2011年中国健康管理调查研究报告 >> 水清木华研究中心

　　随着中国经济和人民生活水平的提高以及人口老龄化的加剧，中国居民对健康管理的需求不断增长。传统的中药行业、医疗卫生服务行业、生物行业（如基因检测等）、信息产业等已在积极涉足中国的健康管理市场。但是与国外一些国家相比，中国健康管理产业还处于发展初期，呈现市场不规范，管理模式单一等特点。

　　水清木华研究中心联合第一调查网于2011年4月开展了一项关于健康管理网络问卷调查活动，本次调查样本量为1010份，涉及年龄层次主要为24-60岁的人群。调研区域主要覆盖上海、北京、广州3个城市。学历覆盖从高中、本科到研究生等，受访者收入主要为5万/年以上。

　　从本次调查结果来看，人们对健康的认知度较高，对健康的概念已经不是单纯停留在身体没病的状态，还关注心理等多方面的健康。并且多数人认为健康管理是必要的，但是目前可接受的健康管理服务消费水平却比较低。

　　以“健康体检或体质检测”为例，71.7%的受调查者认为这项服务是必要的。但这项服务的可接受费用集中在200-500元/年，人数占比达47.5%；其次为500-1000元/年，占比34.7%；1000-2000元/年和2000-4000元/年的受访者分别占11.6%和3.3%；而可接受4000元以上/年的受访者仅有1.1%。

图：各项健康管理服务必要性的调查结果

来源：水清木华研究中心、第一调查网

With the development of Chinese economy, improvement of living standards and intensified aging population, Chinese people have growing demand for health management. In China, many industries are actively getting involved in health management market, including traditional Chinese medicine industry, medical and health services industry, biotechnology industry and information industry. However, compared with some foreign countries, Chinese health management industry is still at the preliminary stage, presenting such characteristics as nonstandard market and single mode of management.

In April 2011, ResearchInChina and 1diaocha.com jointly carried out an online survey about health management.This survey mainly targeted people of age 24-60 in Shanghai, Beijing and Guangzhou. The educational background of participants covered senior high school, undergraduate and postgraduate, with annual income over RMB 50,000/ year.

According to the survey results, people have relatively higher awareness of health and started to attach importance to both physical and mental health. Additionally, many participants hold the opinion that health management is necessary. Nevertheless, the acceptable consumption level of health management services is still low.

For instance, with regard to “physical examination”, 71.7% of the participants considered it a necessity. However, 47.5% of the participants could afford only RMB 200-500/year for it, following by 34.7% for RMB 500-1000/year, 11.6% for RMB 1000-2000/ year and 3.3% for RMB 2000-4000/year, and merely 1.1% for over RMB 4000/ year.

Results of Necessity of Health Management Services

ResearchInChina; 1diaocha.com

第一章健康管理概述
1.1健康管理定义
1.2健康管理的内容

第二章国内外健康管理发展现状
2.1国外健康管理发展现状
2.2中国健康管理发展现状

第三章健康管理调查分析
3.1调研背景资料介绍
3.1.1城市结构
3.1.2年龄结构
3.1.3学历结构
3.1.4收入结构
3.2对健康概念理解程度的调查结果分析
3.3对健康管理机构的调查结果分析
3.4健康管理对生活重要性的调查结果分析
3.5对受访者做健康管理体检频率的调查结果分析
3.6对健康管理费用来源的调查结果分析
3.7对受访者如何处理体检结果的调查结果分析
3.8对受访者听说过的健康体检公司的调查结果分析
3.9对受访者愿意购买的健康管理服务的调查结果分析
3.9.1个人健康档案
3.9.2医疗体检或体质检测
3.9.3健康风险评估和疾病早期筛选与预防
3.9.4健康保险
3.9.5健康生活方式干预
3.9.6专家健康咨询和健康常识讲座
3.9.7私人医生
3.9.8疾病（包括慢性疾病）管理与干预
3.9.9康复护理和保健
3.9.10就医绿色通道
3.9.11网络健康管理服务
3.9.12健身服务
3.9.13提供1-12项目全套健康管理服务

1. Overview of Health Management
1.1 Definition
1.2 Content

2. Overview of International and Domestic Health Management
2.1 International
2.2 Domestic

3. Survey on Health Management
3.1 Background
3.1.1 City
3.1.2 Age
3.1.3 Educational Background
3.1.4 Income
3.2 Cognition of Health
3.3 Cognition of Health Management Institution
3.4 Importance of Health Management
3.5 Frequency of Physical Examination
3.6 Source of Health Management Costs
3.7 Disposal of Physical Examination Results
3.8 Physical Examination Company
3.9 Health Management Services Preferred
3.9.1 Personal Health Record
3.9.2 Medical Examination or Physique Test
3.9.3 Health Risk Assessment & Early Disease Screening and Prevention
3.9.4 Health Insurance
3.9.5 Intervention on Health Life Styles
3.9.6 Health Consultation and Health Knowledge Lecture
3.9.7 Private Doctor
3.9.8 Management and Intervention of Disease (Including Chronic Disease)
3.9.9 Rehabilitation Nursing and Health Care
3.9.10 Green Channel for Seeing a Doctor
3.9.11 Online Health Management Service
3.9.12 Fitness Service
3.9.13 Full Health Management Service Including Items 1-12

图：受访者所在城市结构占比
图：受访者年龄结构占比
图：受访者学历结构占比
图：受访者收入结构占比
图：受访者对健康概念的认知度
图：不同年龄的受访者对健康概念的认知度
图：不同收入的受访者对健康概念的认知度
图：受访者对各种健康管理机构认知度
表：不同年龄的受访者对各种健康管理机构认知度
图：不同学历的受访者对各种健康管理机构认知度
图：不同收入的受访者对各种健康管理机构认知度
图：受访者认为健康管理对生活的重要度
图：不同年龄的受访者认为健康管理对生活的重要度
图：不同学历的受访者认为健康管理对生活的重要度
图：受访者健康管理体检的频率分布
图：不同年龄的受访者健康体检频率分布
图：不同学历的受访者健康体检频率分布
图：不同收入的受访者健康体检频率分布
图：受访者的健康管理费用来源
图：不同年龄的受访者健康管理费用来源
图：不同收入的受访者健康管理费用来源
图：受访者对体检结果的各种处理方式
图：不同年龄的受访者对体检结果的各种处理方式
图：不同学历的受访者对体检结果的各种处理方式
图：不同收入的受访者对体检结果的各种处理方式
图：受访者对健康体检公司认知度
表：不同年龄的受访者对健康体检公司认知度
表：不同学历的受访者对健康体检公司的认知度
表：不同收入的受访者对健康体检公司的认知度
图：受访者认为各项健康管理服务必要性的调查结果
图：受访者对“个人健康档案”服务的可接受消费额度（为自己购买）
图：不同年龄的受访者对“个人健康档案”服务的可接受消费额度（为自己购买）
图：受访者对“个人健康档案”服务的可接受消费额度（为家人购买）
图：不同收入的受访者对“个人健康档案”服务的可接受消费额度（为家人购买）
图：受访者对“医疗体检或体质检测”服务的可接受消费额度（为自己购买）
图：不同年龄的受访对“医疗体检或体质检测”服务的可接受消费额度（为自己购买）
图：受访者对“医疗体检或体质检测”服务的可接受消费额度（为家人购买）
图：不同学历的受访者对“医疗体检或体质检测”服务的可接受消费额度（为家人购买）
图：受访者对“健康风险评估和疾病早期筛选”服务的可接受消费额度（为自己购买）
图：受访者对“健康风险评估和疾病早期筛选”服务的可接受消费额度（为家人购买）
图：受访者对“健康保险”服务的可接受消费额度（为自己购买）
图：不同学历的受访者对“健康保险”服务的可接受消费额度（为自己购买）
图：受访者对“健康保险”服务的可接受消费额度（为家人购买）
图：不同收入的受访者对“健康保险”服务的可接受消费额度（为家人购买）
图：受访者对“健康生活方式干预”服务的可接受消费额度（为自己购买）
图：不同年龄的受访者对“健康生活方式干预”服务的可接受消费额度（为自己购买）
图：受访者对“健康生活方式干预”服务的可接受消费额度（为家人购买）
图：不同学历的受访者对“健康生活方式干预”服务的可接受消费额度（为家人购买）
图：受访者对“专家健康咨询和健康常识讲座” 服务的可接受消费额度（为自己购买）
图：受访者对“专家健康咨询和健康常识讲座” 服务的可接受消费额度（为家人购买）
图：受访者对“私人医生”服务的可接受消费额度（为自己购买）
图：受访者对“私人医生”服务的可接受消费额度（为家人购买）
图：受访者对“疾病管理与干预” 服务的可接受消费额度（为自己购买）
图：受访者对“疾病管理与干预” 服务的可接受消费额度（为家人购买）
图：受访者对“康复护理和保健服务” 服务的可接受消费额度（为自己购买）
图：受访者对“康复护理和保健服务” 服务的可接受消费额度（为家人购买）
图：受访者对“就医绿色通道”服务的可接受消费额度（为自己购买）
图：受访者对“就医绿色通道”服务的可接受消费额度（为家人购买）
图：受访者对“网络健康管理服务” 服务的可接受消费额度（为自己购买）
图：受访者对“网络健康管理服务” 服务的可接受消费额度（为家人购买）
图：受访者对“健身服务”服务的可接受消费额度（为自己购买）
图：不同年龄的受访者对“健身服务”服务的可接受消费额度（为自己购买）
图：受访者对“健身服务”服务的可接受消费额度（为家人购买）
图：受访者对“全套健康管理服务” 服务的可接受消费额度（为自己购买）
图：不同年龄的受访者对“全套健康管理服务” 服务的可接受消费额度（为自己购买）
图：不同学历的受访者对“全套健康管理服务” 服务的可接受消费额度（为自己购买）
图：受访者对“全套健康管理服务” 服务的可接受消费额度（为家人购买）
图：不同收入的受访者对“全套健康管理服务” 服务的可接受消费额度（为家人购买）

Structure of Respondents by City
Structure of Respondents by Age
Structure of Respondents by Educational Background
Structure of Respondents by Income
Cognition of Health
Cognition of Health by Age
Cognition of Health by Income
Cognition of Health Management Institution
Cognition of Health Management Institution by Age
Cognition of Health Management Institution by Educational Background
Cognition of Health Management Institution by Income
Importance of Health Management
Importance of Health Management by Age
Importance of Health Management by Educational Background
Frequency of Physical Examination
Frequency of Physical Examination by Age
Frequency of Physical Examination by Educational Background
Frequency of Physical Examination by Income
Source of Health Management Costs
Source of Health Management Costs by Age
Source of Health Management Costs by Income
Disposal of Physical Examination Results
Disposal of Physical Examination Results by Age
Disposal of Physical Examination Results by Educational Background
Disposal of Physical Examination Results by Income
Cognition of Physical Examination Company
Cognition of Physical Examination Company by Age
Cognition of Physical Examination Company by Educational Background
Cognition of Physical Examination Company by Income
Necessity of Health Management Service
Respondents’ Acceptable Expenditure on “Personal Health Record” for Themselves
Respondents’ Acceptable Expenditure on “Personal Health Record” for Themselves by Age
Respondents’ Acceptable Expenditure on “Personal Health Record” for Their Family
Respondents’ Acceptable Expenditure on “Personal Health Record” for Their Family by Income
Respondents’ Acceptable Expenditure on “Medical Examination or Physique Test” for Themselves
Respondents’ Acceptable Expenditure on “Medical Examination or Physique Test” for Themselves by Age
Respondents’ Acceptable Expenditure on “Medical Examination or Physique Test” for Their Family
Respondents’ Acceptable Expenditure on “Medical Examination or Physique Test” for Their Family by Educational Background
Respondents’ Acceptable Expenditure on “Health Risk Assessment & Early Disease Screening and Prevention” for Themselves
Respondents’ Acceptable Expenditure on “Health Risk Assessment & Early Disease Screening and Prevention” for Their Family
Respondents’ Acceptable Expenditure on “Health Insurance” for Themselves
Respondents’ Acceptable Expenditure on “Health Insurance” for Themselves by Educational Background
Respondents’ Acceptable Expenditure on “Health Insurance” for Their Family
Respondents’ Acceptable Expenditure on “Health Insurance” for Their Family by Income
Respondents’ Acceptable Expenditure on “Intervention on Health Life Styles” for Themselves
Respondents’ Acceptable Expenditure on “Intervention on Health Life Styles” for Themselves by Age
Respondents’ Acceptable Expenditure on “Intervention on Health Life Styles” for Their Family
Respondents’ Acceptable Expenditure on “Intervention on Health Life Styles” for Their Family by Educational Background
Respondents’ Acceptable Expenditure on “Health Consultation and Health Knowledge Lecture” for Themselves
Respondents’ Acceptable Expenditure on “Health Consultation and Health Knowledge Lecture” for Their Family
Respondents’ Acceptable Expenditure on “Private doctor” for Themselves
Respondents’ Acceptable Expenditure on “Private doctor” for Their Family
Respondents’ Acceptable Expenditure on “Management and Intervention of Disease” for Themselves
Respondents’ Acceptable Expenditure on “Management and Intervention of Disease” for Their Family
Respondents’ Acceptable Expenditure on “Rehabilitation Nursing and Health Care” for Themselves
Respondents’ Acceptable Expenditure on “Rehabilitation Nursing and Health Care” for Their Family
Respondents’ Acceptable Expenditure on “Green Channel for Seeing a Doctor” for Themselves
Respondents’ Acceptable Expenditure on “Green Channel for Seeing a Doctor” for Their Family
Respondents’ Acceptable Expenditure on “Online Health Management” for Themselves
Respondents’ Acceptable Expenditure on “Online Health Management” for Their Family
Respondents’ Acceptable Expenditure on “Fitness Service” for Themselves
Respondents’ Acceptable Expenditure on “Fitness Service” for Themselves by Age
Respondents’ Acceptable Expenditure on “Fitness Service” for Their Family
Respondents’ Acceptable Expenditure on “Full Service Including Items 1-12” for Themselves
Respondents’ Acceptable Expenditure on “Full Service Including Items 1-12” for Themselves by Age
Respondents’ Acceptable Expenditure on “Full Service Including Items 1-12” for Themselves by Educational Background
Respondents’ Acceptable Expenditure on “Full Service Including Items 1-12” for Their Family
Respondents’ Acceptable Expenditure on “Full Service Including Items 1-12” for Their Family by Income