相比日本和欧美市场，中国的汽车导航市场才刚刚起步。2008年，中国的汽车导航市场渗透率仅为4.56%。相比日本高达60%的导航装配率、欧美20-30%的导航装配率，中国消费者的需求还远没有被激发出来，中国市场的新车导航装配率还有很大的增长空间。

　　2008年，中国汽车保有量达到1.49亿辆，其中私家小轿车保有量达到4000万辆，汽车导航设备保有量约680万台。

　　2008年, 中国汽车导航设备市场呈现飞速增长，全年汽车导航设备销售量达到310万台，比2007年增长一倍多。

2008年中国汽车导航设备市场份额
 
数据来源：水清木华研究中心

　　电子地图市场规模有限，在整个导航产业链中占的市场份额大概在10%到15%。电子地图数据库建设周期长、投入资金大、维护更新成本高，而市场发展过程中会要求地图数据制作成本不断降低。要满足市场的这一要求，电子地图数据作业必须是越集中越高效。

　　在欧美日这三个全球主要电子地图市场上，分别是由美洲地图市场为主的 Navteq、欧洲市场为主的TA，以及在日本占据绝对强势地位的善邻三家导航电子地图提供商垄断。虽然三家公司在各区域市场已经无人可及，但他们依然有意成为全球电子地图市场的垄断厂商。目前，Navteq、TA已是跨国性质的导航电子地图提供商。

　　由于地图涉及国家安全，中国对电子地图行业实行准入制度。截止到2009年3月，国家测绘局审核批准的导航电子地图资质单位有11家，而主流的导航电子地图提供商主要是四维图新、高德软件、瑞图万方、凯立德、灵图、易图通、城际高科等七家。前装市场以高德和四维图新占据绝对优势，改装及手持设备市场则以瑞图万方、凯立德、城际通等为主。

图：2008年前装导航电子地图市场份额

　　由于上游导航电子地图提供商短期内的标准不统一，造成下游硬件厂商某种程度上的混乱。在导航电子地图市场上，只有更精准、更全面的地图才会受到用户的欢迎。

Compared to Japan, Europe and U.S.A, Chinese car navigation market was still in its early stage. In 2008, the market penetration rate of car navigation in china was only 4.56%, far lower than the 60% of Japan, and 20%-30% of both Europe and U.S.A.

In 2008, The car ownership reached at 149 million in China, among which 40 million are private cars, and about 6.8 million cars have installed navigation devices. Also in 2008, Chinese car navigation market sharply increased, a total of 3.1 million navigation devices were sold during the year, more than doubled of 2007.

Share Distribution of Chinese Navigation Market by Segmentation in 2008

Source: ResearchInChina

The electronics map market scale is limited, accounting for 10-15% in the navigation industry chain. In addition, the electronic map database requires a long construction period, a large investment and high maintenance & updating cost.

The global key electronics map markets of Europe, U.S.A and Japan, are monopolized by TA, Navteq and Zenrin respectively. Especially the Navteq and TA have become the transnational navigation electronics map providers.

Considering the nation security, there is an admittance system regarding the electronics map in china. Up to Mar, 2009, a total of 11 electronics map providers were approved by the State Bureau of Surveying and Mapping, the key providers including NavInfo, AutoNavi, Ritu, Careland, Lingtu, Emapgo and City On Map. NavInfo and AutoNavi focus on the original market, Ritu, Careland and City On Map focus on the aftermarket and portable navigation device market.