中国汽车租赁市场兴起于1990年北京亚运会，随后在北京、上海、广州及深圳等国际化程度较高的城市率先发展，到2000年左右，汽车租赁市场开始扩展到其他城市。经过十余年的发展，到2014年，中国汽车租赁车辆超过40万辆，市场规模接近400亿元。预计到2018年，中国汽车租赁市场的整体租车规模将达到75万辆，整体市场规模将超过600亿元。

      不过，尽管中国汽车租赁行业发展迅速，但由于市场准入门槛低，相比于国外成熟市场，企业规模较小、行业集中度较低，整体仍然处于发展的初期。2014年中国汽车租赁的渗透率为0.5%，而同期美国、日本、韩国及巴西则分别为1.7%、2.6%、2.1%及1.5%。同时，2014年前三大汽车租赁公司合计占中国汽车租赁市场的12.6%，其中神州租车、一嗨租车、Avis分别占到了8.1%、2.9%、1.6%。

      早期中国汽车租赁行业主要是面对外企、大型国企等企业用户，真正大规模投入个人业务只有不到10年时间，而国外租车市场约有50%的需求是来自于个人用户。中国个人业务的需求主要集中在节庆假日和旅游旺季，消费者在选择租车服务时主要关注的因素在于价格、品牌信誉、服务质量、流程方便性等，而车型的多少并不是关键的问题。

      传统的汽车租赁行业属于重资产低利润，企业通过不断扩大车队规模、提高服务质量和经营效率来提升自身的竞争力，然而新兴的平台式互联网租车模式对传统经营模式造成了一定的冲击。政策上的放开，互联网租车和专车服务被定义为租车行业的创新服务，迫使老牌企业如神州已开始推出自己的专车和P2P租车服务，而滴滴专车、PP租车等新进企业也不断挑战原有的市场竞争格局。可以预见的是，在继续做好企业内部服务管控的同时，未来市场参与者将会在互联网用户入口上展开更加激烈的争夺。

水清木华研究中心《2014-2018年中国汽车租赁行业研究报告》主要内容包括：

中国汽车租赁行业发展概况（包括定义、分类、政策、产业发展等）
中国汽车租赁市场分析（包括市场规模、渗透率、行业集中度、竞争格局等）
中国汽车租赁细分市场分析（包括市场规模、竞争格局、增长动力等）
中国汽车租赁行业企业（包括基本介绍、股权构成、发展历程、最新动向、服务比较、业务规模、运营网络、品牌战略、客户分析、成本分析、核心指标分析等）

Chinese car rental market emerged in 1990 when the Asian Games was held in Beijing. Afterwards, Beijing, Shanghai, Guangzhou and Shenzhen with higher internationalization level began to develop the market at first. Until 2000, the car rental market extended to other cities. Over more than a decade of development, China had more than 400,000 vehicles for lease by 2014 with the market size of nearly RMB40 billion, and the figures are expected to be 750,000 and over RMB60 billion by 2018.

Compared with foreign mature markets, the fast-growing car rental industry of China is featured with lower access threshold, more small-sized enterprises and lower industry concentration, meaning China’s car rental industry is still in its infancy. In 2014, the penetration rate of China car rental industry was 0.5%, lower than 1.7% in the United States, 2.6% in Japan, 2.1% in South Korea and 1.5% in Brazil. At the same time, the top three car rental companies accounted for 12.6% of Chinese car rental market together, wherein CAR Inc., eHi and Avis occupied 8.1%, 2.9% and 1.6% respectively.

China car rental industry targeted foreign companies and large state-owned enterprises in early time, but car rental services for individuals just sprang up in recent ten years. In foreign car rental markets, about 50% of the demand comes from individuals. Chinese individual customers usually desire cars during holidays and peak seasons, and they are more concerned about prices, brand reputation, quality of services and process convenience than models.

Concerns of Consumers for Car Rental
 
Source: ResearchInChina

The traditional car rental industry is involved with considerable assets and low profits; car rental companies enhance their competitiveness by expanding fleet size, improving services and operational efficiency. However, emerging platform-based Internet car rental models have exerted certain effect on the traditional business model. Relaxed policies as well as the Internet car rental and limousine services which are defined as innovative services have forced veterans such as CAR Inc. to launch their own limousine services and P2P services. Meanwhile, Didi Car, PP Car Rental and other new entrants continue to challenge the existing market competition pattern. It is foreseeable that market players will compete with each other intensely for the Internet users while consolidating their own services.

The report mainly covers the following aspects:
Overview of China car rental industry (including definition, classification, policies, industrial development, etc.)
Analysis on Chinese car rental market (including market size, penetration, industry concentration, competition pattern, etc.)
Analysis on Chinese car rental market segments (including market size, competition pattern, growth momentum, etc.)
Chinese car rental companies (including profile, equity structure, development course, the latest trends, services, business scale, operating network, brand strategies, customers, costs, core indicators, etc.)