中国打印机市场经过2010年的短暂复苏后，受到经济增速放缓影响，导致需求疲软，产量在2011年和2012上半年均出现下滑。2012年中国打印机市场低迷，1-7月，中国打印机产量为3855万台，同比下降6.5%。


　　从竞争格局看，中国打印机市场基本被惠普、爱普生、佳能等外资品牌占据。2012年，在市场低迷的情况下，各大厂商调整了其打印机业务发展战略，惠普公司将其打印业务部门与其他部门合并以削减开支；利盟国际出售其喷墨打印机业务，集中资源发展打印管理服务以求转型；佳能扩大其在中国的打印机产品布局，计划使打印机业务成为继相机后在中国的另一支柱。

　　《2012年中国打印机市场研究报告》主要研究以下内容：中国打印机产量、销量、竞争特点、针式打印机、激光打印机和喷墨打印机三个主要子行业的市场情况、进出口；报告重点分析了惠普、佳能等7家跨国企业的打印机业务和在华发展情况，以及中国本土企业新北洋、联想、长城电脑、珠海赛纳等。

　　2011年，惠普在打印机行业的整体市场份额超过40%，但是其打印机业绩呈下滑趋势。2012财年前三季度，惠普成像及打印系统集团收入为184.07亿美元，同比减少3%。

　　利盟国际在过去几年进行了数个收购案巩固其打印机业务，但是在激光打印机价格不断下探和市场日趋激烈的背景下，公司喷墨打印机业务和整体经营业绩不佳。2012年上半年，利盟国际收入为19.77亿美元，同比下降4.9%。2012年8月，利盟国际决定出售其喷墨打印机业务，未来重点着眼于高端影像产品。

　　新北洋主要生产专用打印机，2012年上半年收入为2.88亿元，新北洋在建的年产50万台专用打印机项目将于2013年全部达产。

　　珠海赛纳是激光打印机兼容硒鼓制造企业，于2010年推出中国第一台具有自主知识产权的奔图激光打印机，2011年基本完成产品线的布局，目前已经进入澳洲、中东、俄罗斯等市场，2012年下半年计划进入西欧和北美市场。

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After transitory resilience in 2010, the printer market in China experienced weak demand and a fall in output in 2011 and H1 2012 as a result of the economic slowdown. Chinese printer market was depressed in 2012, and its output dropped 6.5% year-over-year to 38.55 million units from January to July 2012.


Concerning competitive landscape, Chinese printer market is basically occupied by foreign brands like HP, Epson and Canon. In 2012, the manufacturers adjusted the development strategy of their printer business in a market downturn. HP merges its printer business division with other divisions to reduce spending. Lexmark sells its inkjet printer business and pools resources to develop managed print services for transformation. Canon expands its layout of printer products in China and plans to make the printer business another pillar after camera business.

The report highlights the output, sales volume and competition characteristics of Chinese printer industry, and the market and import & export of three sub-sectors including stylus printer, laser printer and inkjet printer. Additionally, it underscores the printer business and business in China of 7 multinational corporations like HP and Canon, as well as Chinese local players such as Shandong New Beiyang Information Technology, Levono, China Great Wall Computer and Zhuhai Seine Technology, etc.

In 2011, HP held a market share of more than 40% in the printer industry, but witnessed a sliding trend in operating results of printer business. In the first three quarters of FY2012, the revenue of HP’s Imaging and Printing Group (IPG) fell by 3% YoY to USD18.407 billion.

Lexmark has carried out a number of acquisitions to underpin its printer business in the past few years. But in the context of plunging price of laser printer and increasingly intensifying market competition, the company’s inkjet printer business and overall business showed poor performance. In H1 2012, the revenue of Lexmark registered USD1.977 billion, down 4.9% YoY. Lexmark decided to sell its inkjet printer business in August 2012 and will focus on high-end imaging products in the years to come.

Shandong New Beiyang Information Technology, which commits itself to the production of special printer, made revenue of RMB288 million in H1 2012. Its dedicated printer project which is under construction and boasts annual capacity of 500,000 units is expected to realize full capacity in 2013.

In 2010, Zhuhai Seine Technology, a manufacturer of toner cartridge for laser printer, launched Pantum laser printer, China’s first laser printer with proprietary intellectual property rights. The company basically completed the layout of product line in 2011. It has entered Australia, the Middle East and Russia, etc., and plans to tap into the markets in Western Europe and North America in H2 2012.