiang Uygur Autonomous Region to build 20 Five-Star Gas Stations

5. Gas Station Development in Different Regions in 2007
5.1 Guangdong Province
5.2 Beijing Municipality
5.3 Shanghai Municipality
5.4 Gas Station Development in Some Provinces and Cities in 2007
5.5 Development Plan for Gas Stations in Some Provinces and Cities

6. Operation of Domestic Oil Product Companies
6.1 Operation of Gas Stations
6.2 China Franchised Gas Station Development
6.3 CNPC Gas Station Operation in 2007
6.4 Sinopec Gas Station Operation in 2007
6.5 CNOOC Gas Station Operation in 2007
6.6 Private Gas Station Operation in 2007
6.6.1 Takeover of Private Gas Stations by Sinopec and CNOOC

7. Foreign-funded Gas Station Development in China
7.1 Foreign-funded Gas Station Development in China
7.2 Shell Entry to China Gas Station Market
7.3 BP Entry to China Gas Station Market
7.4 ExxonMobil Entry to China Gas Station Market

8. China Gas Station Marketing Strategy
8.1 Marketing Strategy
8.2 Distribution Network Construction Strategy
8.3 Operating Strategy
8.3.1 Competitive Strategy
8.3.2 Segmented Clients Files
8.3.3 Expansion of Diversified Services
8.3.4 Unique Promotion
8.3.5 Chain-store Operation Modes and Strategy
8.3.6 Consumption Demand of Gas Stations along National Highways
8.4 Capital Risk and Prevention Strategy