2013年中国幼儿教育（幼儿园）行业研究报告 >> 水清木华研究中心

　　2011年，中国共有幼儿园166750所，其中民办幼儿园115404所。从2005年开始，中国民办幼儿园从68835所增加到115404所，复合增长为8.99%。而民办幼儿园数占整体比例从2005年55.3%增加到69.2%，增加了14个百分点。

图：2005-2011年中国民办幼儿园园数占比

　　尽管幼儿园发展速度较快，但是在北上广深一线城市仍存在“公立幼儿园进不去，民办幼儿园上不起”等现象。目前公立幼儿园仍属于稀缺资源，不能满足大多数幼儿的入园需求，民办幼儿园的发展空间依然很大。

　　不管是从国家教育规划还是各省市出台的学前教育三年计划，都提出鼓励民办教育，并出台一系列的奖励政策。但是，就长远来看，民办幼儿园赶超公办幼儿园仍需要长时间考验。

主要的原因有：

1，公办和民办财政投入不均衡。目前，中国民办教育并未纳入公共财政体系，其中民办幼儿园补贴主要是以奖励补贴为主。
2，政府规划虽然鼓励民办幼儿园，但是设置了一定的门槛。比如，南京市规划2015年，公办幼儿园达到幼儿园总数70%以上。这在一定条件上限制了当地民办幼儿园发展。
3，家长偏好公办资源。不管是从收费角度还是优质教师资源角度，幼儿园家长都偏好选择公办幼儿园。

　　在幼儿园激增的状况下，幼儿园教师处于供不应求的状态。未来3-5年，中国幼儿园教师缺口严重将是一个不争的事实，中国政府目前通过加强教师培训等手段增加教师供给。但在幼儿入园激增，而教师供给不能有效提升的状况下，短期内难以改变。

水清木华研究中心的《2013年中国幼儿教育行业研究报告》主要阐述了以下内容：

中国幼儿园发展概况，主要有幼儿园数量、在园人数、离园人数以及幼儿园班级数以及分区域（城市、乡镇以及农村）幼儿园园数、班级数、分年龄幼儿园在园人数等。
中国民办幼儿园的发展特点、商业模式、投融资市场以及未来发展趋势等。
深度解析中国幼儿园教师的发展现状，通过数据透析中国幼儿园教师的发展特点以及未来需求等。
阐述目前中国双语幼儿园以及日托幼儿园的发展现状以及教师供需。
介绍了主要省市幼儿园的发展概况，发展趋势以及有些幼儿园介绍。
介绍9家幼教集团的发展概况，幼儿园分布，课程理念、盈利模式等。

In 2011, there were 166,750 kindergartens in China, 115,404 of which were non-state/private ones. Starting from 2005, private kindergartens in China rose from 68,835 to 115,404 at a compound growth rate of 8.99%, with the overall proportion up 14 percentage points from 55.3% to 69.2%.

Proportion of Private Kindergartens in China, 2005-2011

According to statistics of the Ministry of Education, through the implementation of the three-year action plan, more than 90,000 kindergartens across the country will be newly built, renovated or expanded over the next three years, over five million kindergarten enrollments will be added. The pre-school education development goals for the national 12th Five-Year Plan are expected to be completed ahead of schedule.

Despite the fast development, there still exist “cannot enter public kindergartens”, “cannot afford private kindergartens” and other Phenomena in first-tier cities such as Beijing, Shanghai and Guangzhou. For now, public kindergarten still belongs to scarce resources, unable to meet most children's admission requirements, and private kindergartens still usher in great room for development.

While kindergartens are mushrooming, kindergarten teachers are in short supply. In future 3-5 years, the tremendous gap of kindergarten teachers in China will be an indisputable fact, and the government will increase the teacher supply through the manners as strengthening the training of teachers. The situation will remain for that the children enrollment grows sharply, and the teacher supply fails to be enhanced effectively.

China Early Childhood Education (Kindergarten) Industry Report, 2013 of ResearchInChina mainly covers the followings:

An overview of kindergarten development in China, mainly including the number, enrollment, graduation and number of classes of kindergartens, the number of kindergartens, number of classes by region (city, township and rural areas), enrollment by age, etc.

Development characteristics, business models, investment and financing market, and development trend of private kindergartens in China;

An in-depth analysis of the development status of kindergarten teachers in China, and an insight into the development features and future demand for kindergarten teachers in China based on statistics;

Development status and teacher supply & demand of bilingual kindergartens and daycare kindergartens in China;

An introduction of the current development and development trend of kindergartens in major provinces and cities as well as some kindergartens

An introduction of the development, kindergarten distribution, courses and profit models of nine early childhood education groups.

1. 教育培训行业发展环境
1.1 宏观经济观景
1.2 人口发展
1.3 居民收入和消费
1.4 教育投入

2中国幼儿园发展现状
2.1发展概况
2.1.1 整体状况
2.1.2 分区域
2.1.3 分年龄
2.2 行业政策
2.2.1 《国家中长期教育改革和发展规划纲要（2010—2020年）》
2.2.2 国务院关于当前发展学前教育的若干意见“国十条”
2.2.3 幼儿园收费管理暂行办法
2.2.4 “十二五”中国幼儿园发展主要要点
2.2.5《关于鼓励和引导民间资金进入教育领域促进民办教育健康发展的实施意见》
2.2.6《国家教育事业发展第十二个五年规划》
2.2.7 2013年教育部工作重点之学前教育
2.2.8 外资进入学前教育领域政策

3 中国民办幼儿园发展概况
3.1 发展特点
3.1.1 民办幼儿园占比逐年提升
3.1.2 民办幼儿园增长中小型园居多
3.1.3 优秀幼儿园多数来自于幼教集团
3.2 民办幼儿园商业模式
3.3 幼儿园投融资市场
3.4 民办幼儿园发展趋势
3.5 中国民办幼儿园发展潜力

4 中国幼儿园教师现状
4.1 发展特点
4.1.1教育部门办幼儿园生师比是民办幼儿园2.4倍
4.1.2幼儿园教师幼教毕业比例呈下降趋势
4.1.3 幼儿园教师专科和高中比例占比较大，但本科毕业趋于上升
4.2 行业政策
4.2.1幼儿园教师专业标准
4.2.2幼儿园教师配备标准

5 民办幼儿园细分市场概况
5.1双语幼儿园
5.1.1整体概况
5.1.2双语幼儿园教师
5.1.3双语幼儿入园问题
5.2日托幼儿园
5.2.1 整体概况
5.2.2 教师供需

6主要城市民办幼儿园发展概况
6.1北京
6.1.1发展概况
6.1.2发展目标
6.1.3幼儿园介绍
6.2 广州
6.2.1 发展概况
6.2.2 发展目标
6.2.3 幼儿园介绍
6.3 苏州
6.3.1发展概况
6.3.2发展目标
6.3.3幼儿园介绍
6.4南京
6.4.1发展概况
6.4.2发展趋势
6.4.3幼儿园介绍
6.5天津
6.5.1 发展概况
6.5.2 幼儿园介绍
6.6 大连
6.6.1发展概况
6.6.2 幼儿园介绍

7 主要教育集团介绍
7.1 New Oriental Education & Technology Group, Inc.
7.1.1 Profile
7.1.2 Financial Operation
7.1.3 Revenue Structure
7.1.4 Network Expansion and Enrollment Development
7.1.5 Business Structure
7.1.6 Operation Model and Strategy
7.2 Noah Education Holdings Ltd
7.2.1 Profile
7.2.2 Financial Operation
7.2.3 Business Structure
7.2.4 幼儿园
7.3金宝国际幼儿园Golden Kids International School
7.3.1公司简介
7.3.2教育理念
7.3.3主要幼儿园
7.3.4收费情况
7.4红黄蓝
7.4.1简介
7.4.2教育理念与课程设置
7.4.3盈利模式
7.5吉的堡
7.5.1简介
7.5.2合作模式
7.6伊顿教育集团
7.6.1简介
7.6.2教育理念及教育项目
7.6.3主要校园
7.6.4师资配置
7.6.5收费情况（以北京为例）
7.7明天幼稚集团
7.7.1公司简介
7.7.2收费
7.8金色摇篮
7.8.1公司简介
7.8.2直营园与加盟园
7.8.3课程设置
7.9东方剑桥集团
附录
主要名词：

1. Education & Training Development Environment
1.1 Macro-Economy Environment
1.2 China’s Population Development
1.3 Resident’s Income and Expenditure
1.4 National Investment in Education

2. Development of Kindergarten in China
2.1 Development Overview
2.1.1 Overall Situation
2.1.2 By Region
2.1.3 By Age
2.2 Industry Policies
2.2.1 National Mid-to-Long-term Education Reform and Development Plan (2010-2020)
2.2.2 Opinions of the State Council on Current Development of Preschool Education
2.2.3 Interim Measures on Charging Management of Kindergartens
2.2.4 Main Points of Kindergarten Development in China in the 12th Five Year (2011-2015)
2.2.5 Implementation Opinions on Encouraging and Guiding Private Capital into the Field of Education to Promote Healthy Development of Private Education
2.2.6 Twelfth Five-Year Plan on National Education Development
2.2.7 Key Tasks of the Ministry of Education (MoE) in Preschool Education in 2013
2.2.8 Policy Allowing the Entry of Foreign Capital into the Field of Preschool Education

3. Overview of Private Kindergarten in China
3.1 Development Characteristics
3.1.1 Proportion of Private Kindergartens Increases Per Year
3.1.2 Small and Medium-sized Private Kindergartens Occupy the Majority
3.1.3 Excellent Kindergartens Are Mostly From Preschool Group
3.2 Business Model
3.3 Investment and Financing Market
3.4 Development Trend
3.4.1 Number of Kindergartens Surges in the Next Two Years
3.4.2 Government support policies will be further introduced, but it still takes some time to sync with public schools.
3.5 Development Potential

4. Status Quo of Kindergarten Teachers in China
4.1 Development
4.1.1 The Number of Teachers in Kindergartens Financed by the Ministry of Education Is Equivalent to 2.4 Times of the Privately-Run Ones.
4.1.2 Kindergarten Teachers With Pre-School Education Diploma Seeing Decline
4.1.3 Kindergarten Teachers With Junior College And Senior High School Education Background Occupy A Lion’s Share, And Those With Bachelor Degree Are On A Rise
4.2 Industrial Policies
4.2.1 Professional Standard
4.2.2 Allocation Standard

5. Market Breakdown of Privately-Run Kindergartens
5.1 Bilingual Kindergarten
5.1.1 Overview
5.1.2 Teachers in Bilingual Kindergartens
5.1.3 Enrollment of Bilingual Kindergartens
5.2 Full-day Kindergarten
5.2.1 Overview
5.2.2 Teacher Supply and Demand

6. Development of Pre-school Education in Major Cities
6.1 Beijing
6.1.1 Development
6.1.2 Development Goal
6.1.3 Kindergarten Introduction
6.2 Guangzhou
6.2.1 Development
6.2.2 Development Goals
6.2.3 Introduction to Kindergartens
6.3 Suzhou
6.3.1 Development
6.3.2 Development Goals
6.3.3 Introduction to Kindergartens
6.4 Nanjing
6.4.1 Status Quo
6.4.2 Development Trend
6.4.3 Introduction of Kindergarten
6.5 Tianjin
6.5.1 Status Quo
6.5.2 Introduction of Kindergartens
6.6 Dalian
6.6.1 Status Quo
6.6.2 Introduction of Kindergartens

7. Major Education Groups
7.1 New Oriental Education & Technology Group, Inc.
7.1.1 Profile
7.1.2 Financial Operation
7.1.3 Revenue Structure
7.1.4 Network Expansion and Enrollment Development
7.1.5 Business Structure
7.1.6 Operation Model and Strategy
7.2 Noah Education Holdings Ltd
7.2.1 Profile
7.2.2 Financial Operation
7.2.3 Business Structure
7.2.4 Kindergarten
7.3 Golden Kids International School
7.3.1 Profile
7.3.2 Educational Philosophy
7.3.3 Major Kindergartens
7.3.4 Charges
7.4 R.Y.B. Education Technology Development Co., Ltd
7.4.1 Profile
7.4.2 Educational Philosophy and Curriculum
7.4.3 Profit Model
7.5 Kid Castle Educational Institute
7.5.1 Profile
7.5.2 Cooperation Model
7.6 Etonkids Educational Group
7.6.1 Profile
7.6.2 Methodology and Academic Programs
7.6.3 Major Campus
7.6.4 Teacher Allocation
7.6.5 Tuition (Take Beijing as an Example)
7.7 Tomorrow Kindergarten Group
7.7.1 Profile
7.7.2 Tuition
7.8 Beijing Golden Cradle Potential Education Institution
7.8.1 Profile
7.8.2 Directly-managed Kindergartens and Franchised Kindergartens
7.8.3 Curriculum
7.9 Oriental Cambridge Education Group

China's GDP, 2002-2012
China’s Population Structure by Age, 2002-2012
China's Per Capita Annual Income of Urban and Rural Residents, 2002-2012
China's Per Capita Annual Consumption Expenditure of Urban Residents and Per Capita Total Expenditure of Rural Residents, 2002-2012
China’s Total Investment in Education and YoY Growth, 2002-2011
图：2005-2011年中国幼儿园园数及同比增长
图：2009-2011年中国幼儿园总数及民办幼儿园占比
表：2005-2011年中国各承办主体幼儿园班数情况
表：2005-2011年中国平均每所幼儿园班级数
图：2005-2011年中国城市、乡镇以及农村幼儿园园数
图：2005-2011年中国城市、乡镇以及农村幼儿园班数
表：2006-2011年中国分区域幼儿园及班数增长率
表：2005-2011年中国各区域民办幼儿园园数、占比及增长率
图：2005-2011年中国幼儿园入园人数（人）
图：2005-2011年中国民办与公办幼儿园入园人数对比
表：2005-2011年民办及教育部门分年龄入园人数
图：2005-2011年中国城市幼儿园入园人数占比
表：2005-2011年中国城市民办及教育部门幼儿园入园人数
表：2005-2011年中国及城市幼儿园在园人数
表：2005-2011年中国及城市幼儿园分年龄在园人数
表：2009-2020年中国学前教育发展目标
图：2005-2011年中国民办幼儿园园数占比
图：2006-2011年中国幼儿园兼任老师同比增长
表：2012年幼教机构最佳幼儿园数量
图：2012年中国教育行业融资情况（分子行业）
表：2005-2013年中国幼儿产业投融资情况
表：中国民办教育主要问题
图：2005-2011年中国幼儿园及民办幼儿园教师人数（包含正式职工和代课老师）
图：2005-2011年中国幼儿园生师比情况
图：2005-2011年中国幼儿园教师幼教专业占比
图：2005-2011年中国幼儿园教师学历占比
表：幼儿教育涉及相关政策
表：不同服务类型幼儿园教职工与幼儿的配备比例
表：幼儿园班级规模及专任教师和保育员配备标准
图：2005-2011年中国城市幼儿园及城市民办幼儿园生师比
表：2005-2011年中国城市幼儿园及城市民办幼儿园教师缺口
图：2005-2011年中国城市专任教师本科以上占比
表：2010-2013年北京市幼儿园园数
表：2011-2013年北京市幼儿园在园、入园和离园人数
表：2010-2013年北京市幼儿教师统计
表：2015年北京市学前三年毛入园率
图：2011年广州省幼儿教育情况
表：2011年广州市幼儿园长教师学历
表：2012年苏州市幼儿园概况表
表：2011-2012年天津市幼儿园园数及毕业生数
表：2012年大连市幼儿园概况
表：中国主要教育集团
Revenue and YoY Growth in Revenue of New Oriental Education & Technology Group, FY2008-FY2012
Net Income and YOY Growth in Net Income of New Oriental Education & Technology Group, FY2008-FY2012
Net Revenue of New Oriental Education & Technology Group by Fiscal Quarter, FY2008-2012
Net Revenue of New Oriental Education & Technology Group by Fiscal Quarter, FY2008-FY2012
Number of Schools and Learning Centers of New Oriental Education & Technology Group, 2008-2012
Number of Enrolled Students for Language and Exam Training Courses of New Oriental Education & Technology Group, 2008-2012
Revenue of Noah Education, FY2010-2012
Revenue Structure of Noah Education by Product, FY2011-2012
Gross Profit and Gross Margin of Noah Education by Financial Quarter, FY2011-2012
Ratio of Operating Expenses to Net Revenue of Noah Education, 2011-2012
图：金宝国际幼儿园课程体系
表：伊顿幼儿园名称及地址
表：明天幼稚集团集团----以幼塔院园收费为例
表：金色摇篮直营园及其简介
表：金色摇篮主要课程领域简介

China’s Population Structure by Age, 2002-2012
China's Per Capita Annual Income of Urban and Rural Residents, 2002-2012
China's Per Capita Annual Consumption Expenditure of Urban Residents and Per Capita Total Expenditure of Rural Residents, 2002-2012
China’s Total Investment in Education and YoY Growth, 2002-2011
Number of Kindergartens and YoY Growth in China, 2005-2011
Total Number of Kindergartens and Percentage of Non-state/Private Kindergartens in China, 2009-2011
Number of Urban, County & Town and Rural Kindergartens in China, 2005-2011
Number of Classes of Urban, County & Town and Rural Kindergartens in China, 2005-2011
Kindergarten Admission in China, 2005-2011
Comparison between Non-state/Private and State-run Kindergartens in China by Admission, 2005-2011
Admission of Urban Kindergartens in China, 2005-2011
Proportion of Private Kindergartens in China, 2005-2011
Chinese Kindergarten Adjunct Teacher YoY Growth, 2006-2011
Chinese Education Sector Financing (by Sub-sector), 2012
Major Problems Facing Private Education in China
The Number of Teachers in State-Run and Privately-Run Kindergartens, 2005-2011 (Including Regular Staff and Substitute Teachers)
Teacher-Student Ratio in Chinese Kindergartens, 2005-2011
Proportion of Chinese Kindergarten Teachers With Pre-School Education Diploma, 2005-2011
Education Background of Chinese Kindergarten Teachers, 2005-2011
Student-Teacher Ratio of Urban Kindergartens and Urban Private Kindergartens in China, 2005-2011
Proportion of Urban Full-time Teachers with Bachelor or Above in China, 2005-2011
Revenue and YoY Growth in Revenue of New Oriental Education & Technology Group, FY2008-FY2012
Net Income and YOY Growth in Net Income of New Oriental Education & Technology Group, FY2008-FY2012
Net Revenue of New Oriental Education & Technology Group by Fiscal Quarter, FY2008-2012
Net Revenue of New Oriental Education & Technology Group by Fiscal Quarter, FY2008-FY2012
Number of Schools and Learning Centers of New Oriental Education & Technology Group, 2008-2012
Number of Enrolled Students for Language and Exam Training Courses of New Oriental Education & Technology Group, 2008-2012
Revenue of Noah Education, FY2010-2012
Revenue Structure of Noah Education by Product, FY2011-2012
Gross Profit and Gross Margin of Noah Education by Financial Quarter, FY2011-2012
Ratio of Operating Expenses to Net Revenue of Noah Education, 2011-2012
Curriculum of Golden Kids International School
China’s Total Population, Urban Population and Rural Population, 2002-2012 (Unit: mln)
Proportion of Public Financial Budget for Education to Public Financial Expenditure in China by Region, 2010-2011
Public Financial Budget for Education per Student in China by Level of Education, 2010-2011
Public Financial Budget for Education per Student in China by Level of Education, 2010-2011 (continued)
Number of Kindergarten Classes in China by Undertaker, 2005-2011
Number of Classes per Kindergarten in China by Undertaker, 2005-2011
Growth Rates of Kindergartens and Kindergarten Classes in China by Region, 2006-2011
Number, Percentage and Growth Rate of Non-state/Private Kindergarten in China by Region, 2005-2011
Admission of Non-state/Private and Education Department-run Kindergartens in China by Age, 2005-2011
Admissions of Urban Non-state/Private and Government Department-run Kindergartens in China, 2005-2011
National and Urban Enrollments of Kindergartens in China, 2005-2011
National and Urban Enrollments of Kindergartens in China by Age, 2005-2011
Development Goals of Preschool Education in China, 2009-2020
Optimal Number of Kindergartens for Preschool Institutions, 2012
Investment and Financing of Childcare Industry in China, 2005-2013
Polices On Pre-School Education
Allocation of Kindergarten Staff And Children by Service Type
Allocation Standard of Kindergarten Class Size And Full-Time Teachers & Child-Care Workers
Gap of Urban Kindergarten and Urban Private Kindergarten Teachers in China, 2005-2011
Number of Kindergartens in Beijing, 2010-2013
Number of Retained, Enrollment and Leavers of Kindergartens in Beijing, 2011-2013
Statistics of Kindergarten Teachers in Beijing, 2010-2013
Gross Enrollment Rate of Three-year Preschool Education at Beijing, 2015
Preschool Education in Guangzhou, 2011
Educational Background of Kindergarten Principals and Teachers in Guangzhou, 2011
Overview of Kindergartens in Suzhou, 2012
Quantity of Kindergartens and Graduates in Tianjin, 2011-2012
Overview of Kindergarten in Dalian, 2012
Major Chinese Education Groups
Number of Schools, Learning Centers and Book Stores of New Oriental Education & Technology Group in Chinese Cities, FY2012
Courses of R.Y.B Kindergarten and Early Years Center
Kindergartens of Etonkids and Their Addresses
Teacher Allocation of Etonkids Kindergarten
Tuition of Etonkids Kindergarten in Beijing
Charging Standard of Tomorrow Kindergarten Group (Take Beijing Yiyou Tayuan Campus as Example)
Directly-managed Kindergartens under Beijing Golden Cradle Potential Education Institution
Profile of Major Training Course of Golden Cradle