2011年全球及中国数码相机行业研究报告 >> 水清木华研究中心

　　2010年全球数码相机出货量大约1.41亿台，2011年预计可以达到1.45亿台。由于照相手机像素不断提升，主流产品已经达到500万像素；中低端产品受到来自照相手机的侵蚀，市场停滞不前。目前主要是单反（DSLR）和单电（可更换LENS）相机有不错的前景。单反领域，佳能和尼康占了75%的市场份额，索尼大约有15%，其他厂家的市场占有率极低。光学领域门槛甚高，两强对弈的局面恐怕未来几年都不会改变。单电领域，索尼和松下占据了70%的市场，但佳能和尼康的实力不容小觑。

　　中国是全球最大的数码相机产地，2010年数码相机出口1.09亿台、出口额70.7亿美元，增长12%。 2011年1-3月，数码相机进出口总额19.04亿美元，进口5.69亿美元，出口13.35亿美元，共出口2011万台。

　　日系数码相机在全球的市场占有率超过80%，日本企业大多将高端产品在本土生产，中低端在中国大陆生产，少量于东南亚生产。预计2011年全球数码相机代工厂家的出货量大约8828万台。

2009-2011年全球主要数码相机代工厂家出货量

　　佳能基本上完全自制，单反相机集中在日本本土，大部分卡片机在中国珠海生产，少量长焦机位于马来西亚或泰国生产，镜头集中在珠海和台湾台中生产。

　尼康大约50%委托OEM企业生产，高端在日本本土，中低端在江苏无锡生产，部分零组件在杭州和广州生产，长焦机多在印尼生产。

　　KODAK全部外包生产，主要是华晶科技为其代工。富士跟尼康类似，不过外包量更多，自己的生产基地位于苏州。主要代工伙伴是华晶科和亚光。

　　奥林巴斯大约50%外包，主要是鸿海和三洋代工。索尼主要委托鸿海代工，之前则更多委托三洋。

　　三洋被松下收购后，考虑到松下也大量生产数码相机，愿意委托三洋的厂家都心存疑虑，减少了下单量。松下也有意减少利润微薄的代工，未来三洋会退出相机代工领域。

The global digital camera shipment was about 141 million units in 2010, and it is expected to reach 145 million units in 2011. As the pixels of camera phone continue to climb, mainstream products have armed 5 megapixels; affected by camera phones, the medium and low-end digital camera market has stagnated. At present, DSLR (Digital, Single, Lens, Reflex) and EVIL (Electronic Viewfinder Interchangeable Lens) cameras enjoy good prospect. In DSLR field, Canon and Nikon hold 75% market shares totally, Sony 15%, while other peers take tiny shares. It is hard to enter the optics field, and the dominance of two giants Canon and Nikon will remain unchanged in the next few years. In EVIL field, Sony and Panasonic occupy 70% market shares altogether, but the strength of Canon and Nikon should not be ignored.

China is the world's largest producer of digital cameras. It exported 109 million digital cameras and achieved USD7.07 billion in 2010, up 12%. In Q1 2011, the export and import value of digital cameras reached USD1.904 billion, including the import value of USD569 million and the export value of USD1.335 billion; and 20.11 million digital cameras were exported.

Japanese companies boast over 80% shares in the global digital camera market. Most Japanese enterprises produce high-end products locally in Japan, medium and low-end products in China, and a small amount of products in Southeast Asia, It is expected that the shipment of the global digital camera OEMs will be approximately 88.28 million units in 2011.

Shipment of Major Digital Camera OEMs in the World, 2009-2011

Canon produces all of its own products by itself. It produces DSLR cameras in Japan, most of card type digital camera in Zhuhai (China), a small amount of big zoom cameras in Malaysia or Thailand, and lenses in Taichung (Taiwan) and Zhuhai.

Nikon outsources about 50% of its products to OEMs. Its high-end products are produced locally in Japan, medium and low-end products in Wuxi (Jiangsu), some parts in Hangzhou and Guangzhou, and most of big zoom cameras in Indonesia.

Although it is similar with Nikon, Fujifilm entrusts OEMs to produce more products than the Nikon. Fuji’s own production base is located in Suzhou city, with Altek and Asia Optical as its major OEMs.

KODAK outsources all its products to OEMs. Altek is its major OEM.

About 50% of Olympus' products are made by OEMs, such as Hon Hai and Sanyo. Now, Sony mainly cooperates with Hon Hai instead of the previous Sanyo.

After Sanyo is acquired by Panasonic, digital camera manufacturers cut orders for Sanyo, because Panasonic also produce a large number of digital cameras. Panasonic intends to reduce low-profit OEM business, and Sanyo will retreat from digital camera OEM field in the future.

第一章、镜头行业简介
1.1、镜头简介
1.2、镜头行业产业链

第二章、数码相机产业与市场
2.1、CMOS相机镜头市场
2.2、全球数码相机市场与产业
2.3、中国数码相机产业
2.4、数码相机代工

第三章、镜头产业
3.1、精密光学组件产业
3.2、手机相机镜头行业
3.3、笔记本电脑、平板电脑的相机镜头行业
3.4、镜头厂家排行

第四章、主要数码相机厂家研究
4.1、松下Panasonic
4.2、尼康NIKON
4.3、佳能Canon
4.4、富士Fujifilm
4.5、三星SAMSUNG
4.6、索尼SONY

第五章、数码相机代工厂家研究
5.1、佳能企业
5.2、华晶科技
5.3、鸿海
5.3.1、全亿大科技
5.3.2、佛山普立华
5.3.3、富晋精密工业晋城
5.4、亚洲光学

第六章、数码相机镜头厂家研究
6.1、凤凰光学Phenix optical
6.2、今国光学KINKO
6.3、舜宇光学SUNNY
6.4、TAMRON
6.6、FUJINON
6.7、KMOT
6.8、ZEISS

第七章、数码相机外壳与结构件厂家研究
7.1、东浦Donpon
7.2、应华AVY Precision
7.3、精熙YORKEY
7.4、NIDEC COPAL

1 Overview of Lens Industry
1.1 Introduction to Lenses
1.2 Lens Industry Chain

2 Digital Camera Industry and Market
2.1 CMOS Camera Lenses
2.2 Global Digital Camera Industry and Market
2.3 China Digital Camera Industry and Market
2.4 Digital Still Camera OEM

3 Lens Industry
3.1 Precision Optical Components
3.2 Lenses Used in Mobile Phone Cameras
3.3 Lenses Used in Cameras of Laptops and Tablet PCs
3.4 Ranking of Lens Manufacturers

4 Major Digital Camera Manufacturers
4.1 Panasonic (Sanyo)
4.2 Nikon
4.3 Canon
4.4 Fujifilm
4.5 Samsung
4.6 Sony

5 Digital Camera OEMs
5.1 Ability Enterprise
5.2 Altek
5.3 Hon Hai
5.3.1 Champ Technology Optical
5.3.2 Primier Foshan
5.3.3 Fu Jing Precision Industry JINCHENG
5.4 Asia Optical

6 Digital Camera Lens Manufacturers
6.1Phenix Optical
6.2KINKO
6.3 SUNNY
6.4 TAMRON
6.6 FUJINON
6.7 KMOT
6.8 ZEISS

7 Digital Cameras Case and Structure Manufacturers
7.1 Donpon Precision
7.2 AVY Precision Technology
7.3 Yorkey Optical
7.4 Nidec Copal

玻璃镜头生产流程
2010-2014年CMOS SENSOR SHIPMENTS
2009-2011年CMOS相机模组出货量下游分布
2009-2011年CMOS相机模组出货量像素分布
2004-2011年数码相机出货量统计及预测
2007-2012年全球精密光学组件产业市场规模
2011年全球精密光学组件产业下游分布
2011年全球精密光学组件市场地域分布
2007-2012年台湾精密光学组件产业市场规模
2011年台湾精密光学组件产业下游分布
2006-2011财年尼康收入与营业利润率
2008-2011财年尼康收入部门分布
2010-2012财年尼康相机出货量类型分布
2006-2011财年佳能收入与营业利润率
2008-2011财年佳能收入部门分布
2004-2011财年富士胶片收入与营业利润率
2008-2010财年富士胶片收入部门分布
2006-2011年佳能企业收入与毛利率
2007-2012年佳能企业DSC出货量
2006-2012年华晶科收入与毛利率
2007-2012年今国光学收入与毛利率
2009年7月-2011年7月今国光学每月收入
舜宇股权结构
舜宇主要客户
20008-2011Q1舜宇产能利用率
舜宇工厂分布
2008-2010年舜宇收入产品分布
2008-2010年舜宇收入下游应用分布
2009年1季度-2011年2季度TAMRON收入与营业利润率
2010-2011财年KMOT收入产品分布
2006-2011财年ZEISS收入与EBITDA率
2010财年ZEISS收入部门分布
2006-2010财年ZEISS Consumer Optics/Optronics收入与员工数
2006-2011年东浦收入与毛利率
2006-2011年应华收入与毛利率
2002-2010年精熙收入与税前利润率
2006-2010年精熙收入产品分布
2003-2011财年NIDEC COPAL收入与运营利润率
2010财年电产科宝收入产品分布

2009-2011年全球数码相机品牌市场占有率
2009-2010年中国数码相机出口货源地出口情况
2009-2011年中国主要数码相机生产厂家产量
数码相机代工企业客户分布
2009-2011年全球主要手机相机镜头厂家出货量
2011年中国主要手机相机镜头厂家出货量及主要客户
2011年PC CAMERA、笔记本电脑、游戏机、平板电脑用相机镜头主要厂家中国基地出货量
2009-2011年全球主要镜头厂家收入排名
2009-2011年主要镜头厂家毛利率
鸿海光学领域主要子公司2010年财务数据
2007-2010年上半年舜宇产能

Glass Lens Production Process
CMOS Sensor Shipment, 2010-2014E
CMOS Camera Module Shipment by Application, 2009-2011
CMOS Camera Module Shipment by Pixel, 2009-2011
Digital Camera Shipment, 2004-2011
Global Precision Optical Component Market Size, 2007-2012E
Downstream Distribution of Global Precision Optical Components Industry, 2011
Geographical Distribution of Global Precision Optical Components Market, 2011
Precision Optical Components Market Size in Taiwan, 2007-2012E
Downstream Distribution of Taiwan Precision Optical Components Industry, 2011
NIKON's Revenue and Operating Margin, FY2006-FY2011
NIKON's Revenue by Division, FY2008-FY2011
NIKON's Camera Shipment by Type, FY2010-FY2012
Canon's Revenue and Operating Margin, FY2006-FY2011
Canon's Revenue by Division, FY2008-FY2011
Fujifilm's Revenue and Operating Margin, FY2004-FY2011
Fujifilm's Revenue by Division, FY2008-FY2010
Revenue and Gross Margin of Ability Enterprise, 2006-2011
DSC Shipment of Ability Enterprise, 2007-2012E
Altek's Revenue and Gross Margin, 2006-2012E
KINKO's Revenue and Gross Margin, 2007-2012E
KINKO's Monthly Revenue, Jul. 2009 - Jul. 2011
Sunny's Equity Structure
Sunny's Major Customers
Sunny's Capacity Utilization, 2008-2011Q1
Distribution of Sunny's Factories
Sunny's Revenue by Product, 2008-2010
Sunny's Revenue by Application, 2008-2010
TAMRON 's Revenue and Operating Margin, Q1 2009-Q2 2011
KMOT's Revenue by Product, FY2010-FY2011
ZEISS' Revenue and EBITDA Ratio, FY2006-FY2011
ZEISS' Revenue by Division, FY2010
ZEISS’ Consumer Optics / Optronics Revenue and Number of Employees, FY2006-FY2010
Revenue and Gross Margin of Donpon Precision, 2006-2011
Revenue and Gross Margin of AVY Precision Technology, 2006-2011
Revenue and Pre-tax Profit Margin of YORKEY OPTICAL, 2002-2010
Revenue of YORKEY OPTICAL by Product, 2006-2010
Revenue and Operating Margin of NIDEC COPAL, FY2003-FY2011
Revenue of Nidec Copal by Product, FY2010

Market Shares of Digital Camera Brands in the World, 2009-2011
Export of Digital Camera Production Places in China, 2009-2011
Output of Major Digital Camera Manufacturers in China, 2009-2011
Customers of Digital Camera OEMs
Shipment of Mobile Phone Camera Lens Manufacturers in the World, 2009-2011
Shipment and Customers of Major Mobile Phone Camera Lens Manufacturers in China, 2011
Shipment of Lenses Used in Cameras of PC, Laptops, Game Consoles, Tablet PCs of Major Manufacturers in China, 2011
Ranking of Major Lens Manufacturers by Revenue in the World, 2009-2011
Gross Margin of Major Lens Manufacturers, 2009-2011
Financial Data of Major Subsidiaries of Hon Hai in Optics Field, 2010
Sunny's Capacity, 2007-H1 2010