2010-2011年全球及中国平板电脑产业链研究报告 >> 水清木华研究中心

　　大部分平板电脑都可以看做是放大版的智能手机，其硬件结构与智能手机相差无几。平板电脑挤占了上网本的市场空间，低端笔记本市场也会受到平板电脑侵蚀，但中高端笔记本电脑市场不受平板电脑影响。平板电脑在性能上远不如中高端笔记本电脑，特别在文档处理、游戏方面。平板电脑在设计上基本上不考虑大型游戏和文档处理。

　　平板电脑包含四类零组件：主动元件、被动元件、功能元件和结构元件。主动元件包括所有IC。

　　被动元件主要包括电阻、电感、电容、晶振。当然这些都必须是贴片元件（SMD），也就是CHIP-R、CHIP-L和MLCC。MLCC所占成本比例最高，通常是日本的村田（Murata）、TDK、台湾的Yageo、韩国的三星电机（SEMCO）。

　　功能元件包括LCD Panel，Touch Panel，电池和摄像头。通常都认为Touch Panel是最贵的部分，这种说法不正确。因为LCD Panel和Touch Panel是贴合在一起的，无法分开使用。TPK和胜华（Wintek）在出货的时候也是贴合以后出货，因此其价格比较高。iPad 2的LCD Panel大约35美元，Touch Panel大约50-55美元，Touch Panel有比较大的成本下降空间。

　　结构元件包括外壳、结构件和PCB。平板电脑的轻薄外壳可不是一般厂家能做的，全球主要供应厂家就只有鸿准和可成，这个需要8000台以上CNC机床的产能支持，投入巨大，门槛比GPU都高。

　　从平板电脑市场中获益最大的首先是触控屏厂家，特别是TPK。TPK的收入和利润都增长了数倍。其次是内存厂家，尤其是做Mobile DDR DRAM的Elpida。平板电脑的Mobile DDR DRAM使用量很大，手机一般只使用512MB到1GB，而平板电脑一般要用2GB。

　　平板电脑让NAND厂家也获益非浅。长期以来，SSD固态硬盘试图取代笔记本电脑硬盘的位置，但即便是上网本领域，硬盘的优势都很明显，而平板电脑基本上全部采用了SSD，使得东芝和三星的出货量暴增。东芝的NAND领域所获利润达到有史以来最高，2011财年NAND给东芝贡献了大约12.39 亿美元的营业利润，这里面iPad贡献了最少2亿美元。

　　获益较多的还有FPCB厂家。平板电脑的电路连接部分和触控屏都需要使用FPCB。每台平板电脑需要使用大约15-20美元的FPCB，这比每台智能手机需10-15美元高不少。获益最大的是Mektron和台郡。Mektron的中国子公司珠海紫翔在2010年的营业利润增长了16.5倍。

　　外壳领域的可成则是iPad Like厂家的最爱，预计2011年收入增长55%。

　　搭上iPad2未必就能一飞冲天。iPad2的电池主要供应商是新普，iPad2 60%的电池由该公司提供。不过新普的CELL需要从三星SDI、LG化学和三洋那里购买，iPad2电池的毛利率不如传统笔记本电脑电池，反而拖累新普在2011年的毛利率下滑。

　　苹果以其巨大的采购规模来获得很低的原材料成本。iPad Like厂家如惠普、戴尔、RIM和联想等，大多数将平板电脑外包给台湾的ODM厂家，包括平板电脑的设计和供应链的管理。这些ODM厂家原来都是从事笔记本电脑代工的，平板电脑领域资源并不充足，因此iPad Like产品即便比苹果 iPad2价格高150美元也很可能亏损。

　　HTC比较特殊，自己涉足平板电脑的所有环节，不过出货量太低，价格太高。三星集团拥有强大的垂直产业链资源，平板电脑的关键原材料基本都能提供，包括LCD Panel、GPU、MEMORY、MLCC等。因此，三星是唯一有能力挑战苹果地位的厂家。

An overwhelming majority of tablet PC can be regarded as large-version smart phones with the hardware structure very similar to the smart phone. The tablet PC not only grabs the market space of netbook, but also muscles in low-end notebook market. However, tablet PC lags far behind high-and medium-end notebook in terms of performance, especially when it comes to document processing and gaming. In reality, table PC takes no consideration of large-scale gaming and document processing in design.

The tablet PC is composed of four categories of components, namely, active component, passive component, functional component and structural component.

The passive components mainly include resistance, inductance, capacitance and crystal oscillator which are 100% SMDs, namely, CHIP-R, CHIP-L and MLCC. Among these, MLCC occupies a lion’s share of the cost, which is usually provided by Murata, TDK, Yageo and SEMCO.

The functional components comprise of LCD Panel, Touch Panel, battery and camera. It is often believed that Touch Panel is the most expensive, but it is not true. The fact is that LCD Panel and Touch Panel are laminated together and cannot be put into use separately. TPK and Wintek also ship products in this way, so the prices of their products are relatively high. The LCD Panel of iPad 2 is priced at roughly USD35 while the Touch Panel amounts to USD50-55, approximately. It can be seen that Touch Panel is expected to cut down on cost substantially.

The structural components consist of case, structure and PCB. Only a few manufacturers worldwide have the ability to produce light and thin tablet PC cases, including Foxconntech and Catcher, which meet the requirement of possessing over 8,000 sets of CNC machine tools, with huge investment and an entry threshold higher than that of GPU.

The biggest beneficiaries from the tablet PC market are touch screen manufacturers such as TPK which saw multiplied growth in revenue and profit, followed by RAM manufacturers such as Elpida specializing in the production of Mobile DDR DRAM. The tablet PC requires large capacity of Mobile DDR DRAM, generally 2GB, while mobile phone generally adopts 512MB-1GB.

Another big winner in the tablet PC market comes to NAND makers. SSD has long been trying to supersede the hard disk drive of notebook, but hard disk drive has conspicuous advantages even in the field of netbook. Generally speaking, all the tablet PCs employ SSD, resulting in soaring Toshiba and Samsung shipments. In FY2011, NAND became the most lucrative business of Toshiba which realized the operating profit of USD1.239 billion, roughly, among which, at least USD200 million was brought by iPad business.

Moreover, FPCB manufacturers also benefit from the market. FPCB products are also applied at circuit connection parts and in touch screen of tablet PC. Each tablet PC needs FPCB valuing around USD15-20, much higher than that applied in the smart phone (USD10-15). In particular, Mektron and FLEXIUM are the largest gainers. For example, the operating profit of Mektron Manufacturing Corporation (Zhuhai) Ltd., a China-based subsidiary of Mektron, increased 16.5 folds in 2010.

In the case filed, Catcher, a favorite of iPad Like manufacturers, is expected to increase its revenue by 55% in 2011.

However, being a partner of iPad2 doesn’t necessarily mean success. Simplo offers 60% of iPad2 batteries, but it needs to purchase CELL from Samsung SDI, LG Chem and Sanyo. The gross margin of iPad2 battery is lower than that of traditional notebook batteries, causing the decline in gross margin of Simplo in 2011.

Apple achieved very low cost of raw materials by means of huge procurement. Most iPad Like manufacturers including HP, Dell, RIM and Lenovo outsource the tablet PC business to Taiwan-based ODMs, with the tablet PC design and supply chain management included. These ODM manufacturers all specialize in the notebook OEM business and aren’t resourceful in the field of tablet PC. In this sense, iPad Like manufacturers are likely to suffer losses even if their products’ prices are USD150/set higher than that of the iPad2.

Unlike its equivalents, HTC dips its toes in all the links of tablet PC industry, but the shipment is small and the prices are high. Additionally, Samsung possesses powerful vertical industry chain resource, and can offer key raw materials of tablet PC, including LCD Panel, GPU, MEMORY, MLCC, etc. Therefore, Samsung is the only manufacturer that can compete with Apple.

iPad2成本结构
三星Galaxy Tab成本结构
2008-2012年NETBOOK、iPad、平板电脑出货量
2011年平板电脑处理器主要厂家市场占有率
2011年平板电脑处理器配套关系
2006-2011年鸿海收入与营业利润率
2009年5月-2011年5月鸿海收入
2002-2010财年SKYWORKS收入与毛利率
2007-2010财年SKYWORKS各项支出
2009财年2季度-2011财年2季度SKYWORKS收入与运营利润率
2005-2010财年SKYWORKS收入地域分布
2007-2010财年SKYWORKS收入客户分布
2001-2010年TRIQUNIT收入与毛利率
2005-2010年TRIQUINT收入业务分布
2005-2010年TRIQUINT手机业务收入制式分布
2009年1季度-2011年4季度Oregon 6英寸GaAs 产能
2010年1季度-2012年4季度TRIQUINT德州厂进度表
2009年1季度-2011年4季度TRIQUINT德州厂GaAs产能
2009年1季度-2011年4季度TRIQUINT德州厂BAW产能
2009年1季度-2011年4季度TRIQUINT佛罗里达厂FLSAW产能
2009年1季度-2011年4季度TRIQUINT哥斯达黎加厂FLIP CHIP产能
2000-2010财年高通收入与毛利率
2008年1季度-2011年1季度QCT收入与EBT率
2007年1季度-2011年1季度高通MSM套片出货量
2010年高通客户分布
2005-2011财年NVIDIA收入与运营利润率
2008-2011财年NVIDIA收入地域分布
2008-2011财年NVIDIA收入部门分布
TEGRA路线图
2007-2010年德州仪器收入产品分布
2007-2010年德州仪器运营利润产品分布
2008-2010年德州仪器收入地域分布
2008年1季度-2010年德州仪器无线部门收入产品分布
使用OMAP3610/20/30、OMAP4430的产品一览
OMAP44X内部框架图
OMAP44X典型应用图
OMAP5430内部框架图
2004-2010年鸿准收入与运营利润率
2009年5月-2011年5月鸿准每月收入
2010年1季度-2011年4季度鸿准收入产品分布
2001-2011年可成收入与运营利润率
2009年5月-2011年5月可成收入
2005-2011年玉晶光电收入与毛利率
2005-2011年玉晶光电收入与运营利润率
2009-2011年玉晶光电收入像素分布
2009-2011年玉晶光电出货量像素分布
2009年5月-2011年5月玉晶光电收入
2009年1季度-2010年2季度玉晶光电收入像素分布
2002-2011年台郡收入与毛利率
2002-2011年台郡收入与运营利润率
2010年1月-2011年3月台郡收入与年增率
2009-2011年台郡收入下游应用分布
2003-2011年嘉联益收入与运营利润率
2009年5月-2011年5月嘉联益收入与年增率
2004-2010财年M-FLEX收入与运营利润统计及预测
2009年1季度-2011年1季度M-FLEX收入与毛利统计
2006-2010财年M-FLEX客户结构比例
2006-2009财年M-FLEX收入地域分布
2006-2011财年NOK收入与运营利润
2006-2011财年NOK收入产品分布
2010-2011财年NOK收入地域分布
2010-2011财年MEKTRON FPC事业部收入地域分布
2004-2010年珠海紫翔电子科技有限公司收入与运营利润
2004-2011财年藤仓收入与运营利润统计
2007-2011财年藤仓收入部门分布
2007-2011财年藤仓运营利润部门分布
2007-2011财年藤仓电子电装部门收入产品分布
2009年2季度-2011年1季度藤仓FPC部门收入
2004-2010年藤仓电子（上海）有限公司收入与运营利润
2006-2010年藤仓电子(无锡)有限公司收入与运营利润
TPK Organizational Chart
TPK Holding公司与关联公司关系图
TPK Holding股东结构
2007-2012年TPK Holding收入与毛利率
2007-2012年TPK Holding收入与营业利润率
2010年1季度-2011年4季度TPK收入\毛利率\营业利润率
2007-2010年TPK Holding触摸屏销量与毛利率
2008-2009年TPK Holding客户分布
2010年 TPK Holding客户分布
2005-2011年洋华收入与运营利润率
2009年5月-2011年5月洋华收入
2010年1季度-2011年4季度洋华收入产品技术分布
洋华工厂分布
2010年洋华收入客户分布
2003-2011年胜华收入与毛利率
2003-2011年胜华收入与运营利润率
2009年5月-2011年5月胜华收入
胜华全球分布
2006-2011年胜华收入产品分布
2009-2010年胜华客户结构
胜华电容触控屏产能
胜华触控屏COVER GLASS产能
胜华ATT结构
胜华ATT工艺流程
胜华ATT与传统电容G/G触控屏对比
2006-2011年界面收入与运营利润率
2008-2010年介面收入地域分布
2010-2011年界面收入技术分布
2010年JTOUCH收入客户分布
2004-2011年和鑫收入与运营利润率
2009年5月-2011年5月和鑫收入
2004-2011年达虹收入与运营利润统计
2009年5月-2011年5月达虹收入
2002-2010年LG DISPLAY收入与毛利率
2002-2010年LG DISPLAY收入与运营利润率
2009年1季度-2011年1季度LG DISPLAY每季度收入与运营利润率、毛利率
2009年1季度-2011年1季度LG DISPLAY每季度出货量与平均价格
2009年1季度-2011年1季度LG DISPLAY每季度产品下游应用分布
2009-2013年SMD收入与EBITDA
2009年1季度-2011年1季度SMD每季度收入与运营利润率
2009年1季度-2011年1季度SMD出货量与平均售价
2010年1季度-2011年2季度SMD收入产品分布
新普2000-2010年收入与毛利率
1999-2011年新普笔记本电脑电池出货量与全球市场占有率统计及预测
2001-2009年新普笔记本电脑电池出货量与平均价格统计及预测
2009年5月-2011年5月新普收入
2010年全球笔记本电脑电池模组主要厂家市场占有率
2002-2010年顺达收入与毛利率
2009年5与-2011年5月顺达科技收入

2011-2012年全球主要品牌平板电脑出货量
中国平板电脑处理器现状
高通7家分公司简介
2008-2010年高通主要子公司财务状况
2002-2010年高通芯片出货量及市场占有率统计
QSD8250\QSD8650\MSM8255\MSM8655\MSM8260\MSM8660\QSD8272\QSD8672特性对比
MSM6245\MSM6246\QSC6240简介
MSM6260/QSC6270/MSM6280简介
MSM62990/QSC6295简介
MSM7200A\MSM7225\MSM7227简介
MSM7230\QSD8250\MSM8255\MSM8260简介
QSD8250A\QSD8672简介
采用TEGRA产品一览
OMAP4430、4460 KEY FEATURES
OMAP5430、5432 KEY FEATURES
2009-2011年手机镜头平均价格
2010年1季度-2011年4季度台郡手机、平板电脑软板出货量
台郡软板工程能力
2009年嘉联益大陆三子公司部分财务数据
2007-2008年嘉联益大陆三子公司部分财务数据
2006-2010财年M-FELX收入国别结构
2006-2010财年M-FELX运营利润地域结构
2006-2008财年M-FLEX 索爱和摩托罗拉占收入比例
2004-2009年苏州维讯财务状况
2008-2010年 TPK Holding触摸屏产能、产量、产值、销量
2008-2010年洋华触摸屏产量与产能利用率
2008-2010年介面光电触摸屏产能、产量
和鑫各厂产能
LG DISPLAY中小尺寸产品一览
SMD产品一览
2003-2010财年TMD收入统计
TMDisplay TFT-LCD面板生产线

Cost Structure of iPad2
Cost Structure of Samsung Galaxy Tab
Shipment of Netbook, iPad, Tablet PC, 2008-2012
Market Occupancy of Major Tablet PC Processor Manufacturers, 2011
Supply Relationship of Tablet PC Processors, 2011
Revenue and Operating Margin of Hon Hai, 2006-2011
Revenue of Hon Hai, May 2009-May 2011
Revenue and Gross Margin of SKYWORKS, FY2002-FY2010
Expenditures of SKYWORKS, FY2007-FY2010
Revenue and Operating Margin of SKYWORKS, FY2009Q2-FY2011Q2
Revenue of SKYWORKS by Region, FY2005-FY2010
Revenue of SKYWORKS by Customer, FY2007-FY2010
Revenue and Gross Margin of TRIQUNIT, 2001-2010
Revenue of TRIQUNIT by Business, 2005-2010
Revenue from Mobile Phone Business of TRIQUINT by Mode, 2005-2010
6-Inch GaAs Capacity of Oregon,2009Q1-2011Q4
Scheduling of TRIQUINT’s Texas Plant, 2010Q1-2012Q4
GaAs Capacity of TRIQUINT’s Texas Plant, 2009Q1-2011Q4
BAW Capacity of TRIQUINT’s Texas Plant, 2009Q1-2011Q4
FLSAW Capacity of TRIQUINT’s Florida Plant, 2009Q1-2011Q4
FLIP CHIP Capacity of TRIQUINT’s Costa Rica Plant, 2009Q1-2011Q4
Revenue and Gross Margin of Qualcomm, FY2000-FY2010
QCT Revenue and EBT Margin, 2008Q1-2011Q1
MSM Chipset Shipment of Qualcomm, 2007Q1-2011Q1
Customer Distribution of Qualcomm, 2010
Revenue and Operating Margin of NVIDIA, FY2005-FY2011
Revenue of NVIDIA by Region, FY2008-FY2011
Revenue of NVIDIA by Division, FY2008-FY2011
Roadmap of TEGRA
Revenue of TI by Product, 2007-2010
Operating Profit of TI by Product, 2007-2010
Revenue of TI by Region, 2008-2010
Revenue from Wireless Division of TI by Product, 2008Q1-2010
Products Using OMAP3610/20/30 and OMAP4430
Block Diagram of OMAP44X
Typical Application of OMAP44X
Block Diagram of OMAP5430
Revenue and Operating Margin of Foxconntech, 2004-2010
Monthly Income of Foxconntech, May 2009-May 2011
Revenue of Foxconntech by Product, 2010Q1-2011Q4
Revenue and Operating Margin of Catcher, 2001-2011
Revenue of Catcher, May 2009-May 2011
Revenue and Gross Margin of GSEO, 2005-2011
Revenue and Operating Margin of GSEO, 2005-2011
Revenue of GSEO by Pixel, 2009-2011
Shipment of GSEO by Pixel, 2009-2011
Revenue of GSEO, May 2009-May 2011
Revenue of GSEO by Pixel, 2009Q1-2010Q2
Revenue and Gross Margin of FLEXIUM, 2002-2011
Revenue and Operating Margin of FLEXIUM, 2002-2011
Revenue and Annual Growth Rate of FLEXIUM, Jan.2010-Mar.2011
Revenue of FLEXIUM by Downstream Application, 2009-2011
Revenue and Operating Margin of CAREER, 2003-2011
Revenue and Annual Growth Rate of CAREER, May 2009-May 2011
Revenue and Operating Profit of M-FLEX, FY2004-FY2010
Revenue and Gross Margin of M-FLEX, 2009Q1-2011Q1
Customer Structure of M-FLEX, FY2006-FY2010
Revenue of M-FLEX by Region, FY2006-FY2009
Revenue and Operating Profit of NOK, FY2006-FY2011
Revenue of NOK by Product, FY2006-FY2011
Revenue of NOK by Region, FY2010-FY2011
Revenue from FPC Business Division of MEKTRON by Region, FY2010-FY2011
Revenue and Operating Profit of MEKTRON Manufacturing Corporation (Zhuhai), 2004-2010
Revenue and Operating Profit of FUJIKURA, FY2004-FY2011
Revenue of FUJIKURA by Division, FY2007-FY2011
Operating Profit of FUJIKURA by Division, FY2007-FY2011
Revenue from Electronics & Auto Division of FUJIKURA by Product, FY2007-FY2011
Revenue from FPC Division of FUJIKURA, 2009Q2-2011Q1
Revenue and Operating Profit of FUJIKURA (Shanghai), 2004-2010
Revenue and Operating Profit of FUJIKURA (Wuxi), 2006-2010
TPK Organizational Chart
Relationship between TPK Holding and its Affiliated Companies
Shareholder Structure of TPK Holding
Revenue and Gross Margin of TPK Holding, 2007-2012
Revenue and Operating Margin of TPK Holding, 2007-2012
Revenue, Gross Margin and Operating Margin of TPK, 2010Q1-2011Q4
Touch Screen Sales Volume and Gross Margin of TPK Holding, 2007-2010
Customer Distribution of TPK Holding, 2008-2009
Customer Distribution of TPK Holding,2010
Revenue and Operating Margin of Youngfast, 2005-2011
Revenue of Youngfast, May 2009-May 2011
Revenue of Youngfast by Product Technology, 2010Q1-2011Q4
Distribution of Youngfast Plants
Revenue of Youngfast by Customer, 2010
Revenue and Gross Margin of Wintek, 2003-2011
Revenue and Operating Margin of Wintek, 2003-2011
Revenue of Wintek, May 2009-May 2011
Global Distribution of Wintek
Revenue of Wintek by Product, 2006-2011
Customer Structure of Wintek, 2009-2010
Capacitive Touch Screen Capacity of Wintek
Cover Glass Capacity of Wintek
ATT Structure of Wintek
ATT Process Flow of Wintek
Wintek ATT vs. Traditional Capacitive G/G Touch Screen
Revenue and Operating Margin of Jtouch, 2006-2011
Revenue of Jtouch by Region, 2008-2010
Revenue of Jtouch by Product Technology, 2010-2011
Revenue of Jtouch by Customer, 2010
Revenue and Operating Margin of Sintek Photronic, 2004-2011
Revenue of Sintek Photronic, May 2009-May 2011
Revenue and Operating Profit of Cando, 2004-2011
Revenue of Cando, May 2009-May 2011
Revenue and Gross Margin of LG DISPLAY, 2002-2010
Revenue and Operating Margin of LG DISPLAY, 2002-2010
Revenue, Operating Margin and Gross Margin of LG DISPLAY by Quarter, 2009Q1-2011Q1
Shipment and Average Price of LG DISPLAY by Quarter, 2009Q1-2011Q1
Downstream Application of LG DISPLAY by Quarter, 2009Q1-2011Q1
Revenue and EBITDA of SMD, 2009-2013
Revenue and Operating Margin of SMD by Quarter, 2009Q1-2011Q1
Shipment and Average Selling Price of SMD, 2009Q1-2011Q1
Revenue of SMD by Product, 2010Q1-2011Q2
Revenue and Gross Margin of Simplo, 2000-2010
Laptop Battery Shipment and Global Market Occupancy of Simplo, 1999-2011E
Laptop Battery Shipment and Average Price of Simplo, 2001-2009
Revenue of Simplo, May 2009-May 2011
Market Occupancy of Leading Laptop Battery Module Manufacturers Worldwide, 2010
Revenue and Gross Margin of Dynapack, 2002-2010
Revenue of Dynapack, May 2009-May 2011

Shipment of Major Tablet PC Brands Worldwide, 2011-2012
Status Quo of Tablet PC Processor in China
Profile of 7 Branches Affiliated to Qualcomm
Financial Situation of Major Subsidiaries of Qualcomm, 2008-2010
Chip Shipment and Market Occupancy of Qualcomm, 2002-2010
Features of QSD8250/QSD8650/MSM8255/MSM8655/MSM8260/MSM8660/QSD8272/QSD8672
Profile of MSM6245/MSM6246/QSC6240
Profile of MSM6260/QSC6270/MSM6280
Profile of MSM62990/QSC6295
Profile of MSM7200A/MSM7225/MSM7227
Profile of MSM7230/QSD8250/MSM8255/MSM8260
Profile of QSD8250A/QSD8672
Products Employing TEGRA
Key Features of OMAP4430 and 4460
Key Features of OMAP5430 and 5432
Average Price of Mobile Phone Camera, 2009-2011
Shipment of Mobile Phone, Tablet PC FPCB of FLEXIUM, 2010Q1-2011Q4
FPCB Engineering Capability of FLEXIUM
Financial Data of three Chinese Mainland Subsidiaries of CAREER, 2009
Financial Data of three Chinese Mainland Subsidiaries of CAREER, 2007-2008
Revenue of M-FELX by Country, FY2006-FY2010
Operating Profit of M-FELX by Region, FY2006-FY2010
Proportion of Revenue from Sony Ericsson and MOTO of M-FLEX, FY2006-FY2008
Financial Situation of MFLEX Suzhou, 2004-2009
Capacity, Output, Output Value and Sales Volume of Touch Screen of TPK Holding, 2008-2010
Output and Capacity Utilization of Touch Screen of Youngfast, 2008-2010
Capacity and Output of Touch Screen of Jtouch, 2008-2010
Capacities of Sintek Photronic by Plant
Small-and Medium-Sized Products of LG DISPLAY
Products of SMD
Revenue of TMD, FY2003-FY2010
TFT-LCD Panel Production Line of TMDisplay