厨房小家电产品主要包括豆浆机、电热水壶、微波炉、电压力煲、抽油烟机、电磁炉、电饭锅、消毒碗柜、榨汁机、多功能食品加工机等。近年，中国厨房小家电市场蓬勃发展，其内销额从2006年的450亿元增长到2009年的740亿元，年复合增长率达到18.1%，2010年中国厨房小家电内销市场规模约为880亿元。


就厨房小家电的细分产品来看：

　　1、电饭锅：2010年中国电饭锅市场呈现平稳发展态势，全年共生产电饭锅1.7亿只，同比增长14%。其中，最具代表性的企业有美的、苏泊尔、松下，其2010年电饭锅市场份额累计超过70%。

　　2、微波炉：2010年微波炉纳入“家电下乡”产品中，促使二三级市场需求激增，大大刺激了微波炉产量的增加，全年产量同比增长12.3%，至6.7亿只，其中出口530万台，同比增长18.4%。

　　3、豆浆机：九阳是中国豆浆机市场的龙头，近年市场份额稳步增长，2010年超过60%。未来，九阳将在稳固豆浆机市场份额的同时，加大豆浆机产品差异化战略的实施，并逐渐进军净水机、豆业等新兴领域。

　　未来，随着居民生活水平的进一步提高，厨房小家电的市场容量将会急剧扩大，主要的驱动因素有以下四点：一是国家政策扶持力度加大，电磁炉、电饭锅、微波炉、电压力锅及吸油烟机纳入“家电下乡”补贴产品；二是豆浆机等新兴厨房小家电产品受到市场的青睐；三是农村及二三级市场潜力逐步释放；四是美的等多家大型家电企业将厨房小家电纳入重点发展业务。

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Small kitchen appliance products mainly include: soymilk maker, electric kettle, microwave oven, electric pressure cooker, kitchen ventilator, induction cooker, electric cooker, sterilized cupboard, juice extractor, multi-functional food processor, etc. In recent years, the small kitchen appliance market has seen vigorous development, with the domestic sales value soaring to RMB74 billion in 2009 from RMB45 billion in 2006 and the CAGR hitting 18.1%. In 2010, the domestic sales market scale of small kitchen appliance in China approximated RMB88 billion.


By product breakdown:

1.    Electric Cooker: China’s electric cooker market presented stable development in 2010, with the output totaling 170 million, up 14% year-on-year. The most representative enterprises came to Midea, SUPOR and Panasonic, with the accumulated market share surpassing 70% in 2010.

2.    Microwave Oven: in 2010, the microwave oven was included in the list of “home appliances going to the countryside”, fueling the demand in the second-and third-tier markets. As a result, the annual output increased by 12.3% year-on-year to 670 million. And the export volume of microwave oven reached 5.3 million, up 18.4% year-on-year.    

3.    Soymilk Maker: JOYOUNG boasts the big shot in Chinese soymilk maker market, with the market share surpassing 60% in 2010. In the future, JOYOUNG will, on one hand, work to consolidate its market share and, on the other hand, intensify the implementation of the differentiation strategy of soymilk maker products, seeking to explore water purifier and bean industries.

The increasingly improving living standard will make the capacity of small kitchen appliance market expand on a large scale, which can be resulted from the 4 following aspects: firstly, due to intensified supportive policy, induction cooker, electric cooker, microwave oven, electric pressure cooker and kitchen ventilator are included in the list of “home appliances going to countryside ”; secondly, new small kitchen appliance products like soymilk maker are becoming more and more popular; thirdly, the market potential in rural areas and second-and third-tier cities is getting released; lastly, many large home appliance enterprises including Midea give priority to the development of small kitchen appliance business.