2009-2010年中国家电行业研究报告 >> 水清木华研究中心

　　2009年初，随着政府针对家电类产品的“家电下乡”、“以旧换新”、节能产品惠民工程等各项刺激消费政策的出台及实施，中国家电产品总销量开始反转回升。彩色电视机、家用电冰箱、家用洗衣机等主要家电产品销量都在2009年初触底反弹。 “家电下乡”政策刺激了农村消费，极大程度上拉动了行业增长。2009年家电全行业利润总额达到了295亿元，同比增长50%；利润率由上年的3.0%上升到4.7%。

　　2010年一季度，家电行业延续了自09年第四季度以来产销快速回升的势头，家电行业销售产值较去年同期增长31.3%，新产品产值累计同比增长35.3%，累计产销率为95.8%，累计出口交货值同比增长15.16%。家用电冰箱完成产量1596.3万台，累计同比增长27.40％；家用冷柜完成产量369.3万台，累计同比增长40.4％；房间空气调节器完成产量2375.7万台，累计同比增长30.0%；家用洗衣机完成产量1438.6万台，累计同比增长40.7%。

　　2010年一季度，全国累计销售家电下乡产品1603.3万台，同比增长4.9倍；实现销售额316.7亿元，同比增长6.9倍。分产品看，家电下乡一季度销售彩电113亿元、冰箱90亿元、洗衣机42亿元。环比分别增长33%、35%与29%。以旧换新的销售量、销售额与去年第四季度相比分别增长60.9%和61.6%。3月份家电以旧换新日均销量约5.7万台。

1, 电视机市场

　　2009年中国彩电产量9966万台，增长9.3%，其中LCD电视机增长85.2%。2009年中国市场彩电销量达到3950万台，比上年增长10.5%，其中LCD电视销量2550万台。2009年LCD电视销量占彩电总体销量从2008年的32.84%上升到67.02%，销量增幅达一倍多。新一轮更新换代已经开始，未来仍有较大提升空间。互联网电视、3D电视、LED电视将成为市场热点。海信拥有先进LCD电视技术，其LCD电视市场份额由08年的13.1%上升到09上的19.8%，成为全行业第一；不仅如此，其电视机市场份额也由08年的14%提高到17.2%，仅次于TCL的18.3%。

2, 洗衣机市场

　　2009年中国洗衣机共实现产量4940万台，同比增长13%；内销2680万台，同比增加12%。品牌集中度高是洗衣机行业的一大特点。2010年4月，海尔与美的系洗衣机在内销市场上市场份额分别为27.6%和23.9%。洗衣机外销市场依然以外资为主。海尔虽然保持了第一的位置，但销量同比增速略低于市场平均。在整合基本到位之后，美的系小天鹅和荣事达开始发力，销量同比增速分别为81%和33%，远高于行业内销17.7%的平均增速。

3，电冰箱市场

　　2009年中国电冰箱共实现产量6064万台，同比增长28%，销量5998万台，同比增长26%。城市方面，产品结构变化是2009年市场最大的亮点，中高端冰箱的消费比重迅速提升，一二级市场强力复苏；农村方面，家电下乡亦取得不俗成绩。2009年前三季度，海尔冰箱家电下乡销量份额高达32%，领跑家电下乡品牌。但2010年3月，海尔在全国的市场份额较2月有明显下滑，美的系，海信系和美菱系共同瓜分了海尔的市场份额。

4，空调市场

　　2009年中国空调共实现产量8153万台，同比减少4.1%，销量8070台，同比减少5.2%。2009年下半年，政府对一、二级高能效空调进行300-800元不等的补贴，此后高能效空调迅速实现规模化生产，成为市场主流产品。变频空调应时而出，各大厂家迅速跟进。格力与美的经过产品结构的调整后，在变频空调和家电下乡领域发力，各种产品均有不同程度增幅。2009年9 月，格力空调家电下乡市场份额为47%，高于美的16个百分点，“双寡头”市场份额高达78%。外资品牌由于渠道结构因素，三四级市场拓展不利，销售比例下降明显。

5，微波炉市场

　　2009年中国微波炉累计完成产量6038万台，同比下降4.7%，出口量4490万台，同比下降7.6%。微波炉消费地区主要集中在欧美等发达国家，国内市场有待扩展。国内每百户居民平均拥有60台微波炉，农村每百户不足20台，这与国外发达国家以及国内其它家电产品相比仍有很大差距。格兰仕和美的依然是最受关注的两大品牌，2010年3月微波炉市场零售量前10畅销型号中，格兰仕和美的各占一半。

　　本报告首先研究了2009~2010年中国家电行业的产业环境和整体运营情况，然后从产销结构，品牌竞争格局及重点企业等层面详细分析了电视机、洗衣机、电冰箱、空调、微波炉、其它主要小家电等细分市场现状及发展趋势。

In early 2009, with the issuance and implementation of China’s policies for promotion of home appliances in rural areas, home appliance replacement, energy-saving products and projects that benefit people, the sales volume of home appliances (including color TV sets, refrigerators, washing machine) began to rebound in China. The policy of promoting home appliances in rural areas stimulated rural consumption, which greatly boosted the growth of the industry. In 2009, the home appliance industry achieved total profit of RMB29.5 billion in 2009, up 50% from a year earlier; the profit margin rose from 3.0% to 4.7%.

In Q1 2010, home appliance industry continued the momentum of rapid recovery since Q4 2009. The sales revenue grew by 31.3% against the same period of last year, the total output value of new products rose by 35.3% year-on-year, the output/sale ratio was 95.8%, and the total export value increased by 15.16% year-on-year. The output of refrigerators reached 15.963 million sets, a 27.40% YoY rise; 3.693 million home freezers were produced, up 40.4% year-on-year; 23.757 million air conditioners were made, up 30.0% year-on-year; 14.386 million sets of household washing machine were produced, up 40.7% compared to the same period of last year.

In Q1 2010, 16.033 million sets of home appliances were sold in China, as a part of the home appliance promotion plan in rural areas, up 4.9 times year-on-year, bringing the revenue of RMB31.67 billion, increasing by 6.9 folds. By home appliance sold in rural areas in the first quarter of 2010, RMB11.3 billion came from color TV sets, RMB9 billion from refrigerators, RMB4.2 billion from washing machine, with quarter-on-quarter growth rate of 33%, 35% and 29% respectively. Owing to the home appliance replacement policy, the sales volume and revenue of new home appliances grew by 60.9% and 61.6% respectively over Q4 of last year; in March, 57,000 sets of new home appliances sold out every day.

1 TV Set
In 2009, 99.66 million color TV sets were produced in China, up 9.3% from a year earlier; wherein, the output of LCD TV sets grew 85.2%. Besides, the sales volume of color TV sets in 2009 got to 39.50 million in Chinese market, up 10.5% from a year earlier; of which 25.5 million LCD TV sets sold out, accounting for a rising share of 67.02% in the overall TV sales volume from 32.84% in 2008. A new round of replacement has begun, and the future TV market still has great potentials. Internet TV, 3D TV and LED TV will be the highlights in the market. Hisense has advanced LCD TV technology; in LCD TV market, Hisense’s share increased from 13.1% in 2008 to 19.8% in 2009, taking the first place in the industry; in TV set market, its share rose from 14% in 2008 to 17.2 %, following 18.3% of TCL.

2 Washing Machine
In 2009, 49.4 million sets of washing machine were produced in China, up 13% from a year earlier; 26.8 million sets were sold domestically in China, up 12% year-on-year. In washing machine industry, brand concentration degree is quite high. In April 2010, Haier and Midea enjoyed a respective share of 27.6% and 23.9% in Chinese washing machine market. Washing machine export market is still dominated by foreign capital. Haier maintains the first position in the industry, but it has a lower year-on-year growth rate for sales volume than the market average. After being integrated by Midea, the sales growth rate of Little Swan and Royalstar reached 81% and 33% respectively, far higher than the industry average of 17.7% in China.

3 Refrigerator
In 2009, 60.64 million refrigerators were produced in China, up 28% from a year earlier; and the sales volume hit 59.98 million sets, a 26% YoY rise. In cities, the change of product mix was the biggest highlight in 2009. The consumption of medium and high-end refrigerators took a rapidly rising proportion. The markets in first-tier and second-tier cities showed strong recovery. In rural areas, the promotion of home appliances also made remarkable achievements. During the first three quarters of 2009, the sales volume of Haier’s refrigerators in rural areas accounted for 32%of the total sales volume of refrigerator brands in the countryside, ranking first. Yet, Haier’s market shares in Mar.2010 fell sharply from February. Midea, Hisense and Meiling grabbed Haier’s shares.

4 Air-Conditioner
In 2009, 81.53 million air-conditioners were produced in China, down 4.1% from a year ealier; and the sales reached 80.70 million ones, down 5.2% year-on-year. In H2 2009, the government granted the subsidies of RMB300-800 for the first and secondary energy-efficient air-conditioners. Since then, high energy-efficient air-conditioners have been produced in large scale rapidly, becoming the mainstream products in the market. Variable Frequency air-conditioners arose, and major manufacturers quickly launched such products. After their adjustments in product structure, GREE and Midea made great efforts in variable frequency air-conditioner and the promotion of home appliances in rural market, and they both achieved growth in each type of product. In Sep. 2009, GREE enjoyed 47% shares in rural air conditioner market, 16 percentage points higher than that of Midea. Due to the channel structure, foreign brands did not develop well in the third and fourth-tier markets, the proportion of their sales volume decreased considerably.

5 Microwave Ovens
In 2009, 60.38 million microwave ovens were produced in China, down 4.7% from a year earlier; the export volume amounted to 44.9 million units, decreasing by 7.6% year-on-year. Europe, the United States and other developed countries are the major consumers of microwave ovens, while China is a potential consumer. In China, 100 urban families have 60 microwave ovens, but 100 rural families only have less than 20 units. Glanz and Midea are still the most notable brands; in Mar 2010, among 10 best-selling models of microwave ovens, 5 were produced by Glanz and the other 5 by Midea.

The report first studies the industrial environments and overall operation of China home appliance industry in 2009 and 2010, and then makes a detailed analysis on the markets of TV set, washing machine, refrigerator, air-conditioner, microwave oven and other household appliances as well as development trends in terms of production and marketing structure, brand competition pattern and key enterprises.

第一章中国家电行业环境分析
1.1 政策环境
1.1.1 空调新能效标准
1.1.2 家电以旧换新实施区域范围扩大
1.1.3 家电以旧换新回收企业运费补贴提高
1.1.4 家电下乡补贴范围扩大
1.1.5 高效能空调补贴政策调整
1.1.6 大力推广高效节能产品
1.2 家电行业与宏观经济
1.2.1 家庭设备用品及服务价格CPI
1.2.2 城乡居民家电拥有量对比

第二章 2009-2010年家电行业整体运营情况
2.1 整体规模
2.2 运营情况
2.3 主要家电运行趋势

第三章电视机市场
3.1 电视机市场整体运营情况
3.1.1 彩电生产情况
3.1.2 彩电销售情况
3.1.3 产销结构
3.2 CRT电视
3.2.1 CRT电视生产情况
3.2.2 CRT电视销售情况
3.3 LCD电视
3.3.1 LCD电视产销情况
3.3.2 LCD电视出口情况
3.4 PDP电视
3.4.1 PDP电视生产情况
3.4.2 PDP电视销售情况
3.5 品牌竞争分析
3.6 重点企业分析
3.6.1 海信Hisense
3.6.2 TCL
3.6.3长虹Changhong
3.6.4康佳KONKA
3.6.5 创维数码Skyworth Digital
3.6.6 广电信息SVA
3.6.7 夏华Xoceco

第四章洗衣机市场
4.1 生产情况
4.2 销售情况
4.2.1 内销情况
4.2.2 出口情况
4.3 品牌竞争分析
4.4 重点企业分析
4.4.1 小天鹅Little Swan
4.4.2 合肥三洋Sanyo
4.4.3 海尔Haier
4.4.4 小鸭Little Duck
4.4.5 惠而浦Whirlpool

第五章电冰箱市场
5.1 生产情况
5.2 销售情况
5.2.1 内销情况
5.2.2 出口情况
5.3 价格及品牌份额
5.4 重点企业分析
5.4.1 美菱Meiling
5.4.2 澳柯玛Aucma
5.4.3 三花股份Sanhua
5.4.4 青岛海尔Haier

第六章空调市场
6.1 供给情况
6.1.1 生产情况
6.1.2 进口情况
6.2 销售情况
6.2.1 内销情况
6.2.2 出口情况
6.3 重点企业分析
6.3.1 格力GREE
6.3.2 美的Midea
6.3.3 海信科龙Hisense Kelon
6.3.4 常发股份Changfa
6.3.5 春兰Chunlan

第七章微波炉市场
7.1 生产情况
7.2 销售情况
7.3 格兰仕Glanz
7.3.1公司简介
7.3.2公司发展战略
7.4 美的Midea

第八章其它主要小家电
8.1 家用电磁炉
8.2 家用电饭锅
8.3 家用吸尘器
8.4 家用电热水器
8.5 家用电冷热饮水机
8.6 家用吸排油烟机
8.7 家用电热烘烤器具
8.8 家用电风扇
8.9 重点企业分析
8.9.1 苏泊尔SUPOR
8.9.2 九阳Joyoung
8.9.3 浙江阳光Yankon Group
8.9.4德豪润达Elec-Tech
8.9.5 伊立浦Elecpro

1 Environments for China Home Appliance Industry
1.1 Policies
1.1.1 New Efficiency Standards for Air Conditioning
1.1.2 Extended Areas of Implementing Home Appliance Replacement
1.1.3 Freight Subsidy Increase of Home Appliance Replacement Enterprises
1.1.4 Widening Scope of Subsidies for Home Appliances Promoted in Rural Areas
1.1.5 Adjustments in the Policy of Subsidies for High Energy-Efficient Air-conditioner
1.1.6 Promotion of Energy-Efficient Products
1.2 Home Appliance Industry and Macro-economy
1.2.1 Comparison between Price Index of Home Appliances (including Related Services) and CPI
1.2.2 Number of Home Appliances Owned by Urban and Rural Residents

2 Overall Operation of Home Appliance Industry, 2009-2010
2.1 Overall Scale
2.2 Operation
2.3 Trends

3 TV Set Market
3.1 Overview
3.1.1 Production
3.1.2 Marketing
3.1.3 Production and Marketing Structure
3.2 CRT TV
3.2.1 Production
3.2.2 Marketing
3.3 LCD TV
3.3.1 Production & Marketing
3.3.2 Export
3.4 PDP TV
3.4.1 Production
3.4.2 Marketing
3.5 Brand Competition
3.6 Key Enterprises
3.6.1 Hisense
3.6.2 TCL
3.6.3 Changhong
3.6.4 KONKA
3.6.5 Skyworth Digital
3.6.6 SVA
3.6.7 Xoceco

4 Washing Machine Market
4.1 Production
4.2 Marketing
4.2.1 Marketing in China
4.2.2 Export
4.3 Brand Competition
4.4 Key Enterprises
4.4.1 Little Swan
4.4.2 Sanyo
4.4.3 Haier
4.4.4 Little Duck
4.4.5 Whirlpool

5 Refrigerator Market
5.1 Production
5.2 Marketing
5.2.1 Marketing in China
5.2.2 Export
5.3 Prices and Market Shares of Brands
5.4 Key Enterprises
5.4.1 Meiling
5.4.2 Aucma
5.4.3 Sanhua
5.4.4 Haier

6 Air-Conditioner Market
6.1 Supply and Demand
6.1.1 Production
6.1.2 Import
6.2 Marketing
6.2.1 Marketing in China
6.2.2 Export
6.3 Key Enterprises
6.3.1 GREE
6.3.2 Midea
6.3.3 Hisense Kelon
6.3.4 Changfa
6.3.5 Chunlan

7 Microwave Oven Market
7.1 Production
7.2 Marketing
7.3 Glanz
7.3.1 Profile
7.3.2 Development Strategies
7.4 Midea

8 Other Home Appliances
8.1 Induction Cooker
8.2 Electric Rice Cooker
8.3 Dust Collector
8.4 Electric Water Heaters
8.5 Electric Water Dispenser
8.6 Range Hood
8.7 Electric Baking Appliance
8.8 Electric Fan
8.9 Key Enterprises
8.9.1 SUPOR
8.9.2 Joyoung
8.9.3 Yankon Group
8.9.4 Elec-Tech
8.9.5 Elecpro

图：2005.05~2010.03家庭设备及服务价格变化与CPI对比图
图：2000.12~2009.12城镇居民每百户家电产品拥有量季度变化图
图：2000.12~2009.12农村居民每百户家电产品拥有量季度变化图
图：2008.12~2010.02家用电器制造业产品销售收入(单位：十亿元)
图：2008~2010Q1中国家电行业销售产值状况及增长率变化
图：2009.02~2010.02家用电器制造业资产总计（单位：十亿元）
表：2009.02~2010.02家用电器制造业企业数及从业人员年均人数统计
图：2009.01~2010.04中国彩电月度产量变化
图：2004~2010中国彩电季度销售量变化
图：2009年中国电视机、电冰箱、洗衣机出口增长率对比
图：2009.01~2010.04中国电视机月度出口量变化
图：2004~2010年彩电累计产销率及库存增减季度变化
图：1995~2008年城镇与农村每百户电视机拥有量对比
图：2008~2009国内彩电市场销量结构
图：2009年第三季度各月家电下乡彩电零售量市场份额
图：2009.01~2010.03CRT电视月度产量及增长率变化
图：2009.01~2010.03CRT电视月度内销量变化
图：2009年CRT电视与LCD电视各月内销量对比
图：2009.01~2010.03CRT电视月度出口量对比
图：2008与2009年中国液晶电视各月内销量对比
图：2009.01~2010.03LCD电视月度内销量变化图
图：2009.01~2010.03液晶电视月度产量变化
图：2008.01~2010.01液晶电视内销量内外品牌年度变化
图：2009.01~2010.03LCD电视月度出口量与电视机整体月度出口量对比
图：2009年1~12月液晶电视（分地区）出口量构成
图：2010年3月中中国液晶电视（分地区）出口量构成（单位：千台）
图：2009年1~11月中国液晶电视（分城市）市场零售量构成
图：2009.01~2010.03PDP电视月度产量变化
图：2008年和2009年电视（分产品）销量构成
图：2009.01~2010.03PDP电视内销量变化
图：2009.01~2010.03PDP电视出口量变化
图：2009年液晶电视各主要品牌销售构成
图：2008年和2009年中国主要LCD电视品牌市场占有率对比
图：2009.02~2010.02LED电视占液晶电视销售比例
图：2008年和2009年中国主要电视机品牌市场占有率对比
图：2007Q1~2010Q1海信电器营业收入季度变化
图：2008~2009Q01海信电器销售毛利率和净净利率对比
表：2008和2009海信电器（分产品）营业收入统计（单位：十亿元）
表：2008和2009海信电器（分地区）销售收入统计（单位：十亿元）
图：2007~2010Q1TCL集团营业出入及同比增幅对比
表：2009年TCL集团（分产品）营业成本、营业利润及毛利率统计
表：2009年TCL集团（分地区）营业收入及占比统计
图：2009年TCL集团（分业务）营业收入构成
图：2009年TCL集团（分产品）营业收入构成
图：2007Q1~2010Q1四川长虹营业收入季度变化
图：2006~2010Q1四川长虹净利率变化
表：2009年四川长虹（分行业）营业收入和营业成本统计
表：2009年四川长虹（分地区）营业收入、营业成本及毛利润统计
图：2009年四川长虹分产品营业收入构成及同比增长对比图
图：2009年中国平板电视中PDP电视内销和出口占比
表：2009年12月长虹和松下PDP电视销量占比统计
图：2008Q1~2010Q1康佳季度营业收入对比
图：2009年康佳（分产品）营业收入构成
表：2008和2009年康佳（分产品）营业收入增长及构成（单位：十亿元）
表：2008和2009年康佳（分地区）销售收入增长及构成（单位：十亿元）
图：2007~2009创维数码半年度营业额变化
图：2007~2010Q1广电信息营业收入对比
图：2006~2010Q1广电信息净利润对比
图：2009年广电信息（分业务）销售收入构成
图：2009广电信息（分地区）销售收入构成
图：2006~2010夏华营业收入构成及其增长率变化（单位：百万元）
图：2006~2010夏华净利润状况（单位：百万元）
图：2008年和2009年其它业务收入构成（单位：百万元）
图：2004.09~2010.03家用洗衣机累计产销率及库存增减
图：2009.01~2010.04家用洗衣机月度产量变化
图：2009.01~2010.03洗衣机月度内销量及同比增长
图：2009.01~2010.04洗衣机月度出口量
图：2005~2010洗衣机年度出口量
图：2009.01~2010.04洗衣机月度出口额度
表：2009.04和2010.04（分品牌）洗衣机销量及品牌市场份额（单位：千台）
表：2008年12月和2010年3月主要品牌商场覆盖率变化趋势
图：2007~2010Q1小天鹅营业收入及增长率变化
图：2008Q1~2010Q1小天鹅毛利率、费用比率分季度变化
图：2000~2009小天鹅（分产品）营业收入和毛利率状况（单位：亿元、%）
图：2006~2009合肥三洋营业收入状况及增长率变化
图：2001~2010Q1合肥三洋净利率、毛利率、销售费用率变化
图：2004~2009合肥三洋销售结构对比
图：2007~2009合肥三洋洗衣机产品结构
图：2009.01~2010.04家用冰箱月度产量及增长率对比
图：2004.09~2010.03家用电冰箱累计产销率及库存增减
图：2009.01~2010.03冰箱月度内销量
图：2009.01~2010.03冰箱月度出口量
图：2007~2009各月冰箱价格变化
图：2009年9月冰箱家电下乡企业销量构成
图：2008.01~2010.03电冰箱各主要品牌销售量份额
图：2007~2010Q1美菱电器营业收入与成本对比
图：2007~2010Q1美菱电器毛利率变动
图：2008年和2009年美菱电器（分产品）营业收入构成
图：2008年和2009年美菱电器营业收入按地区构成对比
图：2007~2010Q1澳柯玛营业收入、营业成本及毛利率变化
图：2008年和2009年澳柯玛（分产品）营业收入构成
图：2008年和2009年澳柯玛（分地区）营业收入构成
图：2007~2010Q1三花股份营业收入、营业利润及利润总额对比
图：2009年三花股份（分产品）营业收入、营业成本对比
图：2009年三花股份（分产品）营业收入构成
表：2009年三花股份（分地区）营业收入统计
图：2007~2010青岛海尔营业出入状况及增长率变化（单位：十亿元）
图：2007~2010青岛海尔净利润状况及增长率变化（单位：百万元）
图：2007~2009青岛海尔（分产品）营业收入构成（单位：十亿元）
图：2009.01~2010.04中国空调月度产量对比
图：2009.01~2010.03中国空调月度进口量对比
图：2009.01~2010.03中国空调月度进口额
图：2006~2009中国空调各年出口情况月度对比（单位：万台）
图：2009.01~2010.04中国空调月度内销量对比
图：2009.01~2010.02变频空调内销量占比
图：2004.09~2010.03空调累计产销率及库存增减
图：2009.01~2010.04中国空调月度出口量
图：2010年3月份中国空调出口各大洲情况对比
图：2007.01~2010.03中国空调主要出口区域的月度出口量同比增速
图：2001~2010空调年度出口量及增长率对比
表：2009.01~2010.03中国空调进出口价格对比
图：2007~2010Q1格力电器营业收入、净利润变化
图：2008年和2009年格力电器（分产品）营业收入构成
图：2008年和2009年格力电器（分地区）营业收入构成
图：2005~2009美的电器公司营业收入及净利润状况
图：2008年和2009年美的电器（分产品）营业收入及营业利润对比
图：2008年和2009年美的电器（分地区）营业收入构成（单位：十亿元）
图：2007~2010海信科龙全年和第一季度营业收入及增长率对比
图：2008年和2009年海信科龙（分产品）营业收入构成（单位：十亿元）
图：2007~2009常发股份（分产品）营业收入构成（单位：百万元）
图：2009年常发股份（分产品）营业收入构成
图：2009年常发股份（分产品）毛利润构成
图：2007~2009春兰营业收入状况及增长率变化（单位：百万元）
图：2007~2009春兰净利润状况（单位：百万元）
图：2009.01~2010.03中国微波炉月度产量
表：2010年3月微波炉市场零售量前10畅销型号
图：1999~2009城镇家庭平均每百户微波炉拥有量变化（单位：台）
图：2008年底城镇家庭（分地区）平均每百户拥有微波炉量（单位：台）
图：2009年下半年家电下乡微波炉月度销售量（单位：千台）
图：2009.01~2010.04中国微波炉月度出口量及增长率对比
图：2009.01~2010.04中国微波炉月度出口额度及增长率对比
图：2009年中国电磁炉品牌市场结构
图：2009年下半年家电下乡电磁炉月度销量
图：2008~2010年家用电磁炉月度出口量
图：2009.01~2010.04家用电饭锅月度产量
表：2009.01~2010.04家用电饭锅累计产量及累计增长率统计
图：2009.01~2010.04家用吸尘器月度产量
图：2009.01~2010.04家用电热水器月度产量
图：2009.01~2010.04家用电冷热饮水机月度产量
图：2009.01~2010.04家用吸排油烟机月度产量
图：2009.01~2010.04家用电热烧烤器具月度产量
图：2009.01~2010.03家用电风扇月度产量
表：2009.01~2010.03家用电风扇累计产量及同比增长统计
图：2006~2010苏泊尔营业收入状况及其增长率对比（单位：百万元）
图：2006~2010苏泊尔净利润状况及其增长率对比（单位：百万元）
图：2007~2009苏泊尔（分行业）营业收入构成（单位：百万元）
图：2007~2010九阳股份营业收入状况（单位：百万元）
图：2007~2010九阳股份净利润状况（单位：百万元）
图：2007~2009九阳股份（分产品）营业收入构成
图：2007~2010浙江阳光营业收入状况及增长率变化（单位：百万元）
图：2007~2010浙江阳光净利润状况及增长率变化（单位：百万元）
图：2008年和2009年浙江阳光（分产品）营业收入构成
图：2008年和2009年浙江阳光（分地区）营业收入构成
图：2006~2010年德豪润达营业收入状况及增长率变化（单位：百万元）
图：2006~2010年德豪润达净利润状况（单位：百万元）
图：2008年和2009年德豪润达主营业务（分产品）构成
图：2006~2010伊立浦营业收入状况
图：2006~2010伊立浦净利润状况

Comparison between Price Index of Home Appliances (including Related Services) and CPI, May, 2005-Mar. 2010
Number of Home Appliances Owned by Urban Residents (Per 100 Households) by Quarter, Dec. 2000- Dec. 2009
Number of Home Appliances Owned by Rural Residents (Per 100 Households) by Quarter, Dec. 2000- Dec. 2009
Revenue of Home Appliance Manufacturing, Dec. 2008-Feb. 2010
Sales Output Value and Growth Rate of China Home Appliance Industry, 2008-Q1 2010
Total Assets of Home Appliance Manufacturing, Feb. 2009-Feb. 2010
Number of Home Appliance Manufacturers and Employees, Feb. 2009-Feb. 2010
Monthly Output of TV Sets in China, Jan. 2009-Apr. 2010
Quarterly Sales Volume of TV Sets in China, 2004-2010
Export Growth Rate of TV Set, Refrigerator and Washing Machine in China, 2009
Monthly Export Volume of TV Sets in China, Jan. 2009-Apr. 2010
Quarterly Sales/Output Ratio and Inventory of Color TV Set, 2004-2010
Number of TV Sets Owned by Urban and Rural Residents (Per 100 Households),1995-2008
Sales Volume Structure of TV Sets in China, 2008-2009
Market Shares for Monthly Sales Volume of TV Sets Promoted in Rural Areas, Q3 2009
Monthly Output and Growth Rate of CRT TV, Jan. 2009-Mar. 2010
Domestic Sales Volume of CRT TV in China, Jan. 2009-Mar. 2010
Domestic Sales Volume of CRT TV and LCD TV in China by Month, 2009
Monthly Export Volume of CRT TV, Jan. 2009-Mar. 2010
Monthly Sales Volume of LCD TV in China, 2008-2009
Monthly Sales Volume of LCD TV, Jan. 2009-Mar. 2010
Monthly Output of LCD TV, Jan. 2009-Mar. 2010
Sales Volume of Chinese and Overseas LCD TV Brands in China, Jan. 2008- Jan. 2010
Monthly Export Volume of LCD TV and TV Set, Jan. 2009-Mar. 2010
Export Volume of LCD TV (by Region), Jan.-Dec. 2009
Export Volume of LCD TV (by Region) in China, Mar 2010
Retail Volume of LCD TV (by City) in China, Jan.-Nov. 2009
Monthly Output of PDP TV, Jan. 2009-Mar. 2010
Sales Volume of TV (by Product), 2008 vs.2009
Sales Volume of PDP TV in China, Jan. 2009-Mar. 2010
Export Volume of PDP TV, Jan. 2009-Mar. 2010
Sales Structure of Major LCD TV Brands, 2009
Market Shares of Major LCD TV Brands in China, 2008 vs. 2009
Proportion of LED TV in LCD TV Sales, Feb. 2009-Feb. 2010
Market Shares of Major TV Set Brands in China, 2008 vs. 2009
Quarterly Operating Income of Hisense Electric, Q1 2007-Q1 2010
Gross Margin and Net Profit Margin of Hisense Electric, 2008- Q1 2009
Operating Income of Hisense Electric by Product, 2008 vs. 2009
Revenue of Hisense Electric by Region, 2008 vs. 2009
Operating Income and Growth Rate of TCL GROUP, 2007-Q1 2010
Operating Cost, Profit and Gross Margin of TCL GROUP (by Product), 2009
Operating Income of TCL GROUP (by Region), 2009
Operating Income of TCL GROUP (by Sector), 2009
Operating Income of TCL GROUP (by Product), 2009
Quarterly Operating Income of Sichuan Changhong, Q1 2007-Q1 2010
Net Profit Margin of Sichuan Changhong, 2006-Q1 2010
Operating Income and Cost of Sichuan Changhong (by Sector), 2009
Operating Income, Cost and Gross Margin of Sichuan Changhong (by Region), 2009
Operating Income and Growth Rate of Sichuan Changhong (by Product), 2009
Occupied Shares for Domestic Sales and Export of PDP TV in China, 2009
Occupied Shares for PDP TV Sales Volume of Changhong and Panasonic, Dec. 2009
Quarterly Operating Income of KONKA, Q1 2008-Q1 2010
Operating Income of KONKA (by Product), 2009
Operating Income Growth and Structure of KONKA (by Product), 2008 vs. 2009
Operating Income Growth and Structure of KONKA (by Region), 2008 vs. 2009
Half-Year Operating Income of Skyworth Digital, 2007-2009
Operating Income of SVA, 2007-Q1 2010
Net Income of SVA, 2006-Q1 2010
Revenue Structure of SVA (by Sector), 2009
Revenue Structure of SVA (by Region), 2009
Operating Income Revenue and Growth Rate of Xoceco, 2006-2010
Net Income of Xoceco, 2006-2010
Revenue Structure of Other Business, 2008-2009
Cumulative Sales/Output Ratio and Inventory of Household Washing Machine, Sep. 2004-Mar. 2010
Monthly Output of Household Washing Machine, Jan. 2009-Apr. 2010
Monthly Sales Volume and Growth Rate of Washing Machine in China, Jan. 2009-Mar. 2010
Monthly Export Volume of Washing Machine, Jan. 2009-Apr. 2010
Annual Export Volume of Washing Machine, 2005-2010
Monthly Export Value of Washing Machine, Jan. 2009-Apr. 2010
Sales Volume of Washing Machine (by Brand) and Market Shares of Brands, Apr. 2009 vs. Apr. 2010
Shopping Mall Coverage of Major Brands, Dec. 2008 vs. Mar. 2010
Operating Income and Growth Rate of Little Swan, 2007-Q1 2010
Gross Margin and Expenses Ratio of Little Swan, Q1 2008-Q1 2010
Operating Income and Gross Margin of Little Swan (by Product), 2000-2009
Operating Income and Growth Rate of Sanyo, 2006-2009
Net profit Margin, Gross Margin and Selling Expenses Ratio of Sanyo, 2001-Q1 2010
Marketing Structure of Sanyo, 2004-2009
Washing Machine Structure of Sanyo, 2007-2009
Monthly Output and Growth Rate of Household Refrigerators, Jan. 2009-Apr. 2010
Cumulative Sales/Output Ratio and Inventory of Household Refrigerators, Sep. 2004-Mar. 2010
Monthly Sales Volume of Refrigerators in China, Jan. 2009-Mar. 2010
Monthly Export Volume of Refrigerators, Jan. 2009-Mar. 2010
Monthly Prices of Refrigerators, 2007-2009
Sales Volume Structure of Enterprises Which Promote Home Appliances in Rural Areas, Sep. 2009
Sales Volume of Major Refrigerator Brands, Jan. 2008- Mar. 2010
Operating Income and Cost of MeiLing, 2007-Q1 2010
Gross Margin of MeiLing, 2007-Q1 2010
Operating Income of MeiLing (by Product), 2008 vs. 2009
Operating Income MeiLing (by Region), 2008 vs. 2009
Operating Income, Cost and Gross Margin of Aucma, 2007- Q1 2010
Operating Income of Aucma (by Product), 2008 vs. 2009
Operating Income of Aucma (by Region), 2008-2009
Operating Income and Profit of Sanhua, 2007- Q1 2010
Operating Income and Cost of Sanhua (by Product), 2009
Operating Income of Sanhua (by Product), 2009
Operating Income of Sanhua (by Region), 2009
Operating Income and Growth Rate of Haier, 2007-2010
Net Income and Growth Rate of Haier, 2007-2010
Operating Income of Haier (by Product), 2007-2009
Monthly Output of Air Conditioners in China, Jan. 2009-Apr. 2010
Monthly Import Volume of Air Conditioners in China, Jan. 2009-Mar. 2010
Monthly Import Value of Air Conditioners in China, Jan. 2009-Mar. 2010
Monthly Export of Air Conditioners in China, 2006-2009
Monthly Sales Volume of Air Conditioners in China, Jan. 2009-Apr. 2010
Occupied Share for Sales Volume of Variable Frequency Air Conditioners in China, Jan. 2009-Feb. 2010
Cumulative Sales/Output Ratio and Inventory of Air Conditioners, Sep. 2004-Mar. 2010
Monthly Export Volume of Air Conditioners in China, Jan. 2009-Apr. 2010
Export Volume of China-made Air Conditioners by Continent, Mar. 2010
Monthly Export Volume Growth Rate of Major Air-Conditioners Exporting Regions in China, Jan. 2007- Mar. 2010
Annual Export Volume and Growth Rate of China-made Air Conditioners, 2001-2010
Export and Import Prices of China-made Air Conditioners, Jan. 2009-Mar. 2010
Operating Income and Net Income of GREE’, 2007-Q1 2010
Operating Income of GREE (by Product), 2008 vs. 2009
Operating Income of GREE (by Region), 2008 vs. 2009
Operating Income and Net Income of Midea, 2005-2009
Operating Income and Profit of Midea (by Product), 2008 vs. 2009
Operating Income of Midea (by Region), 2008 vs. 2009
Operating Income and Growth Rate of Hisense Kelon, 2007-2010
Operating Income of Hisense Kelon (by Product), 2008 vs. 2009
Operating Income of Changfa (by Product), 2007-2009
Operating Income of Changfa (by Product), 2009
Gross Profit of Changfa (by Product), 2009
Operating Income and Growth Rate of Chunlan, 2007-2009
Net Income of Chunlan, 2007-2009
Monthly Output of Microwave Ovens, Jan. 2009-Mar. 2010
10 Best-selling Models in Microwave Oven Market by Sales Volume, Mar. 2010
Number of Microwave Ovens Owned by Per 100 Urban Families, 1999-2009
Number of Microwave Ovens Owned by Per 100 Urban Families (by Region), End of 2008
Sales Volume of Microwave Ovens in Rural Areas, H2 2009
Monthly Export Volume and Growth Rate of China-made Microwave Ovens, Jan. 2009-Apr. 2010
Monthly Export Value and Growth Rate of China-made Microwave Ovens, Jan. 2009-Apr. 2010
Induction Cooker Market Structure in China (by Brand), 2009
Monthly Sales Volume of Induction Cookers in Rural Areas, H2 2009
Monthly Export Volume of Induction Cookers, 2008-2010
Monthly Output of Electric Rice Cookers, Jan. 2009-Apr. 2010
Accumulative Output and Growth Rate of Electric Rice Cookers, Jan. 2009-Apr. 2010
Monthly Output of Dust Collectors, Jan. 2009-Apr. 2010
Monthly Output of Electric Water Heaters, Jan. 2009-Apr. 2010
Monthly Output of Electric Water Dispensers, Jan. 2009-Apr. 2010
Monthly Output of Range Hood, Jan. 2009-Apr. 2010
Monthly Output of Electric Baking Appliances, Jan. 2009-Apr. 2010
Monthly Output of Electric Fans, Jan. 2009-Mar. 2010
Accumulative Output and Growth Rate of Electric Fans, Jan. 2009-Mar. 2010
Operating Income and Growth Rate of SUPOR, 2006-2010
Net Income and Growth Rate of SUPOR, 2006-2010
Operating Income of SUPOR (by Sector), 2007-2009
Operating Income of Joyoung, 2007-2010
Net Income of Joyoung, 2007-2010
Operating Income of Joyoung (by Product), 2007-2009
Operating Income and Growth Rate of Yankon Group, 2007-2010
Net Income and Growth Rate of Yankon Group, 2007-2010
Operating Income of Yankon Group (by Product), 2008 vs. 2009
Operating Income of Yankon Group (by Region), 2008 vs. 2009
Operating Income and Growth Rate of Elec-Tech, 2006-2010
Net Income of Elec-Tech, 2006-2010
Prime Operating Revenue of Elec-Tech (by Product), 2008 vs. 2009
Operating Income of Elecpro, 2006-2010
Net Income of Elecpro, 2006-2010