水清木华研究中心与第一调查网合作,于2010年8月开展了一项关于手机浏览器的问卷调查活动,本次调查样本量为600份,涉及年龄层次主要为20-50岁的男女性,其中男性占比49%,女性占比51%。调研区域主要覆盖上海、深圳、北京、广州和成都等一、二、三线共计23个城市。职业类型覆盖了国家公务员、教师、军人、企业高管和一般职员、个体户、蓝领职工和学生等众多群体。
调查发现,有49.2%的用户倾向于选择手机自带的浏览器,而这部分受访者中又有超过60%的受访者表示手机自带的浏览器已经能够满足需求。而在第三方手机浏览器中,UCWEB用户占27.2%,QQ浏览器和Opera浏览器用户分别占据了15.7%和5.7%。
图:用户常用手机浏览器分布比例 来源:水清木华研究中心;第一调查网
调查发现,在手机浏览器的获取途径中,搜索引擎、软件下载站和官方网站的比例相差不大,均占总受访者的29%左右。值得注意的是,经朋友推荐而下载的用户超过了总受访者的10%,这说明用户口碑仍然是手机浏览器厂商抢占市场的重点之一。
图:手机浏览器用户通过何种方式获取第三方浏览器 来源:水清木华研究中心;第一调查网
调查发现,受访者普遍对现用手机浏览器较满意,但仍有9.2%的受访者表示不太满意。受访者最不满意的方面是网页显示速度过慢。另外,网页兼容性、流量消耗和程序稳定性也是受访者不满意的地方。其次,分别有约14%和27%的受访者表示对浏览器外观和操作手感表示了不满意,这说明手机浏览器厂商仍需进一步加强UI设计和交互设计,以提高用户体验。
图:中国手机浏览器用户对现用手机浏览器的满意度 来源:水清木华研究中心;第一调查网
Cooperated with 1diaocha.com, ResearchInChina conducted a questionnaire survey concerning mobile browser in August 2010. Collecting 600 samples, the survey mainly focused on people aged 20-50, with male and female covering 49% and 51% respectively. Furthermore, it covered 23 first-tier, second-tier and third-tier cities including Shanghai, Shenzhen, Beijing, Guangzhou and Chengdu, and involved people from many walks of life such as civil servants, teachers, military personnel, corporate executives & general staff, self-employed laborers, blue-collar workers and students.
The survey found that 49.2% of respondents were inclined to choose built-in browsers, and more than 60% of this part of respondents claimed that built-in browsers were already sufficient for their needs. Among the third-party mobile browsers, UCWEB, QQ and Opera accounted for 27.2%, 15.7% and 5.7% of the users respectively.
Distribution of Commonly Used Mobile Browsers Source: ResearchInChina, 1diaocha.com
Meanwhile, among the means to obtain mobile browsers, search engine, software download website and official website held similar shares – each around 29% - of total respondents. It’s noteworthy that over 10% of respondents would choose to download a mobile browser recommended by a friend, indicating that the user’s praise is still an important factor for mobile browser manufacturers to seize market share.
Means of Mobile Browser Users to Obtain a Third-party Browser Source: ResearchInChina, 1diaocha.com
Additionally, respondents were generally satisfied with current mobile browsers, while 9.2% of respondents were somewhat dissatisfied. Respondents were most dissatisfied with slow web display, followed by web compatibility, traffic consumption and program stability. Around 14% and 27% of respondents respectively were dissatisfied with browser appearance and operating feeling, which indicated that mobile browser manufacturers should further enhance UI and interaction design in order to improve the user experience.