2010年，在房地产回暖、建材下乡等因素影响下，中国木地板产销量双双回升，其中产量同比增长26.7%，至47900万平方米；销量同比增长9.4%，至39850万平方米。

　　反”调查，受此影响，中国木地板行业景气度下滑，全年产销量出现回落，预计跌幅在6%以上。

　　2012年，中国房地产控制力度将继续加大，木材进口环境也将面临多重考验，但是“双反”调查的结束以及保障房建设的进一步落实，也将为行业带来一定的利好。

　　水清木华研究中心的《2010-2012年中国木地板行业研究报告》在重点分析中国木地板行业发展现状的同时，还研究了5大木地板市场以及13家重点企业。

　　在中国，木地板一般可分为实木地板、实木复合地板、强化木地板、竹木地板以及软木地板五大类。其中，实木复合地板和强化木地板统称为复合木地板。

　　近年，复合木地板在中国的发展异常迅速，主要因为其价格低廉，同时具备易清理、耐磨、耐冲压等优点。2010年，中国复合木地板已经达到木地板总产量的56.0%，总销量的82.1%，其中强化木地板更是占据绝对地位。

　　相对而言，实木地板的产销量则不断下滑，主要由于全球森林资源紧缺，各国纷纷限制木材出口，从而助推实木地板价格高涨，导致厂商利润缩减，消费者购买需求减弱。

　　随着中国木地板市场的发展，大厂商大品牌率先发展起来，例如圣象、大自然、生活家、德尔、安信、菲林格尔、四川升达等。

　　圣象是中国最早的木地板品牌之一，现已拥有强化木地板、实木复合地板、实木地板以及竹地板四大系列品类，年产能共计5800万平方米，其中强化木地板为4600万平方米，实木地板为200万平方米。

　大自然是中国地板（02083）旗下的核心品牌，其实木地板、强化木地板、复合地板均具有较强的优势。近年，随着大自然品牌知名度的提升，中国地板的销量也不断增加，2010年公司强化木地板销量同比增长31.8%，至1391.5万平方米；实木地板销量同比增长24.7%，至460.4万平方米。2011年上半年，公司强化木地板、实木地板继续保持稳步增长，销量同比分别增长31.6%和38.7%。

　　2011年，生活家表现突出，在新产品方面，研制出可装在墙上甚至是天花板上的“地板”；在营销方面，首推“M2C”（生产线团购）和“W2C”（库房团购）两种方式；在海外布局方面，成功开拓了中东和俄罗斯两大市场。

　　德尔主要从事“DER德尔”品牌木地板的研发、生产及销售。在生产方面，公司主要采用自主生产和委托加工相结合的模式；在销售方面，主要采用扁平化深度营销模式，截至2011年6月30日，公司的一级经销商达到134家，专卖店达到1500家左右。

　　安信主营“安信”、“伟光”、“宝优特”、“喜尔居”及“ARK”等五大木地板品牌。除了发展木地板外，公司还积极向木材上游市场扩展， 2011年又成功进入红木家具下游市场。

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In 2010, Chinese wood flooring saw increase in both output and sales volume due to the rebound of real estate industry and the implementation of “building materials going to the countryside”, with the output growing by 26.7% year on year to 479 million m2 and the sales volume increasing by 9.4% year on year to 398.5 million m2.

In 2011, affected by the tightened real estate regulation policy, rising wood price and the USA’s anti-dumping and anti-subsidy investigation on a number of Chinese wood floor enterprises, Chinese wood flooring industry experienced a decline in prosperity, output and sales volume, and the decline was expected to exceed 6% throughout the year.

In 2012, China will continue to increase the control of the real estate industry, and the import environment of wood will face multiple tests; however, the termination of the USA’s anti-dumping and anti-subsidy investigation and the further implementation of indemnificatory housing construction will bring about certain benefits to the wood flooring industry.

China Wood Flooring Industry Report, 2010-2012 published by ResearchInChina focuses on the development status of Chinese wood flooring industry, and researches 5 big wood flooring market segments and 13 key enterprises.

In China, wood flooring can be classified into the following five categories in general: solid wood flooring, engineered solid wood flooring, laminate wood flooring, bamboo wood flooring and cork wood flooring. Among them, engineered solid wood flooring and laminate wood flooring are generally known as engineered wood flooring.

In recent years, engineered wood flooring has witnessed rapid development in China due to its low price as well as its advantages of easiness for cleaning, wear resistance and impact resistance, etc. In 2010, engineered wood flooring occupied 56.0% and 82.1% of the total output and sales volume of wood flooring in China respectively, of which laminate wood flooring took the predominant position.

Comparatively, the output and sales volume of solid wood flooring have declined continuously, mainly owing to the restriction on wood export in many countries due to the lack of forest resources, which has promoted the price of solid wood flooring, thereby reducing manufacturers’ profit and weakening the purchasing demand of consumers.

With the development of Chinese wood flooring market, large enterprises and big brands have led the way of development, such as Power Dekor, Nature, Elegant Living, DER, Anxin, Vohringer and Sichuan Shengda.

As one of the earliest wood flooring brands in China, Power Dekor has developed four product series including laminate wood flooring, engineered solid wood flooring, solid wood flooring and bamboo flooring, with an annual capacity of 58 million m2, including 46 million m2 of laminate wood flooring and 2 million m2 of solid wood flooring.

Nature is a core brand subordinated to China Flooring (02083), and its solid wood flooring, laminate wood flooring and engineered flooring take strong predominance. In recent years, with the improvement in the brand awareness of Nature, China Flooring has also seen increasing sales volume. In 2010, the sales volumes of the company’s laminate wood flooring and solid wood flooring were 13.915 million m2 and 4.604 million m2 respectively, up 31.8% and 24.7% year on year separately. In H1 2011, the sales volumes maintained stable growth, rising 31.6% and 38.7% year on year respectively.

In 2011, Elegant Living delivered an outstanding performance; in terms of new product, it researched and developed the ‘flooring’ capable of being mounted on walls even ceilings; in marketing, it introduced two group purchase methods, namely, M2C (manufacturer to consumer) and W2C (warehouse to consumer); and in overseas layout, it successfully expanded markets in the Middle East and Russia.

DER is mainly engaged in the R & D, production and sales of ‘DER’ branded wood flooring. In production, the company adopts the mode combining independent production and entrusted processing; in marketing, it employs a flat in-depth marketing mode. Up to Jun. 30, 2011, its primary dealers and specialty stores were numbered 134 and about 1500 separately.

Anxin’s business mainly involves the following five brands: Anxin, Weiguang, Baounite, xeeredu and ARK. In addition to the development of wood flooring, the company is actively expanding to the upstream wood market, and successfully set foot in the downstream redwood furniture market in 2011.