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报告导航:研究报告—
TMT产业—电信
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2009-2010年全球及中国智能手机行业研究报告 |
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字数:2.9万 |
页数:171 |
图表数:112 |
中文电子版:8500元 |
中文纸版:4250元 |
中文(电子+纸)版:9000元 |
英文电子版:2500美元 |
英文纸版:2300美元 |
英文(电子+纸)版:2800美元 |
编号:ZYW011
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发布日期:2010-06 |
附件:下载 |
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目前智能手机有两种设计思路,一是以一颗Modem(Baseband)+多媒体应用、常规数据浮点运算的芯片为核心。诺基亚、HTC、索爱、LG、RIM都是采用这种设计,这种芯片主要由高通和Marvell提供,诺基亚是和飞思卡尔联合开发的。这种芯片最常见的就是高通的Snapdragon平台,包括QSD8250、QSD8650、QSD8672。其次是MSM系列,常见的是MSM7201、MSM7227、MSM7600,MSM7627 。实际上MSM7600早在2002年就已经推出样片,直到今天还大量使用。Marvell只有PXA910/920/930,而PXA910/920是对应TD-SCDMA的,PXA930则是对应WCDMA的。 采用这种设计的厂家通常都是老牌厂家。这种设计的周期短,适合于机海战术,手机的核心硬件没多少差别,差别多在软件、屏幕、外壳等方面。缺点是高度同质化,没明显差别,缺乏特色,依赖品牌推广。主芯片需要同时兼顾多媒体处理、数据运算和数据通信,性能会有所不足。 二是以一颗集成射频收发器、模拟基频大部分功能的Modem芯片加一颗应用处理器芯片。苹果、摩托罗拉、三星、微软、Palm(惠普)多采用这种设计。苹果的iPhone一直沿用英飞凌的Modem(Baseband)加三星的应用处理器,摩托罗拉的新机型多采用高通的QSC6085+德州仪器的OMAP3430。三星则自己有应用处理器产品,包括S3C6410、S5PC110、S5PV210。这些应用处理器除了苹果大量使用外(苹果做了微小改动),很少厂家会使用,而三星自己在2010年推出的机型中则大量使用。
如果是CDMA EV-DO制式,手机厂商就多使用高通的QSC6085;如果是HSDPA,就使用MSM6246或MSM6290做Modem。至于WCDMA,抱歉,高通没有推出独立的Modem芯片,手机厂商只能买QSD8250用了。
微软的KIN TWO也使用了QSC6085,国内也有很多厂家使用。国内的酷派、中兴、华为、海信、天语差不多都是适用QSC6085+应用处理器。联想的ET系列也是这样,而乐PHONE采用了QSD8250。 应用处理器方面,基本上就德州仪器的OMAP3430 和三星的产品可供选择,Marvell的很少见使用。还有新秀Nvidia的Tegra APX2600用在了微软的KIN TWO上。 集成度高的设计在成本上并不占优势,虽然不需要加应用处理器,但是需要添加收发器和电源管理两片芯片。而体积上,同样如此,两者难分伯仲。性能方面,分离式的性能强大是无容置疑的,不过高通也在提高性能。 智能手机最大获益者当然是高通,无论哪一种设计,高通都是首选。除诺基亚外至少60%的智能手机里都要使用高通的芯片,苹果之流毕竟是少数。而诺基亚的3G手机也离不开高通的专利授权。 其次的受益者是英飞凌,苹果所有的手机都采用了英飞凌的Baseband,并且英飞凌是唯一供应商。独立的技术比较全面的纯3G Baseband厂家只有英飞凌,苹果别无他选。即便是iPad也是如此,第四代iPhone也是如此。 手机内存厂家也是受益者。智能手机使用内存量远超过普通手机,尤其是NAND用量。手机NAND内存供应商主要是东芝和三星。RAM用量也很高,主要供应商是三星、Hynix、Elpida。再次是触摸屏和显示屏厂家,几乎所有智能手机都是触摸屏,显示屏尺寸大且分辨率高,单价高,毛利率也高。三星移动显示、胜华、友达、新奇美都是明显受益者。最后还有电池厂家,不过获益程度有限。 联发科和ST-ERICSSON则不是受益者。联发科的智能手机芯片推广极其困难,因为它和江河日下的Windows Mobile捆绑在一起,不支持3G,其性能远不能和主流的智能手机CPU相比。多媒体性能,3D图形生成,浮点运算能力,这些都不是联发科擅长的。这需要长时间的积累和及早布局,目前只有高通和Marvell做到了单芯片含Modem的智能手机CPU,高通在10年前就已经开始布局。 ST-ERICSSON技术全面,不比高通差多少,问题是三家整合的效果不佳。曾投入大量精力和财力的ST的Nomadik应用处理器被彻底放弃。ST-ERICSSON目前智能手机主打芯片是U6715, 还是极老的ARM926内核,最高468MHz,而它的竞争对手是MSM7201A或QSD8250。MSM7201A虽然最高只有528MHz,但却是ARM11+ARM9双核构架。
There are two ideas for the design of smartphone. The first one is based on a single chip integrated with Modem (Baseband), multimedia application and float-point unit. The second features one RF transceiver, Modem chip integrating most functions of analog baseband, and an application processor chip.
The first design is applied by Nokia, HTC, Sony Ericsson, LG and RIM, the baseband IC is primarily provided by Qualcomm and Marvell, but the baseband IC of nokia's smartphone is developed by Nokia and Freescale/TI. The Snapdragon platform of Qualcomm is the most popularized chip of such kind, including QSD8250, DSD8650 and QSD8672 followed by MSM series like MSM7201, MSM7227, MSM7600 and MSM7627. In reality, MSM7600’s sample was launched early in 2002, and it still has been widely applied until now. In addition, Marvel only has PXA910/920/930, of which PXA910/920 is for TD-SCDMA while PXA930 targets WCDMA.
The first design features short design cycle. There is little difference in core hardware of mobile phone, but other aspects like software, screen and case vary a lot. It has the disadvantage of being highly homogenized and lacks of unique features, as a result of reliance upon brand promotion to survive. The main chip should answer for multimedia processing, data algorithm and data communication simultaneously, thus leading to the insufficient performance.
Manufacturers like Apple, Motorola, Samsung, Microsoft and HP mainly adopt the second design. IPhone, launched by Apple, has long applied Modem (Baseband) of Infineon plus application processor of Samsung, while the new models of Motorola applied QSC6085 of Qualcomm plus OMAP3430 of Texas Instruments. As for Samsung, it has its own application processor products, including S3C6410, S5PC110 and S5PV210 which are largely applied (little modified) by Apple and rarely used by other manufacturers. In 2010, Samsung launched its new models, the application processors of which are included in the abovementioned ones.
QSC6085 launched by Qualcomm is widely used in CDMA EV-DO system, while MSM6246 or MSM6290 is usually applied as a Modem in HSDPA. As for WCDMA, Qualcomm has not rolled out any independent Modem chip yet, and mobile manufacturers have to employ QSF8250.
In addition, QSC6085 gets also applied by KIN TWO of Microsoft, and it is used with application processor by many Chinese manufacturers like Coolpad, ZTE, Huawei, Hisense and K-Touch, so is the case with ET series of Lenovo. Yet, Lephone of Lenovo applies QSD8250.
In terms of application processor, only OMAP3430 of Texas Instruments and Samsung’s products are alternative, and Marvell’s gets rarely used. Moreover, the Tegra APX2600 of Nvidia, the emerging enterprise in the industry, is employed in KIN TWO of Microsoft.
The highly-integrated design holds no advantage in cost. Although no application processor is needed, both transceiver and power management chips are required. In terms of size, they are very close to each other. And for the performance, it is beyond doubt that discrete design is provided with powerful performance. Nevertheless. Yet, Quacomm is also improving its permanence.
The largest beneficiary of smartphone is definitely Qualcomm. No matter which kind of design idea, Qualcomm is the first choice. Except for Nokia, at least 60% smartphones apply Qualcomm’s chips. Moreover, 3G mobile products of Nokia also depend on the patent licensing of Qualcomm.
Followed by Qualcomm, Infineon is the secondary beneficiary. All mobile products of Apple employ the baseband of Infineon, which is also the only provider. Further, Infineon is the only professional vendor wholly of 3G baseband with comprehensive strength, featuring proprietary technologies, which push Apple to make the only choice, even for iPad and the fourth-generation iPhone.
In addition, mobile memory manufacturers are also beneficiaries. The memory capacity of smartphone far exceeds that of ordinary phones, especially the usage of NAND. Toshiba and Samsung are the major suppliers of NAND memory for mobile phones. What’s more, RAM characterizes huge using amount as well, and its major providers include Samsung, Hynix and Elpida. Touch screen and display screen manufacturers also share a slice of pie. Nearly all smartphones employ touch screens with big-sized and high-definition display screen featuring high unit price and high gross margin. Manufacturers in this regard include Samsung, Wintek, AUO and Chimei Innolux. Lastly, battery manufacturers benefit from this, but it is at a limited level.
By contrast, Media Tek and ST-ERICSSON are not beneficiaries. Media Tek encountered great difficulty in the promotion of smartphone chips since it is bundled with Windows Mobile which is on the wane. Not supporting 3G, Media Tek is not specialized in multimedia performance, 3D graphic generation and floating point arithmetic capability in comparison with the mainstream smartphone. All those need to be accumulated in a long period of time and with early making of layouts. At present, only Qualcomm and Marvell are capable of producing smartphone CPU with single chip containing Modem. In particular, Qualcomm entered the industry as early as a decade ago.
In terms of technology, ST-ERICSSON is in the position to compete with Qualcomm. ST had poured much effort and capital to develop Nomadik application processor, but all these efforts seem in vain and it is downright abandoned. For ST-ERICSSON, U6715 is its leading chip for smartphone. U6715 employs the old-fashioned ARM926 core of 468MHz, but its competitors are QSD8250 or MSM7201A, of which MSM7201A features dual cores of ARM11 plus ARM9 in spite of 528MHz.
第一章:全球手机市场及发展趋势 1.1、全球手机市场现状 1.2、智能手机市场 1.3、中国手机市场与产业 1.4、中国智能手机市场
第二章、典型智能手机设计 2.1、黑莓BOLD 2.2、黑莓STORM 2.3、HTC TOUCH 2.4、索爱XPERIA X1 2.5、T-MOBILE T1 2.6、MOTO KRAVE ZN4 2.7、诺基亚N95 2.8、APPLE IPHONE 2G/3G 2.9、摩托罗拉DROID 2.10、BLACKBERRY TOUR 9630 2.11、T-MOBILE (SHARP) SIDEKICK LX 2.12、微软 KIN 2.13、智能手机设计思路 2.14、智能手机显示屏 2.15、智能手机内存 2.16、智能手机照相、WLAN、GPS
第三章:智能手机核心软硬件研究 3.1、智能手机处理器发展趋势 3.1.1、Cortex-A9 3.1.2、Cortex A5 3.1.3、Mali 图形处理器(GPU) 3.1.4、Imagination PowerVR 3.2、智能手机处理器现状 3.3、操作系统总结 3.4、三星的BADA系统
第四章、智能手机厂家研究 4.1、诺基亚 4.2、摩托罗拉 4.3、三星 4.4、索尼爱立信 4.5、LG 4.6、RIM 4.7、苹果 4.8、宏达电HTC
第五章、智能手机核心软硬件厂家研究 5.1、德州仪器 5.2、MARVELL 5.3、三星 5.4、高通(QUALCOMM) 5.5、NVIDIA 5.6、手机网页浏览器 5.7、手机网页浏览器市场现状 5.8、OPERA 5.9、SKYFIRE 5.10、OPENWAVE 5.11、ACCESS
1. Global Mobile Phone Market and Development Trends 1.1 Status Quo of Mobile Phone Market 1.2 Smartphone Market 1.3 Mobile Phone Market and Industry of China 1.4 Smartphone Market of China
2. Design of Classic Smartphones 2.1 Blackberry BOLD 2.2 Blackberry STORM 2.3 HTC TOUCH 2.4 Sony Ericsson XPERIA X1 2.5 T-MOBILE T1 2.6MOTO KRAVE ZN4 2.7 Nokia N95 2.8 APPLE IPHONE 2G/3G 2.9 Motorola Droid 2.10 BlackBerry Tour 9630 2.11 T-Mobile (Sharp) Sidekick LX 2.12 Microsoft Kin 2.13 Design Ideas of Smartphone 2.14 Display Screen of Smartphone 2.15 Memory of Smartphone 2.16 Camera, WLAN and GPS of Smartphone
3. Key Software/Hardware of Smartphone 3.1 Development of Smartphone Processor 3.1.1 Cortex-A9 3.1.2 Cortex A5 3.1.3 Mali Graphic Processor (GPU) 3.1.4 Imagination PowerVR 3.2 Status Quo of Smartphone Processor 3.3 Summary of Operating Systems 3.4 Bada System of Samsung
4. Smartphone Manufacturers 4.1 Nokia 4.2 Motorola 4.3 Samsung 4.4 Sony Ericsson 4.5 LG 4.6 RIM 4.7 Apple 4.8 HTC
5. Key Smartphone Software/Hardware Manufacturers 5.1 Texas Instruments 5.2 Marvell 5.3 Samsung 5.4 Qualcomm 5.5 Nvidia 5.6 Mobile Phone Web Browser 5.7 Status Quo of Mobile Phone Web Browser Market 5.8 Opera 5.9 Skyfire 5.10 Openwave 5.11 Access
2007-2013年全球相机手机像素分布 2007-2013年自动对焦相机手机出货量 2007-2012年全球手机出货量 2007年1季度-2009年4季度全球手机出货量 2007年1季度-2009年4季度全球手机出货量地域分布 2007年1季度-2009年4季度全球手机出货量技术分布 2006-2010年全球CDMA/WCDMA手机出货量地域分布 2009年全球主要手机厂家市场占有率 2010年1季度全球主要手机厂家市场占有率 2008-2010年全球智能手机厂家市场占有率 2008年中国主要手机厂家市场占有率 2009年中国主要手机厂家市场占有率 2004-2012年中国手机产量统计及预测 2008、2009年中国智能手机主要厂家市场占有率 IPHONE 3G PCB板 Motorola Droid 内部框架图 BlackBerry Tour 9630内部框架图 T-Mobile (Sharp) Sidekick LX内部框架图 2007-2014年手机显示屏市场技术分布 2007-2014年手机显示屏市场规模尺寸分布 2010年智能手机显示屏尺寸分布 2010年智能手机显示屏分辨率分布 2010年智能手机照相像素分布 2010年智能手机WLAN分布 目前典型顶级手机内核 ARM内核路线图 Cortex-A9内核 STERICSSON U8500 系统 Cortex A5 内部框架 ARM Mali图形架构一览 采用PowerVR的典型手机一览 各操作系统出货量手机厂家分布 2008年1季度-2010年1季度诺基亚手机平均销售价格与运营利润率 2008年1季度-2010年1季度诺基亚手机出货量与平均价格 2008年1季度-2010年1季度诺基亚手机出货量地域分布 2009年1季度、2010年1季度诺基亚手机销售额地域分布 2007年1季度-2010年1季度诺基亚大中华区手机出货量 2009年1、4季度、2010年1季度摩托罗拉手机收入地域分布 三星2001-2009年手机出货量与年增幅统计 三星2008年1季度到2010年1季度每季度手机出货量统计 2007年1季度到2010年1季度三星手机出口平均价格与运营利润率统计 2008年1季度到2010年1季度索尼爱立信出货量与平均销售价格统计 2008年1季度到2010年1季度索尼爱立信收入与运营利润率统计 2001-2009年LG手机出货量与年增幅统计 2008年1季度到2010年1季度LG手机每季度销售额与运营利润统计 2007年1季度到2009年3季度LG 手机部门地域收入结构 黑莓国际用户数与RIM收入地域分布 2004-2010财年黑莓手机销量 2009年10月RIM销量机型分布 2003-2010年宏达电收入与毛利率 2004-2010年宏达电出货量与平均价格 2007-2009年德州仪器收入事业分布 2007-2009年德州仪器运营利润事业分布 德州仪器OMAP路线图 OMAP 4系列简介 OMAP44X内部框架图 OMAP44X典型应用图 OMAP44X软件架构图 与OMAP44X配合的TWL6030 电源管理、TWL6040 音频后端处理内部框架图 2004-2010财年Marvell收入与运营利润率统计 PXA910/920 内部框架图 三星应用处理器技术 三星应用处理器路线图 S5PC100 内部框架图 S3C6410内部框架图 S5P6640内部框架图 2009年前9月高通专利授权新客户地域分布 QSD8250 内部框架图 MSM6280、MSM7200、MSM7200A特色对比 MSM7200A内部结构 2005-2010财年Nvidia收入与运营利润率 2008-2010财年Nvidia收入地域分布 2008-2010财年Nvidia收入部门分布 2007-2010财年Nvidia消费类电子部门收入与运营利润 Nvidia手机GPU内部框架图 TEGRA内部框架图 2010年5月全球智能手机网页浏览器市场占有率 2004-2009年Opera收入与EBITDA 2007年1季度-2010年1季度Opera EBITDA 2007年1季度-2010年1季度Opera收入下游应用分布 2009年4季度、2010年1季度Opera 客户类型分布 Openwave 2007年1季度到2010年1季度收入与毛利率统计 Openwave 2007年1季度到2010年1季度收入结构 Openwave 2007年1季度到2010年1季度地域收入结构 2001-2009年采用爱可信浏览器的手机出货量 爱可信2008年3季度到2010年1季度员工地域分布 2008年3季度到2009年4季度爱可信收入与毛利率统计 2007年2季度到2008年3季度爱可信收入与毛利结构 2008、2009财年4季度爱可信收入产品分布 2008、2009年爱可信订单状况 采用爱可信浏览器的日本最新手机 采用爱可信浏览器的家电产品
黑莓BOLD零部件及供应商清单 黑莓STORM零部件及供应商清单 HTC Touch 零部件及供应商清单 (CDMA) 索爱XPERIA X1零部件及供应商清单 T-MOBILE T1零部件及供应商清单 MOTO KRAVE ZN4零部件及供应商清单 N95 零部件及供应商清单 APPLE IPHONE 16GB(2G)零部件及供应商清单 Motorola Droid零部件及供应商清单 BlackBerry Tour 9630零部件及供应商清单 T-Mobile (Sharp) Sidekick LX零部件及供应商清单 微软Kin零部件及供应商清单 HTC 11款手机内存配置 Cortex A5性能 常见智能手机CPU参数对比 2008-2010年智能型手机操作系统出货量实绩 摩托罗拉3款手机零组件配置清单 索爱手机平台一览 使用OMAP3430 的手机一览 Marvell ARMAD系列产品一览 三星移动应用处理器一览 采用S5PC100、S3C6410手机一览 高通7家分公司简介 2008、2009年高通主要子公司财务状况 2002-2007年高通芯片出货量及市场占有率统计 使用Nvidia手机GPU的手机一览 Nvidia手机GPU特性对比 2009年爱可信分公司财务报表 采用爱可信浏览器的除日本外的手机
Distribution of Mobile Phone Pixel Worldwide, 2007-2013 Mobile Phone Shipment with Autofocus Camera, 2007-2013 Mobile Phone Shipment Worldwide, 2007-2012 Mobile Phone Shipment Worldwide, 2007 Q1-2009 Q4 Mobile Phone Shipment Worldwide by Region, 2007 Q1-2009 Q4 Mobile Phone Shipment Worldwide by Technology, 2007 Q1-2009 Q4 CDMA/WCDMA Mobile Phone Shipment Worldwide by Region, 2006-2010 Market Share of Leading Mobile Phone Manufacturers Worldwide, 2009 Market Share of Leading Mobile Phone Manufacturers Worldwide, 2010 Q1 Market Share of Smartphone Manufacutuers Worldwide, 2008-2010 Market Share of Leading Mobile Phone Manufacturers in China, 2008 Market Share of Leading Mobile Phone Manufacturers in China, 2009 Mobile Phone Output of China, 2004-2012E Market Share of Leading Mobile Phone Manufacturers in China, 2008 vs.2009 IPHONE 3G PCB Plate Block Diagram of Motorola Droid Block Diagram of BlackBerry Tour 9630 Block Diagram of T-Mobile (Sharp) Sidekick LX Distribution of Mobile Phone Display Screen Market by Technology, 2007-2014 Distribution of Mobile Phone Display Screen Market by Size, 2007-2014 Distribution of Smartphone Display Screen Market by Size, 2010 Distribution of Smartphone Display Screen Market by Resolution, 2010 Distribution of Smartphone Camera by Pixel, 2010 Distribution of Smartphone by WLAN, 2010 Cores of Premium-grade Mobile Phone ARM Core Roadmap Cortex-A9 Core STERICSSON U8500 System Block Diagram of Cortex A5 ARM Mali Graphic Framework Classical Mobile Phones Employing Power VR Distribution of Mobile Phone Manufacturers with Shipment of Operating Systems Average Sales Price and Operating Profit Margin of Nokia Mobile Phone, 2008Q1-2010Q1 Shipment and Average Price of Nokia Mobile Phone, 2008Q1-2010Q1 Shipment of Nokia Mobile Phone by Region, 2008Q1-2010Q1 Sales Value of Nokia Mobile Phone by Region, 2009Q1 vs. 2010 Q1 Shipment of Nokia Mobile Phone in Greater China, 2007Q1-2010Q1 Income of Motorola Mobile Phone by Region, 2009 Q1,Q4/2010 Q1 Shipment and Annual Growth of Samsung Mobile Phone, 2001-2009 Shipment of Samsung Mobile Phone by Quarter, 2008Q1-2010Q1 Average Export Price and Operating Profit Margin of Samsung Mobile Phone, 2007Q1-2010Q1 Shipment and Average Sales Price of Sony Ericsson Mobile Phone, 2008Q1-2010Q1 Income and Operating Profit Margin of Sony Ericsson Mobile Phone, 2008Q1-2010Q1 Shipment and Annual Growth of LG Mobile Phone, 2001-2009 Sales and Operating Profit Margin of LG Mobile Phone by Quarter, 2008Q1-2010Q1 Income Structure of LG Mobile Phone Business by Region, 2007Q1-2009Q3 International Subscribers of Blackberry and RIM Income by Region Sales Volume of Blackberry Mobile Phone, FY2004-FY2010 Distribution of RIM Sales Volume by Model, Oct.2009 Income and Gross Profit Margin of HTC, 2003-2010 Shipment and Average Price of HTC, 2004-2010 Income of Texas Instruments by Sector, 2007-2009 Operating Profit of Texas Intrusments by Sector, 2007-2009 OMAP Roadmap of Texas Intrusments Profile of OMAP 4 Series Block Diagram of OMAP44X Typical Application of OMAP44X Software Framework of OMAP44X Block Diagram of TWL6030 Power Management, TWL6040 AF Backend Processing Equipped with OMAP44X Income and Operating Profit Margin of Marvell, FY2004-FY2010 Block Diagram of PXA910/920 Application Processor Technology of Samsung Application Processor Roadmap of Samsung Block Diagram of S5PC100 Block Diagram of S3C6410 Block Diagram of S5P6640 New Customers of Qualcomm with Authorized Patent by Region, Jan.-Sep.2009 Block Diagram of QSD8250 Features of MSM6280, MSM7200 and MSM7200A Internal Strucuture of MSM7200A Income and Operating Profit Margin of Nvidia, FY2005-FY2010 Income of Nvidia by Region, FY2008-FY2010 Income of Nvidia by Division, FY2008-FY2010 Income and Operating Profit Margin of Nvidia's Consumer Eletronics Division, FY2007-FY2010 GPU Block Diagram of Mvidia Mobile Phone Block Diagram of TEGRA Market Share of Smartphone Web Browser Worldwide, May 2010 Income and EBITDA of Opera, 2004-2009 EBITDA of Opera, 2007 Q1-2010 Q1 Opera's Income by Application, 2007Q1-2010 Q1 Client Distribution of Opera by Type, 2009 Q4-2010 Q1 Income and Gross Profit Margin of Openwave, 2007Q1-2010Q1 Income Structure of Openwave, 2007Q1-2010Q1 Income Structure of Openware by Region, 2007Q1-2010Q1 Shipment of Mobile Phone with Sony Ericesson's Browser, 2001-2009 Employee Distribution of Access by Region, 2008Q3-2010Q1 Income and Gross Profit Margin of Access, 2008Q3-2009Q4 Income and Gross Profit Structure of Access, 2007Q2-2008Q3 Income of Access by Product, FY2008 vs. FY2009 Q4 Order Intake of Access, 2008 vs. 2009 Japan's Latest Mobile Phone Employing Access' Browser Household Appliances Employing Access' Browser
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