2009年北京市包装饮用水市场投资调查报告 >> 水清木华研究中心

2007年北京总用水量34.8亿立方米，2008年因为奥运会的举办，增长较多，约36亿立方米，增加1.2亿立方米。其中生活用水和农业用水占据较大比例，分别达到42%和35%.

资料来源：北京市水务局

按包装方式来分，2008年北京饮用水消耗约795万吨，桶装水比较普及，超过一半的家庭购买了直饮机。桶装水成为饮用水的主要来源达到339.5万吨。瓶装水和自来水分别为207.5万吨和248万吨。

资料来源：水清木华整理

按饮用水性质来分，北京市场瓶装水的消费矿泉水占据较大份额，而桶装水的消费纯净水占较大份额。从销售价格上比较，桶装矿泉水的价格要比桶装纯净水的价格平均高出2元，这是消费者选择桶装纯净水的原因之一，另一方面，桶装纯净水更适宜各种饮品的冲泡，如茶、咖啡等，因此纯净水更受欢迎。

资料来源：水清木华整理

The total water consumption of Beijing reached 3.48 billion cubic meters in 2007. Because of Olympic Games, the consumption increased by 1.2 billion cubic meters to 3.6 billion cubic meters in 2008. Of all, life-use water and agriculture-use water occupied large proportions, 42% and 35% respectively.

Consumption of Water Resources in Beijing, 2008

Source: Beijing Water Authority

The total drinking water consumption of Beijing equaled 7.95 million tons in 2008. As for packaging modes, barreled water was more popular, and more than 50% of families bought water dispensers. Barreled water has become the major source of drinking water and reached 3,395,000 tons. Bottled water and tap water amounted to 2.075 million tons and 2.48 million tons.

Consumption of Drinking Water by Type in Beijing, 2008

Source: ResearchInChina

According to the nature of water, drinking water can be divided into mineral water and pure water. In Beijing, mineral water occupies a larger share in bottled water market, while pure water accounts for a greater share in barreled water market. In sales price, barreled mineral water is more expensive than barreled pure water by RMB 2 on average, which is one of reasons for why consumers would like to choose barreled pure water. On the other hand, barreled pure water is more suitable for brewing a variety of beverage, such as tea and coffee, so pure water is more popular.

Consumption of Pure Water and Mineral Water in Beijing Barreled Water Market, 2008

Source: ResearchInChina

第一章中国包装饮用水市场介绍
1.1 中国饮用水市场规模
1.2 中国瓶装水市场
1.2.1 瓶装水市场品牌结构
1.2.2 瓶装水市场地区格局
1.2.3 瓶装水市场竞争状况
1.3 中国桶装水市场
1.3.1 桶装水市场现状
1.3.2 桶装水市场发展趋势
1.4 中国包装饮用水市场企业分析
1.4.1 包装饮用水企业规模分布
1.4.2 饮用水企业经济类型分布
1.4.3 中外包装饮用水企业对比
第二章北京饮用水市场环境
2.1 2010年北京包装饮用水行业发展政策环境分析
2.1.1 行业相关政策
2.1.2 行业相关标准
2.1.3 行业管理政策
2.1.4 北京净水厂进入条件
2.2 包装饮用水行业技术环境
2.2.1 加工技术现状
2.2.2 技术发展水平
第三章北京包装饮用水市场供需分析
3.1 北京饮用水供需情况
3.1.1 北京饮用水供应量
3.1.2 北京饮用水消费量
3.2 北京瓶装水市场
3.2.1 北京瓶装水供需情况
3.2.2 瓶装水行业特点及影响因素
3.3 北京市桶装水市场
3.3.1 北京桶装水供需情况
3.3.2 桶装水消费影响因素分析
3.4 北京各类型群体饮用水消费对比
3.4.1 写字楼
3.4.2 家庭
3.4.3 其它商业设施
第四章北京包装饮用水市场竞争情况
4.1 桶装水市场竞争分析
4.1.1 北京主要市场桶装水参与者介绍
4.1.2 各品牌市场占有率
4.1.3 各品牌销售渠道比较
4.2 瓶装水市场竞争分析
4.2.1 北京主要市场瓶装水参与者介绍
4.2.2 各品牌市场占有率
4.2.3 各品牌销售渠道比较
第五章相关产业市场介绍
5.1 净水机
5.1.1 净水机市场规模
5.1.2 北京净水机市场特点
5.2 直饮机
5.2.1 直饮机市场规模
3.2.2 直饮机价格水平
5.3 饮料市场
第六章行业投资分析
6.1 行业进入要素分析
6.1.1 投入资金核算
6.1.2 设备介绍
6.1.3 渠道建设
6.2 行业存在的问题
6.2.1 北京桶装水存在的问题
6.2.2 北京瓶装水市场存在的问题
6.3 投资机会分析
6.3.1 桶装水市场投资机会
6.3.2 瓶装水市场投资机会
6.3.3 品牌宣传
6.3.4 运营成本
6.5 行业利润情况分析
6.5.1 瓶装水利润分析
6.5.2 桶装水利润分析
6.6 投资风险分析
6.6.1 行业风险
6.6.2 竞争风险
6.6.3 品牌风险
6.6.4 替代产品风险
6.6.5 其它风险
6.7 投资建议

1 Introduction to China Packaged Drinking Water Market
1.1 Drinking Water Market Scale
1.2 Bottled Water Market
1.2.1 Brand Structure
1.2.2 Regional Pattern
1.2.3 Competition
1.3 Barreled Water Market
1.3.1 Status Quo
1.3.2 Development Trend
1.4 Packaged Drinking Water Enterprises
1.4.1 Scale
1.4.2 Type
1.4.3 Comparison of Chinese Enterprises with Foreign Peers
2 Beijing Drinking Water Market
2.1 Industry Policy of 2010
2.1.1 Industry-related Policies
2.1.2 Industry Standards
2.1.3 Industry Management Policy
2.1.4 Access Qualifications for Pure Water Plants
2.2 Technology
2.2.1 Processing Technology
2.2.2 Technology Development
3 Supply and Demand of Beijing Packaged Drinking Water Market
3.1 Drinking Water Supply and Demand
3.1.1 Supply
3.1.2 Consumption
3.2 Bottled Water Market
3.2.1 Supply and Demand
3.2.2 Characteristics and Influencing Factors
3.3 Barreled Water Market
3.3.1 Supply and Demand
3.3.2 Influencing Factors
3.4 Consumers
3.4.1 Offices
3.4.2 Families
3.4.3 Other Commercial Facilities
4 Competition in Beijing Packaged Drinking Water Market
4.1 Competition in Barreled Water Market
4.1.1 Participants
4.1.2 Market Shares of Various Brands
4.1.3 Sales Channels of Various Brands
4.2 Competition in Bottled Water Market
4.2.1 Participants
4.2.2 Market Shares of Various Brands
4.2.3 Sales Channels of Various Brands
5 Introduction to Related Industries
5.1 Water Purifier
5.1.1 Market Scale
5.1.2 Characteristics
5.2 Water Dispenser
5.2.1 Market Scale
5.2.2 Price
5.3 Beverage
6 Investment
6.1 Key Elements
6.1.1 Capital
6.1.2 Equipment
6.1.3 Channel Construction
6.2 Problems
6.2.1 Problems of Beijing Barreled Water Market
6.2.2 Problems of Beijing Bottled Water Market
6.3 Investment Opportunities
6.3.1 Investment Opportunities in Barreled Water Market
6.3.2 Investment Opportunities in Bottled Water Market
6.3.3 Brand Promotion
6.3.4 Operating Cost
6.5 Profit
6.5.1 Profit of Barreled Water
6.5.2 Profit of Bottled Water
6.6 Investment Risk
6.6.1 Industry Risk
6.6.2 Competition Risk
6.6.3 Brand Risk
6.6.4 Substitute Risk
6.6.5 Other Risks
6.7 Proposals

图表：2000-2008年中国饮用水产量变化图（单位：百万吨）
图表：2000-2008年中国饮用水增长速度变化图
图表：1999-2008年中国饮用水占软饮料的份额变化图
图表：中国瓶装饮用水品牌消费者选择比例图
图表：2008年网民最关注的水饮料品牌排行榜
图表：2007年中国瓶（罐）装饮用水制造业十强企业
图表：2008年全国瓶（罐）装饮用水制造业排名前十的企业名单
图表：2007-2008年中国十大矿泉水-饮用水-纯净水品牌排行榜
图表：中国桶装水市场品牌分布
图表：2007年1-11月按企业规模分布的主要经济指标
图表：2007年1-11月按企业规模分布的主要经济指标（%）
图表：2007年1-11月份按企业经济类型分布的主要经济指标
图表：2008年1-11月按企业经济类型分布的企业数量比例（%）
图表：2008年1-11月按企业经济类型分布的企业总资产比例（%）
图表：2008年1-11月按企业经济类型分布的企业销售收入比例（%）
图表：2008年1-11月按企业经济类型分布的企业利润总额比例（%）
图表：2008年1-11月饮用水行业企业亏损情况
图表：2008年北京各种水资源消耗
图表：2008年北京市各类饮用水消费占比
图表：北京市桶装水市场纯净水与矿泉水消费占比
图表：2002-2008年北京瓶装水需求量（单位：万吨）
图表：2008年北京主要供应场所瓶装水消费比重
图表：消费者冬、夏季对饮料种类的偏好情况
图表：消费者对不同饮用水品种偏好度
图表：影响消费者购买瓶装水的因素
图表：瓶装水消费者购买渠道情况
图表：未来北京市场瓶装水销量预测（单位：万吨）
图表：2002-2008年北京桶装水需求量（单位：万吨）
图表：2008年北京主要供应场所桶装水消费比重
图表：家中没有购买桶装矿泉水/纯净水的原因
图表：消费者感兴趣的桶装水保健功能
图表：家中纯净水每月所愿承担的费用
图表：消费者在购买桶装水时对哪些因素比较看重
图表：未来北京市场桶装水销量预测（单位：万吨）
图表：2002-2008年北京写字楼饮用水消费量变化（单位：万吨）
图表：2002-2008年北京市写字楼桶装水消费量变化（单位：万吨）
图表：北京写字楼饮用水消费量预测（单位：万吨）
图表：2009-2011年北京写字楼桶装水消费量（单位：万吨）
图表：2002-2008年北京家庭饮用水消费量变化（单位：万吨）
图表：2002-2008年北京家庭桶装水消费量（单位：万吨）
图表：北京家庭饮用水消费量预测（单位：万吨）
图表：2009-2011年北京家庭桶装水消费量（单位：万吨）
图表：2002-2008年北京商业设施饮用水消费量变化（单位：万吨）
图表：2002-2008年北京商业设施桶装水消费量变化（单位：万吨）
图表：北京商业设施饮用水消费量预测（单位：万吨）
图表：2009-2011年北京商业设施桶装水消费量预测（单位：万吨）
图表：主要桶装水品牌竞争力排行
图表：2008年北京桶装水各品牌市场占有率
图表：各品牌桶装水销售渠道细分
图表：主要瓶装水品牌竞争力排行
图表：品牌忠诚度对比
图表：2008年北京瓶装水市场各品牌占有率
图表：2008年瓶装水各类销售渠道占比
图表：2005-2008年北京地区净水机消费量变化(单位：万台)
图表：北京净水设备零售市场销售格局
图表：2005-2008年北京直饮机销售量（单位：万台）
图表：北京主流直饮机品牌市场占有率
图表：2009年3月北京直饮机报价
图表：2005-2008年北京各类饮料消费量变化（单位：万吨）
图表：北京饮料市场各品牌市场数据比较
图表：桶装水投资各要素资金占比
图表：桶装水投资成本构成
图表：2005-2008年国际原油价格变化（单位：元/桶）
图表：2005-2008年北京瓶装水利润水平变化（单位：元/箱）
图表：2005-2008年北京桶装水价格变化（单位：元/桶）

Output of Drinking Water in China, 2000-2008
Growth Rate of Drinking Water in China, 2000-2008
Ratio of Drinking Water against Soft Drinks in China, 1999-2008
Bottled Water Brands Chosen by Consumers in China
Ranking of Water Beverage Brands Concerned by Netcitizens, 2008
Top 10 Bottled (Barreled) Drinking Water Enterprises in China, 2007
Top 10 Bottled (Barreled) Drinking Water Enterprises in China, 2008
Top 10 Mineral Water/Drinking Water/Pure Water Brands in China, 2007-2008
Barreled Water Brands in China
Main Economic Indicators by Scale of Enterprises, Jan-Nov 2007
Main Economic Indicators by Scale of Enterprises, Jan-Nov 2007 (%)
Main Economic Indicators by Type of Enterprises, Jan-Nov 2007
Number of Enterprises by Type, Jan-Nov 2008
Total Assets of Enterprises by Type, Jan-Nov 2008
Sales Income of Enterprises by Type, Jan-Nov 2008
Total Profit of Enterprises by Type, Jan-Nov 2008
Loss of Drinking Water Enterprises, Jan-Nov 2008
Consumption of Water Resources in Beijing, 2008
Consumption of Drinking Water by Type in Beijing, 2008
Consumption of Pure Water and Mineral Water in Beijing Barreled Water Market, 2008
Demand for Bottled Water in Beijing, 2002-2008
Consumption of Bottled Water in Beijing's Major Locations, 2008
Consumers' Preference in Beverage in Winter and Summer
Consumers' Preference in Drinking Water
Factors Influencing Consumers to Buy Bottled Water
Channels for Consumers to Buy Bottled Water
Sales Forecast of Bottled Water in Beijing
Demand for Barreled Water in Beijing, 2002-2008
Consumption of Barreled Water in Beijing's Major Locations, 2008
Reasons for Families' not Buying Barreled Mineral Water/Pure Water
Health-Care Functions of Barreled Water
Families' Monthly Budget for Pure Water
Key Factors for Consumers to Buy Barreled Water
Sales Forecast of Barreled Water in Beijing
Consumption of Drinking Water in Beijing Office Buildings, 2002-2008
Consumption of Barreled Water in Beijing Office Buildings, 2002-2008
Forecast for Consumption of Drinking Water in Beijing Office Buildings
Consumption of Barreled Water in Beijing Office Buildings, 2009-2011
Consumption of Drinking Water in Beijing Families, 2002-2008
Consumption of Barreled Water in Beijing Families, 2002-2008
Forecast for Consumption of Drinking Water in Beijing Families
Consumption of Barreled Water in Beijing Families, 2009-2011
Consumption of Drinking Water in Beijing Commercial Facilities, 2002-2008
Consumption of Barreled Water in Beijing Commercial Facilities, 2002-2008
Forecast for Consumption of Drinking Water in Beijing Commercial Facilities
Consumption of Barreled Water in Beijing Commercial Facilities, 2009-2011
Competitiveness Ranking of Barreled Water Brands
Market Shares of Barreled Water Brands in Beijing, 2008
Sales Channels of Barreled Water Brands
Competitiveness Ranking of Bottled Water Brands
Comparison of Brand Loyalty
Market Shares of Bottled Water Brands in Beijing, 2008
Sales Channels of Bottled Water, 2008
Consumption of Water Purifiers in Beijing, 2005-2008
Beijing Retail Market of Water Purification Equipment
Sales Volume of Water Dispensers in Beijing, 2005-2008
Market Shares of Major Water Dispenser Brands in Beijing
Prices of Water Dispensers in Beijing, March 2009
Consumption of Various Types of Beverage in Beijing, 2005-2008
Market Shares of Beverage Brands in Beijing
Investment Structure of Barreled Water
Investment Cost of Barreled Water
International Prices of Crude Oil, 2005-2008
Profit of Bottled Water in Beijing, 2005-2008
Price of Barreled Water in Beijing, 2005-2008