2013-2017年中国卫浴行业研究报告 >> 水清木华研究中心

　　随着经济增长、城镇化、居民可支配收入不断提高，居民住房需求不断上升，中国卫浴产品市场也随之蓬勃发展，市场规模由2007年441亿元增长到2012年的940亿元，年均增长率达到16.3%。相较于发达国家，中国目前的人均卫浴产品消费水平较低，预计中国卫浴产品市场将继续保持快速增长态势，到2017年该市场规模将达到1716亿元，年均增长率达12.8%。

　　卫浴产品一般分为两类：陶瓷卫浴产品以及非陶瓷卫浴产品。2012年，中国陶瓷卫浴产品的渗透率达到45.7%，随着中国城镇化率的提高，陶瓷卫浴产品的渗透率将稳步提升，预计到2017年，该比例将增加到59.3%，市场规模达1018亿元。

《2013-2017年中国卫浴行业研究报告》主要进行了以下研究：

中国卫浴产业整体概况，包括行业发展历程、政策法规、市场规模、区域市场、出口状况及未来发展趋势等；
中国卫浴相关产业链发展分析，包括住宅、家装等行业的市场规模以及发展前景等；
中国卫浴细分市场，包括陶瓷卫浴，非陶瓷卫浴等的市场规模，细分产品以及竞争格局等；
科勒、TOTO、箭牌、东鹏、和成、中宇、海鸥等15家公司分析, 包括公司简介、财务数据、主打产品、基地分布、技术特点以及最新战略发展趋势等。

Accompanied by economic growth, accelerated urbanization, improving disposable income of residents and the growing demand for housing, China sanitary ware market has seen burgeoning development with the marekt size soaring from RMB44.1 billion in 2007 to RMB94 billion in 2012, an average annual growth rate of 16.3%. Compared with developed countries, China stayed at a low level in terms of the per capita consumption of sanitary ware products. And the sanitary ware market of China is expected to continue the momentum of rapid development, with the targeted marekt scale hittng RMB171.6 billion by 2017, an AAGR of 12.8%.

In general, sanitary ware falls into ceramic sanitary ware and non-ceramic sanitary ware. In 2012, the penetration rate of sanitary ware in China claimed 45.7%. And the figure is expected to rise steadily, thanks to China’s full-blown urbanization. The estimate shows that the penetration ratio by 2017 will jump to 59.3%, and that the market scale will hit RMB101.8 billion.

The report highlighs the followings:

Overview of China Sanitary Ware Industry: Development History, Policies & Regulations, Market Scale, Regional Market, Export, Development Outlook, etc.

Analysis on Future Development of Related Industrial Chain: Market Scale and Development Prospect of Housing and Home Decoration Industries and the Like;

China Sanitary Market Segments: Market Scale of Ceramic, Non-Ceramic Sanitary Ware, etc., Segmented Products, and Competition Pattern;

Profile, Finacial Data, Hit Products, Layout of Bases, Technologies, and Latest Development Strategies of 15 Industrial Players Including KOHLER, TOTO, ARROW, DongPeng, HCG, JOYOU and Seagull.

1. Introduction of Sanitary Ware
1.1 Definition
1.2 行业分类
1.3 Standards & Policies

2. 中国卫浴相关产业
2.1 住宅行业
2.2 家装行业
2.3 Other Market Drivers
2.3.1 Urbanization
2.3.2 Per Capita Disposable Income

3. 中国卫浴市场
3.1 总体市场规模
3.2 Ceramic Sanitary Ware
3.3 行业竞争格局
3.4 出口
3.5 细分市场
3.5.1 市场规模
3.5.2 竞争格局
3.6 Forecast
3.6.1 Overall Market
3.6.2 Segment Market

4 区域市场分析
4.1 总体区域市场格局
4.2 各省市产量
4.2.1 广东
4.2.2 福建
4.2.3 浙江
4.2.4 其他主要省市

5. 主要卫浴厂商研究
5.1 科勒
5.1.1 Profile
5.1.2 Main Products
5.1.3 竞争优势
5.2 TOTO
5.2.1 Profile
5.2.2 TOTO中国发展简史
5.2.3 Financial Data
5.2.4 Revenue Structure
5.2.5 生产基地
5.2.6 Technology Features & Main Products
5.3 箭牌
5.3.1 Profile
5.3.2 Technologies & Products
5.3.3 Production Layout
5.4 LIXIL（美标、INAX）
5.4.1 Profile
5.4.2 Key Financial Data
5.4.3 Revenue Structure
5.4.4 Main Product
5.5 航标
5.5.1 Profile
5.5.2 Key Financial Data
5.5.3 Revenue Structure
5.5.4 Sales Channel
5.5.5 Production Capacity
5.6 法恩莎
5.6.1 Profile
5.6.2 Technologies & Products
5.6.3 Production Layout
5.7 安华
5.7.1 Profile
5.7.2 Technologies & Products
5.7.3 Production Layout
5.8 和成卫浴（HCG）
5.8.1 Profile
5.8.2 Operation
5.8.3 营收构成分析
5.8.4主要产品
5.8.5产销量
5.9 恒洁卫浴
5.9.1 Profile
5.9.2主要产品
5.10 东鹏
5.10.1 Profile
5.10.2 Key Financial Data
5.10.3 Revenue Breakdown
5.10.4 Main Products
5.10.5 Production Facilities & Expansion Plan
5.10.6 Acquisition of bathroom products business
5.11 鹰卫浴
5.11.1 Profile
5.11.2 Technologies & Products
5.11.3 Production Base
5.12 海鸥卫浴
5.12.1 Profile
5.12.2 Key Financial Data
5.12.3 Revenue Breakdown
5.12.4 产销、库存量
5.12.5 成本结构
5.12.6 研发
5.12.7 Production Base
5.13 中宇卫浴
5.13.1 Profile
5.13.2 Key Financial Data
5.13.3 Revenue Breakdown
5.13.4 Historical Margins
5.13.5 Retail Network
5.13.6 Main Product
5.13.7 Strategy
5.14 Appollo
5.14.1 Profile
5.14.2 Main Products
5.14.3 营销渠道
5.15申鹭达
5.15.1 Profile
5.15.2 Main Products
5.15.3 Production Layout

1. Introduction of Sanitary Ware
1.1 Definition
1.2 Classification of the Industry
1.3 Standards & Policies

2. Sanitary Ware Concerned Industries in China
2.1 Housing Industry
2.2 Home Decoration Industry
2.3 Other Market Drivers
2.3.1 Urbanization
2.3.2 Per Capita Disposable Income

3. China Sanitary Ware Market
3.1 Market Scale
3.2 Ceramic Sanitary Ware
3.3 Competition Pattern
3.4 Export
3.5 Market Segments
3.5.1 Market Scale
3.5.2 Competition Pattern
3.6 Forecast
3.6.1 Overall Market
3.6.2 Segment Market

4. Regional Market
4.1 Regional Market Pattern
4.2 Output by Region
4.2.1 Guangdong
4.2.2 Fujian
4.2.3 Zhejiang
4.2.4 Others

5. Leading Sanitary Ware Producers
5.1 KOHLER
5.1.1 Profile
5.1.2 Main Products
5.1.3 Competitive Edge
5.2 TOTO
5.2.1 Profile
5.2.2 TOTO History in China
5.2.3 Financial Data
5.2.4 Revenue Structure
5.2.5 Production Base
5.2.6 Technology Features & Main Products
5.3 ARROW
5.3.1 Profile
5.3.2 Technologies & Products
5.3.3 Production Layout
5.4 LIXIL (American Standard, INAX)
5.4.1 Profile
5.4.2 Key Financial Data
5.4.3 Revenue Structure
5.4.4 Main Product
5.5 Bolina
5.5.1 Profile
5.5.2 Key Financial Data
5.5.3 Revenue Structure
5.5.4 Sales Channel
5.5.5 Production Capacity
5.6 FAENZA
5.6.1 Profile
5.6.2 Technologies & Products
5.6.3 Production Layout
5.7 Gaoming Annwa Ceramic Sanitary Ware
5.7.1 Profile
5.7.2 Technologies & Products
5.7.3 Production Layout
5.8 HCG
5.8.1 Profile
5.8.2 Operation
5.8.3 Revenue Structure
5.8.4 Hit Products
5.8.5 Output & Sales Volume
5.9 Hegii Sanitary Ware
5.9.1 Profile
5.9.2 Hit Products
5.10 DongPeng
5.10.1 Profile
5.10.2 Key Financial Data
5.10.3 Revenue Breakdown
5.10.4 Main Products
5.10.5 Production Facilities & Expansion Plan
5.10.6 Acquisition of Bathroom Products Business
5.11 YING
5.11.1 Profile
5.11.2 Technologies & Products
5.11.3 Production Base
5.12 Seagull
5.12.1 Profile
5.12.2 Key Financial Data
5.12.3 Revenue Breakdown
5.12.4 Output & Sales Volume, Inventory
5.12.5 Cost Structure
5.12.6 R&D
5.12.7 Production Base
5.13 JOYOU
5.13.1 Profile
5.13.2 Key Financial Data
5.13.3 Revenue Breakdown
5.13.4 Historical Margins
5.13.5 Retail Network
5.13.6 Main Product
5.13.7 Strategy
5.14 Appollo
5.14.1 Profile
5.14.2 Main Products
5.14.3 Marketing Channel
5.15 SUNLOT SHARES
5.15.1 Profile
5.15.2 Main Products
5.15.3 Production Layout

Gross Floor Area of Residential Properties under Construction and Completed in China, 2008-2017(sqm mln)
China Home Decoration and Improvement Market Size,2008-2012（RMB mln）
Urban Population and Urbanization Rate in China, 2008-2017
Per Capita Annual Disposable Income in China, 2008-2017(RMB)
Total Retail Sales of Consumer Goods in China, 2008-2017(RMB mln)
China Sanitary Ware Market Size, 2007-2012(RMB bln)
China Ceramics Sanitary Ware Market Size, 2008-2012(RMB bln)
Penetration Rate of China Ceramics and Non-Ceramic Sanitary Ware, 2008-2012
中国卫浴行业主要竞争格局
Market Share of Major Brands in China’s Ceramic Sanitary Ware Market
2007-2013年中国家用陶瓷器皿出口数量（万吨）
2007-2013年中国家用陶瓷器皿出口数量（万美元）
2004-2013年中国家用陶瓷器皿月度出口单价（万美元/吨）
2012年主要卫浴产品细分市场规模（RMB bln）
中国卫浴各细分市场竞争格局
China Sanitary Ware Market Size Forecast, 2012-2017(RMB bln)
China Ceramic Sanitary Ware Market Size Forecast, 2012-2017(RMB bln)
Penetration Rate Forecast of China Ceramics and Non-Ceramic Sanitary Ware, 2012-2017
中国卫浴产业主要产区分布
国际主要卫浴品牌的国内生产布局
2004-2013年广东省卫生陶瓷产量（件）
2004-2013年福建省卫生陶瓷产量（件）
2004-2013年浙江卫生陶瓷产量（件）
2004-2013年河南卫生陶瓷产量（件）
2004-2013年河北卫生陶瓷产量（件）
2004-2013年湖北卫生陶瓷产量（件）
2004-2013年湖南卫生陶瓷产量（件）
Main Product of Kohler in China
Revenue and Net Income of TOTO, FY2009-2014(JPY bln)
Revenue Structure of TOTO by Business, FY2012
Geographic Revenue Structure of TOTO’s Overseas Housing Equipment Business, FY2012
TOTO中国主要生产，销售据点分布
Main Product of TOTO in China
箭牌主要卫浴产品列表
Brands Run by LIXIL
Revenue and Net Income of LIXIL, FY2009-2014(JPY mln)
Revenue Structure of LIXIL by Segment, FY2013
Main Product of INAX Brand
Revenue and Net Income of Bolina, 2009-2013(RMB mln)
Revenue Structure of Bolina by Product, 2011-2012
Revenue Structure of Bolina by Channel, 2011-2012
2009-2014年航标卫浴产能、产量以及生产线预测
法恩莎主要卫浴产品列表
安华主要卫浴产品列表
Revenue and Net Income of HCG, 2008-2013(NTB mln)
Revenue and Net Income Forecast of HCG, 2011-2016(RMB mln)
Revenue Breakdown of HCG by Segment, 2012 (NTB mln)
Revenue Breakdown of HCG by Region, 2012 (NTB mln)
和成卫浴主要卫浴产品列表
2011-2012年和成卫浴主要产品产能、产量及产值（只、千新台币）
2011-2012年和成卫浴主要产品销售量及销售额（只、千新台币）
恒洁卫浴主要卫浴产品列表
Revenue and Net Income of Dongpeng, 2010-2013(RMB mln)
Revenue Structure of Dongpeng by Product, 2010-2013
Revenue Structure of Dongpeng by Region, 2010-2013
Main Sanity Ware Product of Ying
Main Production Location of Ying
Revenue and Net Income of Seagull, 2008-2013(RMB mln)
Revenue Structure of Seagull by Product, 2012（RMB mln）
Revenue Structure of Seagull by Region, 2012（RMB mln）
2011-2012年海鸥卫浴主要产品产销及库存量
2011-2012年海鸥卫浴主要产品成本结构
2010-2012年海鸥卫浴研发投入
海鸥卫浴主要生产基地及经营网络
Revenue of Joyou, 2006-2013
EBIT of Joyou, 2006-2013
Revenue Structure of Joyou by Product, 2011-2012
Gross Margin, EBIT Margin and Net Profit Margin of Joyou, 2006-2012
Retail Network of Joyou around China
Main Sanity Ware Product of Joyou
Main Sanity Ware Product of Appollo
Appollo中国主要营销网络
Main Sanitary Ware of Sunlot
申鹭达主要生产基地

Gross Floor Area of Residential Properties under Construction and Completed in China, 2008-2017
China Home Decoration and Improvement Market Size,2008-2012
Urban Population and Urbanization Rate in China, 2008-2017
Per Capita Annual Disposable Income in China, 2008-2017
Total Retail Sales of Consumer Goods in China, 2008-2017
China Sanitary Ware Market Size, 2007-2012
China Ceramics Sanitary Ware Market Size, 2008-2012(RMB bln)
Penetration Rate of China Ceramics and Non-Ceramic Sanitary Ware, 2008-2012
Competition Pattern of China Sanitary Ware Industry
Market Share of Major Brands in China’s Ceramic Sanitary Ware Market
Export Volume of Houseware Ceramics in China, 2007-2013
Export Value of Houseware Ceramics in China, 2007-2013
Monthly Export Unit Price of Houseware Ceramics in China, 2004-2013
Market Size of Main Sanitary Ware Segemented Products, 2012
Competition in Sanitary Ware Market Segments in China
China Sanitary Ware Market Size, 2012-2017E
China Ceramic Sanitary Ware Market Size, 2012-2017E
Penetration Rate of China Ceramics and Non-Ceramic Sanitary Ware, 2012-2017E
Distribution of Main Production Areas of China Sanitary Ware Industry
Domestic Production Layout of Main International Sanitary Ware Brands
Output of Ceramic Sanitary Ware in Guangdong, 2004-2013
Output of Ceramic Sanitary Ware in Fujian, 2004-2013
Output of Ceramic Sanitary Ware in Zhejiang, 2004-2013
Output of Ceramic Sanitary Ware in Henan, 2004-2013
Output of Ceramic Sanitary Ware in Hebei, 2004-2013
Output of Ceramic Sanitary Ware in Hubei 2004-2013
Output of Ceramic Sanitary Ware in Hunan 2004-2013
Main Products of Kohler in China
Revenue and Net Income of TOTO, FY2009-FY2014
Revenue Structure of TOTO by Business, FY2012
Geographic Revenue Structure of TOTO’s Overseas Housing Equipment Business, FY2012
Main Production and Sales Points of TOTO China
Main Products of TOTO in China
Hit Sanitary Ware Products of ARROVV
Brands Run by LIXIL
Revenue and Net Income of LIXIL, FY2009-FY2014
Revenue Structure of LIXIL by Segment, FY2013
Main Products of INAX Brand
Revenue and Net Income of Bolina, 2009-2013
Revenue Structure of Bolina by Product, 2011-2012
Revenue Structure of Bolina by Channel, 2011-2012
Capacity, Output and Production Line of Bolina, 2009-2014E
Hit Sanitary Ware Products of FAENZA
Hit Sanitary Ware Products of Annwa
Revenue and Net Income of HCG, 2008-2013
Revenue and Net Income of HCG, 2011-2016E
Revenue Breakdown of HCG by Segment, 2012
Revenue Breakdown of HCG by Region, 2012
Main Sanitary Ware Products of HCG
Capacity, Output and Output Value of Main Products of HCG, 2011-2012
Sales Volume and Sales Value of Main Products of HCG, 2011-2012
Main Sanitary Ware Products of Hegii Sanitary Ware
Revenue and Net Income of Dongpeng, 2010-2013
Revenue Structure of Dongpeng by Product, 2010-2013
Revenue Structure of Dongpeng by Region, 2010-2013
Main Sanity Ware Product of Ying
Main Production Location of Ying
Revenue and Net Income of Seagull, 2008-2013
Revenue Structure of Seagull by Product, 2012
Revenue Structure of Seagull by Region, 2012
Output & Sales Volume and Inventories of Main Products of Seagull, 2011-2012
Cost Structure of Main Products of Seagull, 2011-2012
R&D Investments of Seagull, 2010-2012
Main Production Bases and Operation Network of Seagull
Revenue of Joyou, 2006-2013
EBIT of Joyou, 2006-2013
Revenue Structure of Joyou by Product, 2011-2012
Gross Margin, EBIT Margin and Net Profit Margin of Joyou, 2006-2012
Retail Network of Joyou around China
Main Sanity Ware Product of Joyou
Main Sanity Ware Product of Appollo
Main Marketing Network of Apollo China
Main Sanitary Ware of Sunlot
Main Production Bases of Sunlot