《2003年中国SP和增值电信市场发展研究报告》

 

2002年以来, 电信增值服务特别是移动增值服务获得了高速的增长。投入电信增值服务的国内外企业越来越多。截止到2002年底,我国共颁发增值电信业务经营许可证有6000多个,其中部颁跨地区的增值电信业务经营许可证有近330个,而省内增值电信业务经营许可证则有5910个。

在部颁的近330个许可证中,其中增值电信业务较集中的业务有互联网接入服务(ISP)业务、呼叫中心业务、国内VSAT通信业务、无线寻呼业务、声讯业务等。其中,ISP业务许可证有191个,占跨地区经营许可证总数的58%,呼叫中心服务业务许可证有56个,国内VSAT通信业务许可证44个,电话信息服务业务许可证16个,以及无线寻呼业务许可证22个。

图1:2002年底跨地区增值电信业务许可证分类


图2:2002年底省内增值电信业务许可证分类


在省颁的5910个增值电信业务经营许可证中,按业务统计:因特网信息服务(ICP)许可证3901个,占省颁总数的66%;ISP许可证659个,占省颁总数的11.2%;无线寻呼业务许可证608个,占10.3%;电话信息服务业务许可证529个,占9%。

本报告对2002-2003年增值电信服务市场特别是移动增值服务市场的产业环境、竞争格局、市场现状、盈利模式、合作模式、成功案例、市场准入、发展趋势等方面进行了深入的研究分析。

本报告还详细介绍了国内主要增值电信运营商、设备商、内容服务商、技术开发商(另外介绍了部分国外企业)的产品市场现状和发展策略。

报告目录


前言

第一章 增值电信服务概况

1.1 增值电信服务的概念、产生及发展
1.2 增值电信服务发展的业务模式
1.3 增值电信服务的内容
1.3.1 政府政策允许开展的增值电信业务范围
1.3.2 目前国内电信网上开放的增值业务
1.3.3 移动增值电信业务的技术开发及内容
1.4 国内增值电信服务的发展概况
1.4.1 国内增值电信业务市场的开放与回顾
1.4.2 国内增值电信业务市场的现状与分析
1.4.3 国内增值电信业务经营许可证数量及分布

第二章 增值电信市场的发展分析

2.1 国内增值电信市场的发展状况
2.1.1 国内增值电信业务市场的发展规律
2.1.2 国内增值电信业务市场的新起点
2.1.3 增值电信业务市场的环境分析
2.1.4 对新的电信业务运营模式的认识
2.1.5 主导运营商经营增值电信业务的优劣势分析
2.1.6 主导运营商发展增值电信业务的经营策略探讨
2.1.7 国内增值电信业务市场面临的主要问题
2.1.8 国内增值电信业务市场发展建议
2.2 国外增值电信业务发展状况
2.2.1 PSTN网增值业务
2.2.2 宽带接入
2.2.3 移动通信增值业务
2.3 目前中国增值电信市场的热点
2.4 中国增值电信市场的主要内容
2.3.1 第一类增值电信业务
2.3.2.第二类增值电信业务
2.5 增值电信服务的运营形式和盈利模式

第三章 中国电信运营商的增值服务分析

3.1 中国电信的增值服务
3.2 中国联通的增值服务
3.3 中国移动的增值服务
3.4 中国网通的增值服务
3.5 其他运营商的增值服务
3.6 中国移动和中国联通增值业务比较

第四章 中国电信增值市场的SP研究

4.1 整体概述
4.2 主要的服务提供商(SP)介绍
4.3 中国移动主要合作的CP/SP 介绍
4.4 中国联通主要合作的CP/SP 介绍
4.5 韩国的准备进入中国增值电信服务市场的CP/SP介绍

第五章 增值电信市场的成功案例分析

5.1 移动内容服务的成功案例分析
5.2 游戏和多媒体业务的成功案例分析
5.3 位置信息服务的成功案例分析
5.4 移动支付业务的成功案例分析
5.5 中外合资合作案例分析


第六章 中国增值电信市场的准入问题

6.1 中国增值电信市场的进入机会
6.2 中国增值电信市场的进入优势
6.2 中国增值电信市场的进入方式
6.4 中国增值电信市场的进入条件
6.5 中国增值电信市场对外商的进入约束
6.6 对进入中国增值电信市场的建议

第七章 中国未来增值电信市场预测

7.1 增值电信的技术发展趋势
7.2 下一代增值电信的内容及发展方向
7.3 移动游戏的未来市场预测
7.4 短信和彩信的未来市场预测
7.5 位置信息服务的未来市场预测

 

 

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Research report on the development of China's SP

and value added telecommunication market for 2003

 

Report No. 406 Title Research report on the development of China's SP and value added telecommunication market for 2003
Words 69000 Charts and tables About 20 Total pages 105 Finished date December 2003
Language English Price $2000


Summary


Since 2002, the value added telecommunication service, especially the value added mobile service, has been growing at a high speed. More and more enterprises at home and abroad have been making investments into value added telecommunication services.By the end of 2002, There have been more than 6000 licenses issued in our country for operating value added telecommunication services, among which, there are near 330 licenses issued by the ministry for value added telecommunication services across regions, and 5910 licenses for added telecommunication services within province.

Among the near 330 lienses issued by ministry, the value added telecommunication services-intensive business include Internet Service Provider(ISP)business, Call Center business, Domestic VSAT Telecommunication business , Wireless Paging business, Audio business and etc., where, there are 191 licenses for ISP business, accounting for 58% of the total licenses for business across regions, and 56 licenses for Call Center business,44 licenses for Domestic VSAT Telecommunication business, 16 licenses for Information Service business, as well as 22 licenses for Wireless Paging business.

For the 5910 licenses issued by provinces for operating value added telecommunication services, if calculating on businesses, there are 3901 licenses for Internet Content Provider(ICP), accounting for 66% of the total licenses issued by province; and 659 licenses for ISP, accounting for 11.2% of the total licenses issued by province; and 608 licenses for Wireless Paging business, accounting for 10.3%; and 529 licenses for information services on call, accounting for 9%.

The report researches and analyses deeply into the value added telecommunication service market for2002-2003, especially, the industrial environment, competition landscape, current market situation, profits mode, cooperation mode, successful cases, development trends of policies on market accession and etc.

Also, this report describes in detail the current market conditions and development strategies of major domestic value added telecommunication operators, content providers, technology developers(including some foreign enterprises.

Content


Forewords

Chapter one: Overview of value added telecommunication services

1.1 The origin and development of the concept of value added service
1.2 The business mode for the development of value added telecommunication services
1.3 The content of value added telecommunication service
1.3.1 The value added telecommunication service scope under the governmentsl policies on operation
1.3.2 The current value added services opened on domestic telecommunication network
1.3.3 The technological development and content of mobile value added telecommunication services
1.4 Overview of the development of domestic value added telecommunication services
1.4.1 The opening and review of domestic value added telecommunication services market
1.4.2 The current conditions and analysis on domestic value added telecommunication service market
1.4.3 The number and distribution of the licenses for operating domestic value added telecommunication services

Chapter Two: The analysis on the development of value added telecommunication market

2.1 The development conditions of domestic value added telecommunication service market
2.1.1 The law of development of domestic value added telecommunication service market
2.1.2 The new start point for domestic value added telecommunication services market
2.1.3 The analysis on the environment of value added telecommunication service market
2.1.4 The cognition of the new operation mode for telecommunication services
2.1.5 The anaysis on the advantages and shortages of the dominant operators for operating value added telecommunication services
2.1.6 The discussion on the operation strategies of dominant operators for developing value added telecommunication services
2.1.7 The major issues that domestic value added telecommunication service market faces
2.1.8 The suggestions on the development of domestic value added telecommunication service market
2.2 The development conditions of foreign value added telecommunication services
2.2.1 The value added services for PSTN
2.2.2 Broadband Access
2.2.3 Value added services for mobile telecommunication
2.3 The current limelights of China's value added telecommunication market
2.4 The main contents of China's value added telecommunication market
2.3.1 The first class value added telecommunication services
2.3.2.The second class value added telecommunication services
2.5 The operation measures and profits mode of value added telecommunication services

Chapter three: The analysis on value added services of China's telecommunication operators

3.1 The value added services of China Telcom
3.2 The value added services of China Unicom
3.3 The value added services of China's Mobile
3.4 The value added services of China's Netcom
3.5 The value added services of other operators
3.6 The comparison of value added services between China Mobile and China Unicom

Chapter four: The research on the SPs in China's value added telecommunication services market

4.1 Overview
4.2 Introduction to major service providers(SP)
4.3 Introduction to China Mobile's major cooperative CPs/SPs
4.4 Introduction to China Unicom's major cooperative CPs/SPs
4.5 Introduction to the CPs/SPs from South Korea who are ready to enter China's value added telecommunication service market


Chapter Five: The analysis on the successful cases of value added tececommunication service market

5.1 The analysis on the successful cases of mobile content services
5.2 The analysis on the successful cases of gaming and multi-media services
5.3 The analysis on the successful cases oflocation information services
5.4 The analysis on the successful cases of mobile payment services
5.5 Analysis on the cases of Sino-foreign cooperation and joint venrtures


Chapter Six: The issue of access to China's value added telecommunication service market

6.1 The opportunities for access to to China's value added telecommunication service market
6.2 The advantages for access to to China's value added telecommunication service market
6.2 The ways for access to to China's value added telecommunication service market
6.4 The preconditions for access to to China's value added telecommunication service market
6.5 The restrictions for access to to China's value added telecommunication service market
6.6 The suggestions for access to to China's value added telecommunication service market

Chapter Seven: The prediction on China's future value added telecommunication market

7.1 The technological development trends of value added telecommunication
7.2 The content and development trends for the next generation of value added telecommunication
7.3 The prediction on future mobile gaming market
7.4 The market predictions on the future for SMS and MMS
7.5 The market prediction on the future of location based services


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