2010年，苹果的iPad在全世界掀起平板电脑热潮，并促使所有试图同苹果竞争的厂商重新设计自己的产品，把大多数有竞争力的平板电脑的发布时间推迟到2011年。
2010年，iPad不仅启动了平板电脑市场的高速成长，还对整个媒体产业带来了革命性的影响，促使消费电子、PC产业、通讯产业的3C厂商，传统的媒体大亨，都加入到平板电脑产业中来。
根据水清木华研究中心的调研，2010年中国平板电脑市场规模约为173万台，预计2014年将达到3400万台。
图：2010-2014中国平板电脑市场销量统计及预测（单位：百万台） 
来源：水清木华研究中心
按销售量统计，前三名厂商为：苹果、国美、壹人壹本。按销售额统计，前三名厂商为：苹果、广讯通、壹人壹本。 其中苹果iPad占整体市场的70.2%。调研发现，中国平板电脑市场最畅销的机型是：iPad ，Viliv X70，壹人壹本。
2010年3月，水清木华研究中心与第一调查网开展了针对上网消费者的网络调查活动，此次调查样本总量达7000个，涉及年龄层次主要为20-50岁，结构均衡。调研城市主要为上海、北京、广州、深圳和成都等30个省会城市及直辖市。
从本次调查的品牌倾向性选择来看，最受潜在消费者欢迎的前几位品牌依次是：苹果、惠普、三星、宏碁、爱国者等。
水清木华智能终端数据库统计并分析了截止2011年2月83个品牌已发布的共220款平板电脑机型。从已发布的机型来看，目前支持Android的机型最多，达到59.5%；其次是Windows,有30.5%。
目前的Android平板电脑仍有59.5%使用了低于720MHz的CPU，但同时仍有30.5%的Android平板电脑采用了1GHz以上的CPU。
已有57.1%的Windows平板电脑采用了1.6GHz以上的CPU，但仍有7.9%的Windows平板电脑采用低于1GHz的CPU。
In 2010, Apple iPad set off an upsurge of tablet PC on a global scale
and urged all the manufacturers that tried to compete with Apple to
redesign their products, which postponed the release of the majority of
competitive tablet PCs till 2011.
In 2010, iPad not only fueled
the rapid growth of tablet PC market but exerted a revolutionary
influence upon the entire media industry and propelled the 3C
manufacturers in the consumer electronics, computer and communication
industry as well as the traditional media magnates into the tablet PC
industry.
According to ResearchInChina, the market size of
tablet PC in China approximated 1.73 million in 2010, and is predicted
to reach 34 million in 2014.
Sales Volume of Tablet PC in China, 2010-2014E (Unit: mln) 
Source: ResearchInChina
Apple,
Gome, and Eben ranked top three by sales volume, while Apple, Eking,
and Eben ranked top three by sales value. Apple iPad occupied 70.2%
market share. iPad, Viliv X70 and Eben were the best-selling models in
Chinese tablet PC market.
In March 2010, ResearchInChina and
1diaocha.com conducted an online consumer survey, involving evenly
distributed 7,000 respondents mainly aged 20-50, and covering 30
provincial capitals and municipalities directly under the central
government, including Shanghai, Beijing, Guangzhou, Shenzhen, and
Chengdu.
From the perspective of brand preference, the most
popular brands among the potential consumers were listed as Apple, HP,
Samsung, Acer, Aigo, etc.
According
to the statistics of ResearchInChina Smart Terminal Database, among the
220 tablet PCs under 83 brands available as of February 2011, 59.5%
adopt Android and 30.5% use Windows.
Currently, 59.5% of Android tablet PCs still adopt the CPUs lower than 720MHz, while 30.5% use the CPUs higher than 1GHz.
57.1% of Windows tablet PCs adopt the CPUs higher than 1.6GHz, yet 7.9% continue to use the CPUs lower than 1GHz.